Plunkett's Guide to Omnicom Group, Inc (OMC) & the Advertising & Branding Industry 2007 (Summary)

Published Date: August 2007 Published By: Plunkett Research, Ltd. Page Count: 30 Order Code: R207-303 $149.99   Online Download   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products 1) Introduction to the Advertising and Branding Industry 2) Advertising/PR Agency Consolidation and Globalization 3) Media Consolidation and Globalization 4) Overall Advertising Budgets are Growing Again, While Online Advertising Soars 5) Online Advertising Comes of Age 6) Google Ventures Beyond Online Advertising 7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 8) Television Attempts to Evolve to Face New Challenges 9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market 10) DVR Market Evolves/Time-Shifting Becomes Widespread 11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 13) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers 14) Billboards Go Digital 15) Location-Based Advertising and Advertising on Cell Phones Take Hold 16) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 17) Branding: Private Label Merchandise Gains Ground 18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 19) Hispanic Market Gets Growing Focus 20) Ad Market in China Booms Company Profile on Omnicom Group, Inc. Industry Statistics Overview Similar Products • Independent Yellow Pages Publishers 2008: Forecast & Analysis Published Nov 2008 by Simba Information - Reports • A Review of Drinks Production and Marketing Rules Published Nov 2008 by just-drinks • 2008 Global Broadband - M-Commerce, E-Commerce & E-Payments Published Nov 2008 by Paul Budde Communication Pty Ltd • Effective Competitive Intelligence: A "How-To" Guide for Life Science Companies Published Nov 2008 by Kalorama Information • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • Mobile Advertising and Marketing, Second Edition Published Nov 2008 by Berg Insight • Snapshots UK Advertising 2008 Published Oct 2008 by Snapdata International Group • Sales Promotion Services Published Oct 2008 by First Research, Inc. • Top 20 U.S. Yellow Pages Markets 2008 Published Oct 2008 by Simba Information - Reports • Internet Infrastructure Report Published Oct 2008 by Wall Street Transcript