School Library Market Report 2008-2009: Industry Research Report

School Library Market Report 2008-2009

Published Date: October 2008

Published By: Simba Information - Reports

Page Count: 92

Order Code: R3481-51

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Table of Contents

Methodology
Executive Summary
Chapter 1: Introduction and Trends

Introduction
- Federal Spur to School Library Growth
- Categorical Funding Decline
- SKILLs Act Seeks Dedicated Media Specialists
- Shift from Stacks to Media Centers
- Web 2.0 and Teacher Resources
- Direct Instruction
- Synergy Between Media Centers and Classroom Instruction
- Increasing Shared Purchasing
- The Role of Libraries in Literacy
- Electronic Reading Programs Have Role
- Impact of No Child Left Behind
- Increasing Media-Specialist Positions
- Advocacy
Table 1.1: Percentage of Media Specialists Who Train Teachers and Students in Technology
Table 1.2: Hours Spent on Instruction
Table 1.3: Four Most Popular Reading Activities in the Media Center
Table 1.4: Electronic Reading Programs’ Significance in Media Centers

Chapter 2: PreK-12 School Library Market Size and Landscape

Introduction
School Libraries and Staffing by the Numbers
- Paraprofessionals Fill Gaps
- Consolidating Jobs
Variety of Decision Makers
1.5 Billion Visits to School Libraries
Library Materials Market Grows 2.8%
- State Purchasing Projected Up 11.1%
- At School Level, Nearly $10 Per-Student Average Funding Is Low
Table 2.1: Number of School Media Centers and Media Specialists
Table 2.2: School Library Decision Makers, 2008 vs. 2007
Table 2.3: Frequency of Student Visits to Library or Web Site
Table 2.4: Reason for Visiting School Library or Web Site
Table 2.5: Drivers for Greater Student Use of School Library or Web Site
Table 2.6: Total Market for School Library Materials
Table 2.7: Total Average School Library Expenditures, 2008-2009

Chapter 3: School Library Media Center Purchasing Power and Decision-Making

Introduction
School Site Purchasing
Districts as Customers
- Case Study: Mankato, Minn., Public Schools
- Case Study: Los Angeles Unified School District
States as Customers
- Case Study: Florida
- Buying Clout Through Consortia
School Library Expenditures
Electronic Materials Account for 25% of Total Market
Elementary Schools Represent 36% of Media Expenditures
Funding Sources for School Site Purchasing
- Individual School Budget Is Largest Source of Materials Funding
- State Funding Varies
- District Funds
- Federal Resources Are Diffused
Table 3.1: Total School Library Expenditures by Category
Table 3.2: School Media Center Expenditures by Type of School
Table 3.3: Funding Sources for School-Site Library Material Expenditures
Table 3.4: Federal Library Funding Sources

Chapter 4: Demand & Purchasing Patterns for School Library Materials

Introduction
For Readers, Print Holds On
- Print Reference Is Threatened
- Replenishing Aging Materials
- Meeting the Needs of English-Language Learners, Struggling Readers
- Databases Can Help ELL, Struggling Readers
Public School PreK Initiatives Pressure Media Offerings
Building Electronic Products
- E-books and Databases
- Database Vendors Working on Federated Searches
- Single Log-Ons
- E-book Acceptance Remains Low
- Media Specialists Cite E-book Benefits
- Publishers Still Look for Viable E-book Business Model
- School Libraries Use Technology to Manage Resources
Follett Captures Largest Installed Base of Automated Systems
Appeal of Virtual Libraries
Weaving Web 2.0 Into School Library Media Centers
- Access vs. Authority
- Case Study: Curriki
- Publishers Incorporate Web 2.0 Tools in Products
- Publishers Use Web 2.0 to Market
Shifting Formats for Audio, Video and Software
Other Purchasing Trends
One-Stop Shopping and Aggregation
Classroom-Library Connection
Student Information Literacy and Professional Development
Budgeting Concerns
Table 4.1: Library Collection Age
Table 4.2: Use of Technology in Media Centers
Table 4.3: Top Automation Systems for School Districts, 2006
Table 4.4: Use of Social Networking Tools in K-12 Schools

Chapter 5: Marketing & Distribution