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Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)

Published Date: April 2007
Published By: Plunkett Research, Ltd.
Page Count: 32
Order Code: R207-242
 
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DescriptionTable of ContentsSearch Inside
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Introduction to the Advertising and Branding Industry
Media Consolidation and Globalization
Television Attempts to Evolve to Face New Challenges
DVR Market Evolves; Time-Shifting Becomes Widespread
Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar
Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers
Alternative Media Sometimes Work Wonders/Viral Marketing Grows
Branding: Private Label Merchandise Gains Ground
LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers
Hispanic Market Gets Growing Focus
Industry Statistics Overview
U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006
Average Circulation of the Top 25 U.S. ABC* Magazines, Through June 2006
U.S. Internet Publishing & Broadcasting Industry Estimated Revenue & Expenses: 2004-2006
Number and Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2007
U.S. Radio Networks, Radio Stations, Television Broadcasting & Cable & Other
Subscription Programming Revenues: 2004-2005
Profiles of the Top Ten Marketing Agencies by 2005 Sales
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