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Home > Computers and Information Technology > Media & Internet > Video/Audio Technology
Radio - UK
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- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Radio targets ‘Third Space’
- Two beneficial triangles: Mobile-MP3-radio, ‘hear-like-buy’
- The DAB debate
- Brand extension: long-term fixture or digital battering ram?
- The new digital divide
- Switch off from work, switch off from radio
- MP3 diverts youth
- The Trojan horse of new technology
- Radio online: threats and opportunities
- Increased competition hits commercial sector
- Internal Market Environment
- Key points
- Interest in radio
- Figure 1: Radio listening, 2003-07
- Listening habits
- Figure 2: Radio listening trends, 2003-07
- Figure 3: Average weekday reach of radio and television, by daypart, Q2 2007
- Platform proliferation: radio’s ‘third age’
- Figure 4: Digital platform shares, 2007
- Figure 5: Devices used to listen to radio, June 2007
- Podcasting
- Demand for radio on portable devices
- Figure 6: Interest in media on portable devices, February-June 2007
- Mobile phones
- Figure 7: Listening to radio via mobile phone, 2002-07
- MP3 players
- Figure 8: Use of MP3 players for podcast listening, 2006-07
- UK goes digital
- Figure 9: Ownership of DAB radios at home, 2004-07
- The end of analogue?
- Switch-off consumer-led
- Not all thumbs up for digital
- Figure 10: BBC digital station reach, 2006-07
- Technological convergence, brand divergence
- Figure 11: Method of listening to music nowadays, July 2007
- Broader Market Environment
- Key points
- Population structure
- Figure 12: Trends in the age structure of the UK population, by gender, 2002-12
- Socio-economic structure
- Figure 13: Forecast adult population trends, by socio-economic group, 2002-12
- Employment
- PC ownership
- Figure 14: Household ownership of PCs, 2003-07
- Portable device ownership
- Mobile phones
- Figure 15: Mobile phone ownership, 2003-07
- MP3 players
- Figure 16: MP3 player ownership, 2003-07
- Figure 17: MP3 player ownership among music consumers, 2005-07
- Figure 18: MP3 player ownership, by demographic 2005-07
- Internet penetration
- Figure 19: British Internet penetration at home/work/place of study or elsewhere, 2001-07
- Methods of buying music
- Figure 20: Value sales of pre-recorded music, 2004-06
- Figure 21: Attitudes towards downloading music to mobile phones, 2006 and 2007
- Consumer mobility
- Figure 22: Average hours per week spent travelling, by mode of transport, 2003-07
- Competitive Context
- Key points
- Internal competition
- The commercial sector vs the BBC
- Channel 4 enters the fray
- BBC facing reduced resources
- Commercial sector networks for success
- External competition
- Figure 23: Entertainment habits, 2003-07
- Internet poses greater direct threat to television…
- …but opens the door to a new breed of radio competitors
- MP3 stalks 4x4
- Competition for advertisers
- Figure 24: Total UK adspend, by medium, 2004-06
- Strengths and Weaknesses in the Market
- Strengths
- Penetration rates
- Opportunities of new platforms
- Versatility
- Cost
- Positive consumer attitudes
- Weaknesses
- Losing touch with teens
- Listening habits are hard to change
- Funding
- New platforms pose new threats
- Digital costs
- Market Size and Forecast
- Key points
- Listeners spoiled for choice
- Figure 25: Radio listening, quarter 3, 2002-12
- Figure 26: Hours of radio listening, quarter 3, 2002-07
- Radio forced to look beyond the spot
- Figure 27: Commercial radio revenues, 2002-07
- The future: More choice, more competition
- More words from our sponsors
- Switch-off the trigger for take-off?
- Segment Performance
- Key points
- No break for commercial radio
- Figure 28: Radio listening, BBC and commercial broadcasters, 2002-07
- National stations gain ground
- Figure 29: Radio listening, national and regional stations, 2002-07
- Danger of digital cannibalism
- Figure 30: Digital listening, 2007
- Market Share
- Key points
- BBC retains dominant position
- Figure 31: Radio market share of listening hours, 2002-07
- Global eyes top spot
- Figure 32: Commercial radio group share of listening hours, 2004-07
- Known brands give head start in digital space
- Figure 33: Reach of digital-only radio stations, 2007
- Figure 34: Digital-only radio stations’ listening hours, 2006-07
- Brand Communication and Promotion
- Key points
- Fluctuating adspend is campaign-led
- Figure 35: Adspend by leading radio broadcasters, 2003-07
- Cross-group promotion gains currency
- Above-the-line still the main route to the mass market
- Below-the-line activity builds station brands
- Branding
- Event marketing
- Companies and Products
- Key points
- Industry keen on consolidation
- Bauer Radio
- Figure 36: Emap Radio financials, 2005-06-2006-07
- BBC Radio
- Figure 37: BBC Radio, average 15-minute reach, 2004-05-2006-07
- Licence fee disappointment
- Figure 36: BBC licence fee distribution, 2006-07
- GCap Media
- Figure 38: GCap Media plc financials, 2005-06-2006-07*
- Global Radio
- Figure 39: Chrysalis Radio financials, 2005-06-2006-07
- GMG Radio
- Figure 40: GMG Radio financials, 2005-06-2006-07
- SMG
- Figure 41: SMG radio financials, 2006-07 (first half only)
- Radio Listening Habits
- Key points
- How often do consumers tune in?
- Figure 63: Frequency of listening to the radio, December 2007
- Who listens?
- Changing listening habits?
- Figure 64: More or less radio listening, compared with two years ago, December 2007
- Who’s tuning in, who’s tuning out?
- Listeners’ Choice of Platforms
- Key points
- How are consumers tuning in?
- Figure 65: Radio listening platforms, December 2007
- Who’s on what platform?
- Infrequent listeners show interactive potential
- Figure 66: Radio listening platforms, by frequency of listening to the radio, December 2007
- New platforms the driver for increased listening
- Figure 67: Radio listening platforms, by whether listen more or less than two years ago, December 2007
- Analogue and DAB the ‘primary’ platforms
- Figure 68: Combinations of radio listening platforms, December 2007
- Appendix - Radio Listening Habits
- Who listens?
- Figure 78: Frequency of listening to the radio, by demographic sub-group, December 2007
- Who’s tuning in, who’s tuning out?
- Figure 79: More or less radio listening, compared with two years ago, by demographic sub-group, December 2007
- Appendix - Listeners’ Choice of Platforms
- Who’s on what platform?
- Figure 80: Radio listening platforms, by demographic sub-group, December 2007
- Appendix - Attitudes Towards Radio
- Attitudes to radio by demographics
- Figure 81: Agreement with most popular statements about radio listening, by demographic sub-group, December 2007
- Figure 82: Agreement with next most popular statements about radio listening, by demographic sub-group, December 2007
- Appendix - Radio Target Groups
- Radio Target Groups - Detailed Demographics
- Figure 83: Radio target groups, by demographic sub-group, December 2007
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