The Religious Publishing and Products Market in the U.S.: Books, Music, Video and Accessories, 6th Edition

Published Date: August 2008 Published By: Packaged Facts Page Count: 184 Order Code: R567-706 $3,300.00   Online Download $3,700.00   Hard Copy Mail Delivery $6,600.00   Global Site License $4,100.00   Online Download plus 1 Hard Copy   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Similar Products The U.S. Market for Religious Publishing and Products, 6th Edition Chapter 1: Executive Summary Scope of the Study Books Audio/Video/Software Inspirational Gifts/Merchandise Sources and Methodology Market Size 2008 Table 1-1: Estimated Retail Sales of the U.S. Religious Publishing and Products Market: By Category, 2004-2008 (billions of dollars) RPP Market Share by Category RPP Market Retail Share Regionality Seasonality Market Projections Table 1-2: Projected Retail Sales of the U.S. Religious Publishing and Products Market: By Category, 2009-2013 (billions of dollars) Marketers: Books Protestant Book Publishers Jewish Publishers Islamic Publishers Mind/Body/Spirit Publishers Marketers: Music Marketers: Video Marketers: Software Marketers: Inspirational Gifts/Merchandise At the Retail Level Christian Chain Stores Grouping Strategies U.S. Adults by Religious Denomination “No Religion” and “Other Religion” Populations on the Rise Chapter 2: Market Overview Introduction Scope Of Study Primary Emphasis on Christian Products U.S. Religious Demographics Table 2-1: Selected List of Religions in the United States Christian Products: Historical Context Late 19th Century to Post-WWII Ferment in the 1960s Evangelical Cross-Christian Appeals Non-Christian American Religions/Products American Judaism American Islam Asian Religions Mind/Body/Spirit (MBS) Religions Market Classifications Three Major Product Categories Books Inspirational Gifts/Merchandise Table 2-2: Types of Christian Gifts/Merchandise Audio/Video/Software Chapter 3: The Market Market Size and Growth Estimation Difficulties Revised “Guesstimates” Market Size 2008 Table 3-1: Estimated Retail Sales of the U.S. Religious Publishing and Products Market: By Category, 2004-2008 (billions of dollars) Reasons for Slowdown Books the Top Category AVS Ranked Second IGM in Third Place Market Composition RPP Market Share by Category Books Category: Share by Segment IGM Category: Share by Segment AVS Category: Music Share Audio Book Share Video/Film and Software Share RPP Market Retail Share Regionality Seasonality Factors in Future Growth U.S. Religious Direction Aging Boomers and Their Children Immigration Economic and Ecological Factors Political Factors Culture and Education Reading Down, Visuals Up Anti-Institutional Trends Evangelical Rivals War and Apocalypse Market Factors Market Projections Overall Market Growth Growth by Category Table 3-2: Projected Retail Sales of the U.S. Religious Publishing and Products Market: By Category, 2009-2013 (billions of dollars) Chapter 4: The Marketers Overview Number of Marketers Size and Types of Marketers: By Category Specialists vs. Generalists Marketers: Books Leading Generalist Publishers Table 4-1: List of Major Publishers in Religion: Divisions, Imprints, and Sub-Imprints (2008) Other Generalist Publishers Table 4-2: Selected List: Generalist Publishers with Religious Book Entries: 2007/2008 Protestant Book Publishers Table 4-3: Selected Protestant Specialist Book Publishers/Imprints, 2008 Protestant Curricula/Textbook Publishers Table 4-4: Selected Publishers: Protestant Curricula/Textbooks (2008) Catholic Book Publishers Table 4-5: Selected List of Publishers: Catholic Books (2008) Spanish-Language Religious Publishers Children’s Religious Book Publishers Jewish Publishers Islamic Publishers Mind/Body/Spirit Publishers University Presses Table 4-6: Selected List of University Publishers with Religious Titles (2007/2008) Note on Magazines Marketers: AVS Products Marketers: Music Marketers: Audio Books Marketers: Video Table 4-7: Selected List of Video/Film Producers: All or Some Christian Content (2008) Marketers: Children’s Videos Marketers: Software and Videogames Table 4-8: Selected List: Christian Software and Videogame Marketers (2008) Marketers: Inspirational Gifts/Merchandise Top Marketers by Segment Table 4-9: Selected List of Inspirational Gift/Merchandise Marketers (2008) Marketer Share: Bestsellers Bestsellers: Books Methodology The Big Picture Hardcovers and Top 10 Lists Table 4-10: Top 10 Titles on Publishers Weekly Hardcover Lists: By Major Publisher (12/07-4/08) Table 4-11: Top 10 Titles on Publishers Weekly Hardcover Lists: By Specialist Publishers (12/07-4/08) Table 4-12: Number of Top 10 Titles on Publishers Weekly Hardcover Lists: By Publisher (12/07-4/08) Paperbacks and Top 10 Lists Bestsellers in CBA Stores Table 4-13: Number of Top 10 Titles in Christian Bookstores: By Publisher (Hardcover and Paperback), March 2008 Bestsellers: Young Adult Books Bestsellers: Children’s Books Bestsellers: Catholic Books Bestsellers: Music Bestsellers: Audio Books Bestsellers: Video Table 4-14: Top-Selling Video Titles in CBA Stores: By Producer (June 2008) The Competitive Situation: Books Hits and the New Competitive Milieu Thomas Nelson and Zondervan 2006: Watershed Year Eliminating Imprints Mainstreaming Majors Still Have a Ways to Go Traditional Competitive Strategies The Competitive Situation: Music Top Three in Trouble Ironies Uncertainties One Huge Hit: “Inspired By…” The Competitive Situation: Gifts/Merchandise No Shakeout for Small IGM Marketers E-Commerce and Competition Accommodating the Mainstream The IGM Majors’ Approach Competitive Profiles: Major Book Publishers Thomas Nelson, Inc. Overview Bibles and “Biblezines” Owned by Intermedia Partners Sales Surging Radical Strategy: Eliminates Imprints Simplifying and Downsizing No More Trade Shows Speculations Diversification into the Mainstream Corporate Brands TN Goes Green Maximizing Distribution Grupo Nelson HarperCollins/Zondervan Overview: HarperCollins Growth Perspective: HarperCollins Overview: Zondervan Zondervan a Giant in Bibles Mid-00s’ Mega-Hit: The Purpose-Driven Life Zonderkidz Vida Publishers eZondervan Growth Perpective: Zondervan 2006: Flurry of Activity Table 4-15: Zondervan's Strategic Alliances 2007/2008: Shakeup at the Top New Direct-Sales Website News Corp. Acquires Beliefnet Zondervan Enters Young Adult Books Bertelsmann/Random House Overview: Random House Crown/Harmony Ballantine/Wellspring Knopf/Schocken Broadway Doubleday Waterbrook Press Multnomah Publishers Random House’s Counterintuitive Strategy Simon & Schuster Overview A Hedged Approach Howard and Beyond Words Domesticating the Message Lagardère/Hachette Overview FaithWords and Center Street Going to Extremes Tyndale House Publishing A Major Evangelical Publisher Tyndale Blockbuster: Left Behind Recent Focus on Bibles for Youth Strong in Fiction and Nonfiction Church Resources Partnerships Brief Profiles: Specialist Book Publishers Harvest House Publishers Moody Publishers David C. Cook Baker Publishing Group B&H Publishing Group Barbour Publishers Strang Communications Jewish Publication Society Jewish Lights Publishing/Skylight Paths Publishing Shambhala Publications Llewellyn Publications Inner Traditions/Bear & Co Competitive Profiles: Music Companies Sony-BMG/Provident Overview: Sony-BMG and Looming Changes Provident Music Group Provident-Integrity Distribution Warner Music Group Overview: Ownership and Sales Word Entertainment EMI Christian Music Group (CMG) Overview: EMI and Terra Firma EMI CMG Brief Profiles: IGM Marketers Dayspring Cards Bob Siemon Designs Gregg Gift Co. Dicksons Gifts Brownlow Gifts Kerusso Carpentree Chapter 5: Product and Marketing Trends RPP Product Trends Background Secular Response Book Trends Atheism and Counter-Atheism Table 5-1: Selected Recent Titles on Atheism: 2006-2008 Politics: Uncertainty and Conflict Table 5-2: Selected Recent Titles on Politics and Religion: 2007- 2008 Reconciliation: Science and Religion Reconciliation: Understanding Other Faiths Church Critics: Gone Overboard into Pop Church Critics: Emergents Church Critics: Feminists Sex and Religion The End Times Theme Jesus Books Judas Books Pope Books Trends in Fiction: Christian Romance Amish Romances Focus: Karen Kingsbury Romance Authors and Publishers Teen/Young Adult Fiction Difficult Christian Fiction: Fantasy/Science Fiction Mystery Christian Feminism Surprise Success: Theological Fiction Mormon Book Trends Jewish Book Trends Islamic Book Trends MBS Book Trends Miscellaneous Trends Publishing-on-Demand Books Focus: Mainline Protestant Publishing Houses Table 5-3: Mainline Protestant Denominational Presses and Imprints, 2008 Church Publishing, Inc. (CPI) United Methodist Publishing House Presbyterian Publishing Corp Augsburg Fortress (AF) Summary Focus: Trends in Spanish-Language Publishing Focus: Trends in Mormon Publishing Focus: MBS and Mainstream Culture Bible Trends Infinite Variations: Demographics Formats and Platforms Software and Spin-Offs Unique Variations Bible Variation Critics Bible Literacy in Decline Teaching the Bible in Public Schools Music Trends Digital Distribution Now the Name of the Game MWorship PassAlong DRM-Free Licensing Video/Film Trends Multiplatform