Phoenix Generation: Insights Into Chinese Consumers: Industry Research Report

Phoenix Generation: Insights Into Chinese Consumers

Published Date: June 2008

Published By: Pearl Research

Page Count: 100

Order Code: R740-11

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Table of Contents

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Introduction to the China Youth Project: About the China Youth Project; We First Met Zhu Feng; Update on Zhu Feng
Popular Websites: Websites to Watch
Basketball in China: History and Growth of Basketball; Chinese Streetball: The Harlem Globetrotters with Chinese Characteristics - Part 2; Flair-Style-Flash: Why Kobe Bryant Trumps Yao Ming - Part 2; Photos From Streetball in Beijing; Streetball Terms; Going Global: The NBA in China; Li Ning Company Limited - Company Profile Snapshot; Basketball in China: Conclusion
Chinese Hip-Hop: Chinese Hip-Hop: “Forget the Message, just listen to the Beats”; The Face of Chinese Rap: MC HotDog; Changing Government Attitudes Towards Hip-Hop Fuels Its Growth; Chinese Hip-Hop: Conclusion
Online Survey: Highlights from Our Online Survey; Methodology; Key Highlights; Demographics; Internet Cafes Usage Varies; Income is Below 3,000 RMB; Entertainment Spending Varies Significantly; Reading is the Most Popular Leisure Activity; Online Games and Downloads are Top Online Activities; Significant Portion of Youth are Dual Gamers; PCs are Major Gaming Platforms; High Desktop PC and Cell Phone Penetration
This is My Life: Interview Excerpts: F. Tao: “Just Do It”; L. Kun: “Enjoy Your Life and Don’t Be Afraid To Make Mistakes”; G. Ertan: “You Will Have No Regrets if You Try Your Best”; Y. Zisheng: “You Only Have One Chance at Life”; M. Liwen: “Never Give Up!”; T. Qin: “Because It’s Fashionable”
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