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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Pharmaceutical Marketing Online: Direct-to-Patient Becomes a Reality
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| Published Date:
September 2006
Published By:
eMarketer
Page Count:
25
Order Code:
R203-442
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- Impetus
- US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008 (millions)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Pharmaceutical Marketing Online
- Implications for Your Business
- The Prescription Marketing Muddle, er, Model
- Top 10 US Product Categories, by Advertising Spending, Q1 2006 (billions and % increase/decrease vs. prior year)
- Marketing Messages Must Be Clearer
- Mutiny of the Bountied
- The Pharmaceutical Media Mix
- Total Spending
- US Total Ad Spending by Pharmaceutical Companies among the Leading 100 Advertisers, 2004 & 2005 (thousands and % increase/decrease vs. prior year)
- US Measured Media Ad Spending by Pharmaceutical Companies among the Leading 100 Advertisers, 2005 (thousands and % share of total)
- US Pharmaceutical Industry Direct-to-Consumer (DTC) Advertising Spending, by Media, 2004 & 2005 (millions)
- Top 10 Drugs Most Advertised* to US Consumers, Ranked by Promotion Spending, 2005 (millions)
- Online Spending
- US Online Ad Spending by Pharmaceutical Companies among the Leading 100 Advertisers, 2005 (thousands, % increase/decrease vs. prior year and % share of total)
- US Online Advertising Spending for Select Pharmaceutical Companies, Q1 2005 & Q1 2006 (thousands and % increase/decrease vs. prior year)
- Getting a Foot in the Doctor’s Door
- US Prescription Drug Promotional Spending, by Type, 2001-2004 (millions)
- US Prescription Drug Professional Promotional Spending, by Type, 2001-2004 (millions)
- Top 10 US Pharmaceutical Companies, Ranked by Journal Ad Spending, 2005 (millions, % market share and % increase/decrease vs. prior year)
- Marketing Trends in 2006 and Beyond
- US Advertisers' Opinions Regarding Mass-Audience Advertising's Effectiveness by the End of the Current Decade, December 2005 (% of respondents)
- Interactive Channels that US Pharmaceutical Marketers Believe Will Increase in Importance over the Next Year, March-April 2006 (% of respondents)
- Change in US Pharmaceutical Advertising Spending, by Stage in the Patient Relationship Lifecycle, December 2005 (% of respondents)
- Interactive Marketing Is Just That: Interactive
- US Companies that Monitor Word-of-Mouth on an Ongoing Basis, by Business Size, 2005 (% of respondents in each group)
- Demographic Profile of US Visitors to Blog Sites, May 2006 (% of unique visitors and composition index)
- Audio and Video Podcast Audience in the US, 2006 (millions and % of online population)
- Composition Index* of Audio and Video Podcasters in the US, by Age, 2006
- Search Marketing Gets Social
- Web Site or Search Engine that US Consumers Use Most Often for Medical Information, 2006 (% of respondents)
- Behavioral Targeting
- Interactive Marketing Channels that US Marketers Are Currently Using, Piloting or Expecting to Pilot within the Next 12 Months, December 2005 (% of respondents)
- Behavior Targeted Online Ad Spending in the US, 2003-2008 (millions)
- ‘Subject: CIAli$ 4 U! and s-3-x for life!’
- Types of Spam Most Frequently Received by US E-Mail Users, 2006 (% of respondents)
- US E-Mail Users Who Have Visited or Purchased from a Spam Web Site, 2006 (% of respondents)
- Consumer Attitudes, Behavior and Trust
- Select Decision-Making Scenarios in which US Adults Used the Internet for Assistance, 2005 (% of respondents)
- Sources of Health Information Used by US Internet Users and Behaviors Motivated by that Experience, March 2006 (% of respondents)
- Sources Used by US Consumers to Get Medication Information, January 2006 (% of respondents)
- Who Is Online
- US Consumers' Use of Medical Web Sites and Pharmaceutical Company-Hosted Web Sites , by Gender, January 2006 (% of respondents in each group)
- US Internet Users Who Use Health Web Sites, by Gender and Age, September 2005 (thousands of unique visitors and composition index*)
- Top 10 Health Advertisers among US At-Home and At-Work Internet Users, Ranked by Impressions, Week ending June 11, 2006 (thousands)
- Top Health Web Sites among US Internet Users, by Unique Visitors, September 2005 (thousands)
- The Trust Factor
- US Consumers Who Would Discuss Prescription Drug News Stories with Their Physician or Pharmacist, 2006 (% of respondents)
- Quality of Customer Service from Industries according to US Adults, April 2006 (% of respondents)
- Attitudes of US Adults toward Aspects of Prescription Drug Regulation by the Government, February 2005 (% of respondents)
- Buying Drugs Online
- US Adults Who Visited a Drug Store in the Past 30 Days to Make a Prescription Purchase, 2000, 2004 & 2006 (% of respondents)
- Types of Web Sites that US Nonelderly, Commercially Insured Online Consumers Used Most Often in the Past Year to Purchase Prescription Drugs, 2006 (% of respondents)
- US Internet Users Visiting Pharmacy Web Sites*, May 2005 & May 2006 (thousands of unique visitors and % increase/decrease vs. prior year)
- Leading Web Sites Used by US Consumers to Order Prescription Products Online, 2006 (% of respondents)
- US Consumers Who Have Ordered Prescription Products Online, by Age, 2006 (% of respondents)
- Physician, Blog Thyself
- Attitudes of US Internet Users toward Physicians Using* New Medical Technologies, September-October 2005 (% of respondents)
- Related Information and Links
- Related Links
- Related Reports
- Related Reports
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
- About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
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