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Home  > Consumer Products  >  Consumer Products & Retail  >  Retail

Private Label in China 2009: A Market Analysis

Published Date: June 2009
Published By: Access Asia
Page Count: 62
Order Code: R231-609
 
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INTRODUCTION


1 ECONOMIC BACKGROUND
1.1 Retail in Context
Table 1.1 RETAIL SALES AS A % OF GDP, 2002-2008
Table 1.2 TOTAL RETAIL CURRENT MARKET VALUE, 1999-2008
Table 1.3 TOTAL RETAIL CONSTANT MARKET VALUE, 1999-2008
Table 1.4 PER CAPITA CURRENT VALUE RETAIL MARKET, 1999-2008
1.2 Consuming China
Table 1.5 POPULATION AND PER CAPITA GDP OF “CONSUMING CHINA”, 2008
Table 1.6 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF “CONSUMING CHINA”, 2008
Table 1.7 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN “CONSUMING CHINA” CITIES’ AGAINST TOTAL NATIONAL AVERAGE, 2008
Table 1.8 US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-2008
1.3 Developing Domestic Consumption
1.4 The Retail Industry
1.4.1 Retail Industry Above the Government Statistics Threshold
Table 1.9 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2002-2008
1.4.2 The Total Retail Industry
Table 1.10 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2002-2008
1.4.3 Supermarket Industry Above the Official Benchmark
Table 1.11 SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
1.5 The Relative Potential Markets in Urban Areas
1.5.1 The Retail Market Split
Table 1.12 RETAIL SALES VALUE BY HABITATION, 2002-2008
Table 1.13 RETAIL SALES % BREAKDOWN BY HABITATION, 2002-2008
1.5.2 The Leading Commercial Cities
Table 1.14 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
1.6 Does Rural China Have a Potential?
1.6.1 Does Rural China Have a Potential?: Per-capita Sales by Province
Map 1.1 PER CAPITA RETAIL SALES BY PROVINCE, 2000, 2007, 2008
1.6.2 Does Rural China Have a Potential?: Rural Retailing Development Project
1.7 Operating Costs
Table 1.15 LIANHUA SUPERMARKET BREAKDOWN OF OPERATIONAL COSTS, 2005-2008
Table 1.16 THE LEADING 10 LISTED DOMESTIC RETAIL COMPANIES’ BREAKDOWN OF OPERATIONAL COSTS, 2005-2008
1.8 Outlook
1.8.1 Outlook: Consumer Thrift
1.8.2 Outlook: Company Competition
1.8.3 Outlook: Urbanisation
1.8.4 Outlook: Total Market Size
Table 1.17 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2009-2013
1.8.5 Outlook: Food/Non-food & Urban/Rural Values
Table 1.18 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2009-2013
1.8.6 Outlook: Supermarket Sector Measures
Table 1.19 FORECAST TOTAL SUPERMARKET SALES, PROFITS, SIZE & STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD), 2009-2013


2 DEVELOPMENT OF PRIVATE LABEL IN CHINA
2.1 The First Private Label Products in China
2.2 The Private Label Sectors
2.2.1 The Private Label Sectors: Supermarkets & Hypermarkets
Table 2.1 SELECTED SUPERMARKET/HYPERMARKET RETAILERS AND THEIR PRIVATE LABEL ENTRY
Table 2.2 WUMART STORES: PRIVATE LABEL DEVELOPMENT
Table 2.3 CHINA’S TOP 50 FAST MOVING CONSUMER GOODS (FMCG) CHAIN-STORE RETAILERS TOTAL SALES TURNOVERS AND OUTLET NUMBERS, 2008
2.2.2 The Private Label Sectors: Department Stores
2.2.3 The Private Label Sectors: Home Improvement Chains
2.2.4 The Private Label Sectors: Drug Stores & Beauty Chains
Sephora
Table 2.4 SEPHORA: NUMBER OF STORES IN CHINA, MAY 2009
Sa Sa
Gialen
Nepstar
Table 2.5 CHINA NEPSTAR CHAIN DRUGSTORE: NUMBER OF PRIVATE LABEL PRODUCTS, 2006-2008*
Table 2.6 CHINA NEPSTAR CHAIN DRUGSTORE: PRIVATE LABEL AS A % OF REVENUE 2007-2008*
Table 2.7 CHINA NEPSTAR CHAIN DRUGSTORE: AS A % OF OVERALL REVENUE 2007-2008*
Table 2.8 CHINA NEPSTAR CHAIN DRUGSTORE: FINANCIAL RESULTS, 2003-2008*
Watson’s
2.2.5 The Private Label Sectors: Consumer Electronics Retailers


