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Home > Communications > Satellite > Systems
Satellite and Cable TV - UK
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- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Satellite and cable still leading but Freeview closing the gap
- Digital switchover presents opportunity
- Sky has the upper hand…
- …but Virgin strong in bundling
- Key players at loggerheads, with competition authorities involved
- Operators invest heavily in promotion as battle intensifies
- Keys are costs, customers service and innovation
- Internal Market Environment
- Key points
- Cost and value
- Figure 1: Multichannel TV connection and subscription charges, October 2007
- Bundling
- The digital switchover
- Competition from rival platforms
- Availability
- Programming
- Ofcom investigates pay TV market…
- …while NCC waits in the wings
- Virgin cries foul…
- …as concerns surface about BSkyB’s influence
- Broader Market Environment
- Key points
- Increased levels of affluence and spending
- Figure 2: Trends in personal disposable income and consumer expenditure, 2002-12
- The age structure of the population
- Figure 3: Trends in the UK population by age, 2002, 2007 and 2012
- ABC1 growth on the cards
- Figure 4: Trends in the adult population by socio-economic group, 2002-12
- Changes in working patterns
- Competitive Context
- Key points
- Competing for the leisure pound
- Figure 5: Consumer expenditure on selected leisure goods and activities, 2002-07
- An essential part of the mix?
- Figure 6: Average weekly household expenditure, 2001/02-2005/06
- Freeview growth puts subscription services in the shade
- Figure 7: Satellite and cable TV households within the multichannel TV market, 2003-07
- Strengths and Weaknesses in the Market
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- Strengths
- The digital switch-off effect
- Bundling
- Programming
- Convergence
- Interactivity and customisation
- Weaknesses
- Cost
- Geographical coverage
- Reliance on third parties
- Consumer inertia
- Market Size and Forecast
- Key points
- Market performance
- Figure 8: Trends in take-up of satellite and cable TV in the UK, 2002-12
- Growth slows as penetration increases
- Bundled services and digital switchover stimulate demand
- Convergence and bundling key to future growth
- Competition emerges, but has a long way to go
- Connections and content
- TV where you want, when you want it
- Steady growth over the forecast period
- Factors used in the forecast
- Segment Performance
- Key points
- Market overview
- Figure 9: Satellite and cable TV households by segment, 2003-07
- Satellite TV
- Figure 10: Satellite TV households by segment, 2003-07
- Cable TV
- Figure 11: Cable TV households by segment, 2003-07
- Companies and Products
- Key points
- British Sky Broadcasting Group plc
- Operating statistics
- Figure 12: Key operating statistics for British Sky Broadcasting Group plc, 2006-07
- Figure 13: British Sky Broadcasting Group plc, take-up of additional products, 2006-07
- Financial statistics
- Figure 14: Key financial data for British Sky Broadcasting Group plc, 2006-07
- Figure 15: British Sky Broadcasting Group plc, sales by business segment, 2006-07
- Figure 16: British Sky Broadcasting Group plc, operating expenses by segment, 2006-07
- Company strategy
- Organic growth and acquisitions key to growth strategy
- Virgin Media Inc.
- Operating statistics
- Figure 17: Key operating statistics for Virgin Media Inc., 2005-07
- Financial statistics
- Figure 18: Key financial data for Virgin Media Inc., 2005-07
- Figure 19: Virgin Media Inc., sales by business segment, second quarter 2007
- Company strategy
- Investing in content
- Coverage issues
- Merger brings benefits
- Other cable operators
- Other satellite operators
- Freesat
- Competitors to satellite and cable operators
- Freeview
- Top Up TV
- Tiscali TV
- Increasing availability
- A competitive triple-play offering
- BT Vision
- Brand Communication and Promotion
- Key points
- Sky the main player in main media
- Figure 20: Main advertising expenditure on satellite and cable TV services, 2003-07
- BSkyB
- Virgin Media
- The Sky Consumer
- Key points
- Sky+ versus non-Sky+ customers
- Figure 21: Sky customers, by demographic sub-group, February/March 2007
- Sky+ gains widespread acceptance
- Striking a chord with women
- Under-35s hit record
- Customers’ experiences of Sky products and services
- Figure 22: Sky customers’ experiences of using interactive products and services, February/March 2007
- Premium services well received
- Interactive services Sky customers have used and loved
- Figure 23: Most popular interactive TV services that Sky customers have used and loved, by demographic sub-group, February/March 2007
- Figure 24: Next most popular interactive TV services that Sky customers have used and loved, by demographic sub-group, February/March 2007
- Busy people use interactive to catch up
- Film and sport has youth appeal
- Interactive services Sky customers like the idea of
- Figure 25: Most popular interactive TV services that Sky customers like the idea of, by demographic sub-group, February/March 2007
- Figure 26: Next most popular interactive TV services that Sky customers like the idea of, by demographic sub-group, February/March 2007
- Men aspire to Sky+
- Under-35s show the most potential as targets
- Interactive services Sky customers have never used/heard of
- Figure 27: Interactive TV services that Sky customers are most likely to have never used/never heard of, by demographic sub-group, February/March 2007
- Figure 28: Other interactive TV services that Sky customers have never used/never heard of, by demographic sub-group, February/March 2007
- Older generation still in the dark
- The Virgin Media Consumer
- Key points
- Who subscribes?
