Selling Storage Solutions in Canada: Matching Customer Need with Integrated

Selling Storage Solutions in Canada: Matching Customer Need with Integrated Solutions

Published Date: October 2008

Published By: IDC

Page Count: 17

Order Code: R104-37339

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Description

Table of Contents

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Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Large Organizations Look to Make One Decision
Figure: Canada Firms' Preferred Approach When Purchasing Storage Solutions by Company Size
Positioning Storage Solutions Early in the Buying Cycle Is Key
Figure: Stage of Storage Hardware Buying Cycle When Canadian Firms Consider Storage Software Needs by Company Size
Figure: Stage of Storage Hardware Buying Cycle When Canadian Firms Consider Professional Services Assistance by Company Size
Designing Storage Solutions to Match Customer Preferences
Software Preferences to Include in Storage Solutions
Table: Storage Software Typically Included in Storage Solutions (%)
Services Preferences to Include in Storage Solutions
Table: Storage Services Typically Included in Storage Solutions (%)
Matching Storage Solution Messages to Customer Decision Criteria
Table: Top 5 Most Important Criteria for Selecting Storage Solution Provider by Company Size
Future Outlook
Continued Data Growth Will Drive Spending Growth on Storage Capacity
Figure: Canada Firms' Expected Data Growth in 2008 Over 2007
Figure: Canada Firms' Storage Growth by Technology Through 2008
Large Organizations Lead the Way on Storage Solution Adoption
Essential Guidance
Actions for Vendors to Consider
Actions for Users to Consider
Learn More
Related Research
Methodology
Synopsis

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