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Home > Business/Finance > Training and Education > Schools
Priming the Pump for CRM in Higher Education (Market Focus)
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| Published Date:
August 2007
Published By:
Datamonitor
Page Count:
14
Order Code:
R313-24650
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- The pump is primed for the rapid adoption of CRM in higher education
- A gathering storm will drive the more pervasive institutional adoption of CRM
- Shifts in the student landscape are making the management of relationships a strategic imperative
- The number of students prepared for higher education will decline over the near-term
- Meeting the preferences and expectations of tomorrow's students requires a new approach
- Globalization is changing the competitive landscape for higher education
- Doing more with the same or less is the new budgetary reality
- Recent IT investments have put CRM within the reach of many institutions
- Powerful factors may impede the more substantive adoption of CRM
- Confusion persists in the market about what CRM is for higher education
- The strategy elements of CRM present unique challenges to its implementation
- Creating a 360° view of the student experience is not a ""piece of cake""
- ACTIONS
- A definition for CRM should be disseminated widely to reduce market confusion
- CRM solutions must scale up and down easily
- Vendors must demonstrate how their solutions provide value to institutions
- APPENDIX
- Definitions
- Methodology
- References
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Secondary school graduates are forecasted to decline in 2010
- Figure 2: The effectiveness of the admission funnel depends on a sufficient number of prospective students
- Figure 3: The millennial generation turns to the Internet first for information and relationships
- Figure 4: While the US dominates, other countries still have key positions in the international student market
- Figure 5: CRM uptake will trail the upgrade cycle for ERP & SIS solutions
- Figure 6: Data must persist across the entire student lifecycle
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