Table of Contents

• Executive Summary
  
• Methodology
  
  • Consumer Mobility Survey (CMS) Methodology
    
  • Technology Adoption Panel (TAP) Methodology
    
  • Other Sources
    
• Overview
  
• Consumers and Camera Phones
  
  • Camera Phone Penetration
    
  • Motorola Leads Among Respondents
    
  • Camera Phone Sweet Spot
    
  • Sprint PCS Tops Among Carriers
    
  • Carrier Stores Dominate Distribution
    
  • Replacement Cycle: One to Two Years
    
  • Spending Next Time
    
  • Spend More for Camera? Only Some Would
    
  • Strong Interest in 1- to 2-Megapixel Models
    
  • Willing to Spend More for Better Camera
    
  • Camcorder Phone Stirs Interest
    
  • Willing to Spend Some for Camcorder Phone
    
  • What to Do with Photos? Download to PC
    
  • Taking-Sending Photos: Not Yet a Big Deal
    
  • Demographics: Annual Income
    
  • Demographics: Age
    
• Early-Adopters and Camera Phones
  
  • Most Don't Have a Camera Phone
    
  • Occasional Usage
    
  • Camera Feature a No-Go for Some
    
  • Photo Satisfaction? So-so
    
  • Most Do Not Print Photos
    
  • Poor Quality Gets Blame for Not Printing Pics
    
  • Printing Frequency: Once a Month
    
  • Photo Purpose: Mainly Personal
    
    • Conclusions:
      
• Camera Phones: The Supply-Side
  
  • Shipment Forecast
    
  • Regional shipment forecast
    
  • Camera Phone Market Share
    
• Camera Phones: Resolution Forecast
  
• Revenue Forecast
  
• CMOS vs. CCD Image Sensors
  
• Camera Phone Eco-System
  
  • System Improvements
    
  • Remaining Challenges
    
• Camera Phone Models
  
• Summary
  

List of Tables

• Table 1. Worldwide Camera Phone Shipment Forecast by Air Link (Units in Thousands)
  
• Table 2. Regional Camera Phone Shipment Forecast (Units in Thousands)
  
• Table 3. 2004 Worldwide Camera Phone Market Share (Units in Thousands)
  
• Table 4. Worldwide Camera Phone Shipment Forecast by Megapixel Level (Units in Thousands)
  
• Table 5. Average Manufacturer Revenue Forecast by Air Link (US$)
  
• Table 6. Worldwide Camera Phone Revenue Forecast (US$ in Thousands)
  
• Table 7. Worldwide CMOS and CCD Image Sensor Forecast for Camera Phones (Units in Thousands)
  
• Table 8. Forecast for Average Cost for Sending a Camera Phone Image (US $)

List of Figures

• Figure 1. Worldwide Camera Phone Shipment Forecast (Units in Thousands)
  
• Figure 2. 14% of respondents had a camera phone
  
• Figure 3. Motorola had the highest penetration among camera phone respondents
  
• Figure 4. The sweet spot for camera phone pricing is from $50 to less than $150, according to respondents
  
• Figure 5. Nearly a third of respondents with camera phones had Sprint PCS as their wireless service provider
  
• Figure 6. Clearly, the majority of camera phones were purchased from a carrier's own store
  
• Figure 7. The largest segment of camera phone owners intends to buy their next wireless phone between one and two years from now
  
• Figure 8. The largest group of respondents intends to spend between $100 and $150 for their next wireless phone; nearly as many intend to pay nothing
  
• Figure 9. Nearly one quarter of respondents would spend more for a camera phone on their next wireless purchase
  
• Figure 10. More than 60% of respondents willing to spend extra for a cell phone would be extremely or very interested in a 1- or 2-megapixel embedded camera
  
• Figure 11. The largest group of respondents extremely or very interested in a 1- or 2-megapixel camera phone would pay $25 to $50 for this capability
  
• Figure 12. Among respondents willing to pay extra for a camcorder phone, more than half were extremely or very interested in such a device
  
• Figure 13. A third of the respondents who were extremely or very interested in a camcorder phone would be willing to spend between $25 and $50 more for such a device
  
• Figure 14. The overwhelming favorite usage of photos or video clips was downloading and storing them on a PC or