3 CONSUMERS & SUPPLIERS
3.1 Consumers: What do they think of Private Label?
3.1.1 Background Consumer Issues
Table 3.1 SHOPPERS PERCEPTIONS OF PRIVATE LABEL COMPARED TO BRANDS, 2006
Table 3.2 WHICH STATEMENT BEST DESCRIBES YOUR REGULAR SHOPPING BEHAVIOUR, 2008
Table 3.3 PERCENT OF RESPONDENTS CONCERNED ABOUT FOOD AND BEVERAGE SAFETY, 2008
Table 3.4 HOW MUCH EXTRA WILL CHINESE CONSUMERS PAY TO ADDRESS THEIR FOOD AND BEVERAGE QUALITY CONCERNS, 2008
Table 3.5 PERCENT OF RESPONDENTS WHO AGREE/STRONGLY AGREE, 2008
3.1.2 Consumer Acceptance of Private Label
Table 3.6 REASONS FOR CHOOSING PRIVATE LABEL PRODUCTS, 2004
Table 3.7 SHOPPERS WHO ARE EITHER AWARE OF OR BOUGHT PRIVATE LABEL IN THE LAST MONTH, 2005
3.1.3 How Retailers Promote Private Label To Consumers
Credit card/membership card
In-Store Advertising
Table 3.8 IMPACT OF ADVERTISING ON CHINESE CONSUMERS, 2008
Table 3.9 MUST-HAVE INFORMATION BEFORE PURCHASING A NEW PRODUCT, 2008*
3.2 The Relationship Between Product Suppliers and Retailers
3.2.1 Creating a New Dynamic
Table 3.10 PERCENTAGE OF BRAND OWNERS WHO AGREE/SLIGHTLY AGREE, 2006-2007
3.2.2 Facing Up To The Quality Issue
Table 3.11 SELECTED SUBSTANDARD PRIVATE LABEL PRODUCTS, 2005-2008


4 PRIVATE LABEL MARKET SIZE
4.1 Current Market Size
Table 4.1 CHINA TOP-100 RETAILER’S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
4.2 Forecast Market Size
Table 4.2 CHINA TOP-100 RETAILER’S FORECAST SALES AND PRIVATE LABEL SALES COMPARED, 2010-2014


5 STORE CHECKS
Table 5.1 SELECTED PRICES OF PRIVATE LABEL ALCOHOLIC PRODUCTS, MAY 2009
Table 5.2 SELECTED PRICES OF PRIVATE LABEL NON-ALCOHOLIC PRODUCTS, MAY 2009
Table 5.3A SELECTED PRICES OF PRIVATE LABEL HOUSEHOLD AND KITCHEN PRODUCTS (PART I), MAY 2009
Table 5.3B SELECTED PRICES OF PRIVATE LABEL HOUSEHOLD AND KITCHEN PRODUCTS (PART II), MAY 2009
Table 5.4 SELECTED PRICES OF PRIVATE LABEL COSMETICS & TOILETRIES, MAY 2009
Table 5.5 SELECTED PRICES OF PRIVATE LABEL VEGETABLES, SEAFOOD & MEAT, MAY 2009
Table 5.6 SELECTED PRICES OF PRIVATE LABEL FOOD PRODUCTS, MAY 2009
Table 5.7 SELECTED PRICES OF PRIVATE LABEL TOWELS, BLANKETS, SOCKS & UNDERGARMENTS, MAY 2009
Table 5.8 SELECTED PRICES OF PRIVATE LABEL BICYCLE & AUDIO-VISUAL ACCESSORIES, MAY 2009


6 CONTACTS
6.1 Trade Organisations
6.1.1 China Chain Store & Franchise Association (CCFA)
6.2 Government Departments
6.2.1 Ministry of Commerce (MOFCOM)
6.2.2 Ministry of Finance


APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Exchange Rates
Table A.1 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001-2008
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