Plunkett's Advertising & Branding Industry Almanac 2008: Industry Research Report

Plunkett's Advertising & Branding Industry Almanac 2008

Published Date: March 2008

Published By: Plunkett Research, Ltd.

Page Count: 548

Order Code: R207-350

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Table of Contents

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A Short Advertising & Branding Industry Glossary
Introduction
How To Use This Book
Chapter 1: Major Trends Affecting the Advertising & Branding Industry: 1) Introduction to the Advertising and Branding Industry; 2) Advertising/PR Agency Consolidation and Globalization; 3) Media Consolidation and Globalization; 4) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong; 5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market; 6) Google Ventures Beyond Online Advertising; 7) Google Dominates Online Video Advertising; 8) Last Mile Challenges Tumble; Mass Broadband Markets Emerge; 9) Television Attempts to Evolve to Face New Challenges; 10) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market; 11) DVR Market Evolves/Time-Shifting Hurts Advertisers; 12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar; 13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated; 14) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers; 15) Billboards Go Digital; 16) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold; 17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows; 18) Branding: Private Label Merchandise Gains Ground; 19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers; 20) Hispanic Market Gets Growing Focus; 21) Ad Market in China Booms
Chapter 2: Advertising Industry Statistics: Advertising & Branding Industry Overview; Top Global Media & Entertainment Companies: 2008; Advertising Revenue Outlook, U.S.: 2008; National & Local Advertising Growth, U.S.: 2006-2007; Estimated Annual U.S. Advertising Expenditures: 2001-2007; Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007; Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006; Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007; Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007; Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007; Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007; Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:; Estimated Sources of Revenue, U.S.: 2004-2006; Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008; Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006; Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006; Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S.; Worldwide Advertising Revenue: 1990-2008
Chapter 3: Advertising & Branding Industry Contacts: Addresses, Telephone Numbers and World Wide Web Sites; Chapter 4: THE ADVERTISING 400:; Who They Are and How They Were Chosen; Industry List, With Codes; Index of Rankings Within Industry Groups; (The firms grouped by industry, and ranked by sales and profits)
Alphabetical Index: Index of Headquarters Location by State; Index of Headquarters Location by Country; Index by Regions of the U.S. Where the Firms Have Locations; Index by Firms with International Operations; Individual Profiles on each of THE ADVERTISING 400
Additional Indexes: Index of Hot Spots for Advancement for Women/Minorities; Index by Subsidiaries, Brand Names and Affiliations