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Home  > Business/Finance  >  Financial Services  >  Electronic Transactions

Riding the Wave from Mobile Commerce to Mobile Transactions

Published Date: March 2008
Published By: Yankee Group
Page Count: 12
Order Code: R388-2581
 
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DescriptionTable of ContentsSearch Inside
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I. Introduction to the Mobile
Commerce Taxonomy
II. Payments Will Become Mobile
Contactless M-Payments Adoption
Will Follow One of Three Scenarios
in the United States
Remote M-Payments Shift Online
Shopping to M-Shopping
Peer-to-Peer M-Payments Can Be of
Any Size
III. Mobile Coupons Will Deliver ROI
and Opex Savings
Delivering ROI through Mobile
Coupons
The Wireless Carrier Will Gain from
Mobile Coupons
IV. M-Services: Lower Costs and
Higher Revenue
Opex Reductions Will Be the Initial
Driver
Mobile Ticketing Beyond Public
Transport
The Future: How the Enterprise Will
Generate Revenue from Mobile Services
Dynamic CRM Enables Successful
Mobile Services
V. Conclusions and Recommendations
Recommendations for Carriers
Recommendations for Vendors
Recommendations for Merchants
VI. Further Reading
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