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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
Plunkett's Advertising Industry Overview 2007 (Summary)
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- Introduction to the Advertising and Branding Industry
- Advertising/PR Agency Consolidation and Globalization
- Overall Advertising Budgets are Growing Again, While Online Advertising Soars
- Online Advertising Comes of Age
- Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
- Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated
- Billboards Go Digital
- Location-Based Advertising and Advertising on Cell Phones Take Hold
- LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
- Ad Market in China Booms
- Industry Statistics Overview
- Estimated Annual U.S. Advertising Expenditures: 2000-2006
- Advertising Expenditure Percent Changes by Product, U.S.: 2005-2006
- Advertising Revenue Outlook, U.S.: 2006
- National & Local Advertising Growth, U.S.: 1st Quarter 2006 vs. 1st Quarter 2005
- Worldwide Advertising Revenue: 1990-2007
- Worldwide Advertising Outlook, Selected Countries
- Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S
- Top 50 Magazine Advertisers, Rate Card Reported Spending: 2006
- Magazine Advertising Rate Card Reported Revenue by Classification: 2005-2006
- Magazine Advertising Revenue and Pages for PIB* Measured Magazines: 1960-2006
- Quarterly Changes in Television Advertising Revenue, U.S.: 2002-2006 Profiles of the Top Ten Advertising Agencies by 2005 Sales
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