- Table of Contents
- Methodology
- The RBOC Bankruptcies 2009: The Impact on the Future of the Yellow Pages Industry
- Introduction
- The Financial Challenges
- R.H. Donnelley
- Idearc Media
- Yell Group
- Other Publishers with Financial Investors
- AT&T Advertising Solutions
- Local Insight Media
- Yellow Pages Group
- Phone Directories Co.
- User-Friendly Phone Book
- Industry Size, Growth and Usage
- Total Advertising and Yellow Pages Advertising
- Industry Trends and Analysis
- Syndicated Usage Research Stalls: No Studies Scheduled in 2009
- Mergers, Acquisitions, Divestitures Relatively Flat
- The Ticking Time Bomb: Do Not Deliver
- Leading Certified Marketing Representatives (CMRs)
- TMP Directional Marketing
- Wahlstrom Group
- The Berry Co.
- Ketchum Directory Advertising
- Markets for Printers and Suppliers
- R.R. Donnelley
- Quebecor World
- Directory Unit Production by Publisher
- Paper Consumption by Directory Publishers
- The Pre-Media Market
- Amdocs
- Forecast and Conclusions
- Table 1: RBOC Yellow Pages Revenue, 2007-2009P
- Table 2: RBOC Revenue Change, 1998-2009P
- Table 3: Statistical Summary of the Yellow Pages Industry, 2003-2008
- Table 4: National vs. Local Advertising Revenue, 2006-2009P
- Table 5: Yellow Pages Advertising Compared to Local Advertising and All Advertising, 2006-2009P
- Table 6: Yellow Pages’ Share of U.S. Advertising, 2002-2009P
- Table 7: Yellow Pages Revenue Growth by Publisher Category, 1996-2010P
- Table 8: Yellow Pages Market Share by Type of Publisher, 1996-2010P
- Table 9: National vs. Local Yellow Pages Advertising, 2006-2009P
- Table 10: Selected Certified Marketing Representatives (CMRs) by Billings, 2005-2008
- Table 11: Summary of Leading Directory Printers, Major Customers and Print Runs, 2006-2008
- Table 12: Capacity and Consumption, Uncoated Groundwood Paper, 2007-2008
- Table 13: U.S. Demand for Directory Paper, 2007-2008
- Table 14: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2004-2008
- Profiles of Leading Yellow Pages Publishers and Suppliers
- AT&T Advertising Solutions
- Idearc Media
- Local Insight Media
- Phone Directories Co.
- Quebecor World
- R.H. Donnelley
- User-Friendly Phone Book
- Yellowbook
- Your Community PhoneBook
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