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Home  > Computers and Information Technology  >  IT Administration & Services  >  Outsourcing

Selling Contact Center Technology in Asia Pacific (Market Focus)


Published Date: May 2006
Published By: Datamonitor
Page Count: 12
Order Code: R313-14521
 
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DATAMONITOR VIEW
CATALYST
The expansion in demand for products and services in Asia, Eastern Europe, Latin America, the Middle East and Africa, combined with the increase in offshoring, will lead to the creation of four times as many new agent positions in developing markets over the next four years as in developed markets. Vendors will need to carefully target resources by country and vertical market in order to generate profitable revenue growth.
SUMMARY
METHODOLOGY


ANALYSIS
By 2009 Asia Pacific will account for 20% of global agent population
Outsourcing, Financial Services and Communications will account for 6 out 10 APs in the region
Financial services lead the way
Outsourcing will be the fastest growing market in the region
The growth in communications will be driven by high levels of uptake of mobile and internet services in the region
Large contact centers account for the bulk of APs in Asia Pacific
The Asia Pacific market is a myriad of diverse markets
Australia and New Zealand closely mirror the North American and Western European markets
Japanese and South Korean markets are notoriously difficult to break into
The Indian contact center market services predominantly an offshore customer base
The growth potential of the domestic Chinese contact center market is immense
The Filipino market has the region's highest concentration of offshoring

ACTIONS
A 'one size fits all' strategy will not work in the Asia Pacific region


APPENDIX
Definitions
Agent position (AP)
Contact center
Asia Pacific
Further reading
Ask the analyst


List of Tables
Table 1: Total APs in Asia Pacific segmented by country (000s), 2004-2009
Table 2: Agent positions in Asia Pacific segmented sizeband (000s), 2004-2009
Table 3: Agent positions in Asia Pacific segmented by vertical market (000s), 2004-2009
Table 4: Asia Pacific telecommunication indicators, 2004


List of Figures
Figure 1: ASIA PACIFIC agent positions as a proportion of global total APs
Figure 2: Agent positions in Asia Pacific segmented by vertical market (000s), 2004-2009

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