Marketing Christian Novels into Films Omnipresent Controversy Christian Thriller/Horror Films Focus: Lionsgate Entertainment Focus: Big Idea, Inc Focus: Code Black Entertainment Videogame Trends Christian Videogames Cover All the Bases Difficulties with Quality and Themes Edgy vs. Clean Software Trends Rapid Advances in All Areas Internet Trends Internet as Universal Marketing Machine Problems in Monetizing Religious Internet Use Website Examples Focus: Beliefnet IGM Trends Overview Jewelry Action Figures Focus: One2Believe Rosaries Scrapbooking Marketing Trends Star Author Marketing Star Authors and Publishing Loyalties Celebrity Marketing Focus: Hyper-Promotion of 3:16 Focus: Book/DVD Cross-Promotion Focus: Trends in TV Promotion Focus: Awards Chapter 6: Retail and Trade Shows At the Retail Level Retail Share Trends Religious Bookstores in Decline Internet Influence on Retail/Distribution Christian Chain Stores Grouping Strategies Marketing Groups Franchising Grouping Advantages Table 6-1: Services Available from Retail Groups Focus: Parable Franchising Focus: Munce Group Focus: CBA Stores From Bookstore to Emporium Estimated Retail Segment Share Demographic Patterns Video at CBA Retail Music at CBA Retail Trendy CBA Mall Shops The Ultimate CBA Mall Trade Shows Trade Show Trends The CBA The ECPA Munce’s Christian Products Expos Other Trade Shows Trade Show Future Chapter 7: The Consumer Religious Preference: Overview Note on Simmons Data U.S. Adults by Religious Denomination Table 7-1: U.S. Adult Christian Population by Denomination: 2007 vs. 1998 Growth and Decline over the Past Decade “No Religion” and “Other Religion” Populations on the Rise Table 7-2: U.S. Adult Population by No Religion and Other Religion: 2007 vs. 1998 Factors Favoring Religious Preference Horizontal Analysis and Vertical Profiling Horizontal Analysis Age Sex Race Region Education Income Marital Status Household Size Vertical Profiles Baptists and Catholics Mainline Protestants “Other Evangelicals” Other and No Religions Table 7-3: Demographic Characteristics Favoring Religion by Denomination, 2007 Religious Believers Number Expressing Religious Attitudes Table 7-4: Religious Beliefs: Number of U.S. Adults Expressing Selected Religious Attitudes, 2007 (millions of adults) Number Expressing Evangelical Attitudes Profiles: Believers Profile: Evangelical Supporters Table 7-5: Demographic Characteristics Favoring Religious Belief,2005 Religious Consumers Book Purchasers by Denomination Table 7-6: U.S. Adults Most Likely to Purchase Books: By Denomination, 2007 (Purchased Books in Last 12 months) Table 7-7: U.S. Adults Most Likely to Be Frequent BookPurchasers: By Denomination, 2007 (Purchased 10+ books in last 12 mos.) Table 7-8: U.S. Adults Most Likely to Purchase Books in Bookstores and Online: By Denomination, 2007 Music Preferences by Denomination Music Purchasing at Retail by Denomination Numbers on Music Preferences, Purchasing, Downloading Musical Style Preferences Table 7-9: Religious Music By Style: Number of Adults Preferring, Purchasing, and Downloading, 2007 (millions) Purchasers by Style Downloading by Style Music Purchasing at CBA Stores Demographic Profiles By Musical Style Table 7-10: Demographic Characteristics Favoring Musical Preference by Style, 2007 Religious Products and Direct Sales Numbers: Internet and Mail/Phone Direct Sales by Denomination Contrasting Profiles Table 7-11: Demographic Characteristics Favoring Religious Product Purchasing by Direct Sales Venue, 2007 Chapter 8: Trends and Opportunities Overview The Unaffiliated and Social Movements Disaster Relief Retail Transformations Book Opportunities Music Opportunities Video and Software Opportunities Appendix Similar Products • Business Information Markets 2008-2009 Published Dec 2008 by Simba Information - Reports • Technology & Information Markets 2008-2009 Published Dec 2008 by Simba Information - Reports • Opportunities in Mobile Marketing & Advertising 2008-2009 Published Nov 2008 by Simba Information - Reports • Simba Information's 2008 National Textbook Adoptions Scorecard and 2009 Outlook Published Nov 2008 by Simba Information - Reports • Manifold Business Forms Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Books Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Other Commercial Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Prepress Services Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Commercial Lithographic Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC • Commercial Gravure Printing Industry in the U.S. and its Foreign Trade Published Nov 2008 by Supplier Relations US, LLC