- Figure 29: Virgin Media customers, by demographic sub-group, February/March 2007
- Regional availability apparent
- A value-for-money appeal
- Customers’ experiences of Virgin products and services
- Figure 30: Virgin Media customers’ experience of interactive TV services, February/March 2007
- VoD/PPV content top for Virgin customers
- PVR appeal evident
- Interactive services Virgin customers have used and loved
- Figure 31: Selected interactive TV services that Virgin Media customers have used and loved, February/March 2007
- Interactive services Virgin customers like the idea of
- Figure 32: Most popular interactive TV services that Virgin Media customers like the idea of, February/March 2007
- Figure 33: Next most popular interactive TV services that Virgin Media customers like the idea of, February/March 2007
- Interactive services Virgin customers have never used/heard of
- Figure 34: Interactive TV services that Virgin Media customers are most likely to have never used/never heard of, by demographic sub-group, February/March 2007
- Figure 35: Other interactive TV services that Virgin Media customers have never used/never heard of, by demographic sub-group, February/March 2007
- Older consumers the least aware of interactivity
- The Freeview Consumer
- Key points
- Solus versus all Freeview users
- Figure 36: Freeview customers, by demographic sub-group, February/March 2007
- Cost-effective solution or second sets?
- Customers’ experiences of Freeview products and services
- Figure 37: Freeview customers’ experience of Interactive TV services, February/March 2007
- Lower usage reflects limited interactivity
- Low PVR usage but strong interest suggests future potential
- The Freeview Consumer - Detailed Demographics
- Figure 38: Selected interactive TV services that Freeview customers have used and loved, February/March 2007
- Figure 39: Most popular interactive TV services that Freeview customers like the idea of, February/March 2007
- Figure 40: Next most popular interactive TV services that Freeview customers like the idea of, February/March 2007
- Figure 41: Interactive TV services that Freeview customers are most likely to have never used/never heard of, February/March 2007
- Figure 42: Other interactive TV services that Freeview customers have never used/never heard of, February/March 2007
- Consumer Attitudes Towards Satellite and Cable TV
- Key points
- Subscribers’ attitudes to satellite and cable TV
- Figure 43: Attitudes towards satellite and cable TV, by digital satellite/cable TV subscribers, February/March 2007
- Sky scores on multi-product take-up
- Virgin’s strength is in bundling
- Sky steals a march with Multi-room and HD
- Sky and sports - a strong association
- Freeview users’ attitudes to satellite and cable TV
- Figure 44: Selected attitudes towards satellite and cable TV, by Freeview only viewers, February/March 2007
- Terrestrial-only viewers’ attitudes to satellite and cable TV
- Figure 45: Selected attitudes towards satellite and cable TV, by terrestrial-only viewers, February/March 2007
- Attitudes to satellite and cable TV - demographic analysis
- Figure 46: Most popular attitudes towards satellite and cable TV, by demographic sub-group, February/March 2007
- Figure 47: Next most popular attitudes towards satellite and cable TV, by demographic sub-group, February/March 2007
- Younger, ABC1 men the most enthusiastic across the board
- Family togetherness?
- Convergence on the cards
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