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Home > Consumer Products > Consumer Products & Retail > Cosmetics and Toiletries
Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies
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| Published Date:
December 2008
Published By:
Packaged Facts
Page Count:
220
Order Code:
R567-719
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- Chapter 1: Executive Summary
- Scope
- Methodology
- Serious Sleep Disorders Affect 40 Million Americans
- Total Sleep Industry Sales Conservatively at $20 Billion
- Total OTC Sleep Aids Market Reaches $604 Million
- Figure 1-1: Total U.S. Over-the-Counter Sleep Aids Market, 2004-2008 (in millions of dollars)
- OTC Sleep Aids Market to Reach $759 Million by 2013
- Figure 1-2: Total U.S. Over-the-Counter Sleep Aid Market, 2008-2013 (in millions of dollars)
- Natural Sleep Sales Likely Slowed 2008
- Figure 1-3: Total Natural Stress and Sleep Aids Market, 2004-2008 (in millions of dollars)
- Natural Sleep Aid Supplement Sales to Grow at a CAGR of 10%
- Figure 1-4: Natural Stress and Sleep Aids Market Forecast, 2008-2013 (in millions of dollars)
- Factors to Growth
- Prescription Sleeping Pill—Worth the Cost?
- Perceived Emotional Benefits May Suffice
- Potential for Backlash against New Wave of Prescriptions
- OTC Sleep Aids Fill an Important Niche
- OTC Sleep Aids Growth Threatened By Natural Sleep Aid Products
- Alternative Products Market a Threat or a Companion?
- Competitive Landscape
- Chattem Emerges as a Player with Unisom
- Small Companies to Watch
- Trends: Challenges and Opportunities
- Forces Are Converging on the Sleep Products Market
- Average Weeknight Sleep is Six Hours and 40 Minutes
- 30% of Americans Extremely Stressed
- Women More Likely to Be Stressed
- Table 1-1: APA’s Top Stress Symptoms, Female vs. Male, 2008 (percent)
Women Have Special Sleep Challenges
- Only 20% of Children Get Optimal Sleep
- Increasing Childhood Obesity Equals Increasing Sleep Issues
- Environmental Cause: Urbanization Clouds Rest
- Travel Impacted By Recession Fears
- Trend toward Self-Care to Enhance Sleep Aids Market
- Consumer Health Information Websites See Increasing Activity
- Complementary and Alternative Medicine Growth
- Increased Medical Costs
- Is The Medical Community Fully Aware of Sleep Issues?
- Product Trends and Innovations
- 2008 Sleep-Related New Product Introductions
- Upscale Was Top Package Tag
- Alternative Delivery Systems
- Products Work While You Sleep
- Aromatherapy Sleep Aids Often In Bath and Body Products
- Color Therapy Sleep Enhancement: Pseudo-Science or
Chakra-liscious?
- Listen Up to Sound Therapy
- Alternative Beverages for a Refreshing Sleep
- Bringing the Doctor’s Office In-home
- Products That Readjust the Body Clock
- Women-Focused Products Abound
- Kid-Friendly Products
- Products for Aging Population
- Better Sleep During Travel
- Sleep with the Environment in Mind
- Marketing and Retail Dynamics
- Marketing and Retail Trends Overview
- Despite Economy There Is Opportunity for Marketers to Engage Loyal Consumers and Innovate
- Major Marketers A Threat?
- Best Avenues for Outreach in Challenging Economy
- Direct Response TV Trends Upwards in Health and Fitness Arena
- Could Recession Be a Boon for Internet Retailing?
- CPG Growth in Search Functions
- Behavioral Targeting Perfect for Diversified Sleep Market
- Sleep Marketers and Etailers Can Make Best Use of Alternative Medias
- Company Ethics Important to Consumers
- Word-of-Mouth: Added-Value for Marketers and Consumers
- The Ultimate WOM: Celebrity
- Sleep Product Retail Distribution Overwhelmingly Diverse
- Think Non-Traditional: Specialty Outlets vs. General Market
- Chapter 2: Sleep Aids Market Introduction
- Scope
- Sleep Aid Market Categories Diverse
- Methodology
- Sleep—a Primer
- Cycles of Sleep: Stages 1, 2, 3, 4 and REM
- Sleep, a Mysterious Key To Survival
- Serious Sleep Disorders Affect 40 Million Americans
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- Insomnia
- Sleep Apnea
- Restless Legs Syndrome
- Periodic Leg Movement During Sleep
- Parasomnia
- REM Sleep Behavior Disorder
- Circadian Rhythms
- Other Sleep Issues and Consumer Touchpoints Abound
- Total Sleep Industry Sales Conservatively At $20 Billion
- Chapter 3: The OTC Sleep Aids Market In Depth
- Total OTC Sleep Aid Market Reaches $604 Million
- Figure 3-1: Total U.S. Over-the-Counter Sleep Aid Market, 2008-2013 (in millions of dollars)
- Analgesic Sleep Aids Dominate, Growth Accelerates
- Table 3-1: Total U.S. Over-the-Counter Sleep Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
- Figure 3-2: Estimated Over-the-Counter Sleep Aids Share, by Dollar Sales, 2008 (percent)
- Analgesic Sleep Aids
- Total IRI-Tracked Sales Growth Slows in 2008
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- Figure 3-3: U.S Over-the-Counter Analgesic Sleep Aid IRI-Tracked Dollar Sales, 2004-2008 (in millions of dollars)
- Table 3-2: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Dollar Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
- IRI-Tracked Unit Sales Grew 11%
- Figure 3-4: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Unit Sales, 2004-2008 (in thousands units)
- Table 3-3: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Unit Sales and Year-over-Year Percentage Change, 2004-2008 (in thousands units)
- Prices Increase Dramatically in 2008
- Figure 3-5: Average Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Price per Unit, 2004-2008(in dollars)
- Table 3-4: Average Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Price per Unit and Year-over-Year Percentage Change, 2004-2008 (in dollars)
- Tylenol PM Rules, But Advil PM Makes Grabs Share
- Table 3-5: Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)
- Figure 3-6: Estimated Over-the-Counter Analgesic Sleep Aids Brand Share, 2008 (percent)
- Non-Analgesic Sleep Aids
- Total IRI-Tracked Sales Rise Modestly in 2008
- Figure 3-7: U.S Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Dollar Sales by Category, 2004-2008 (in millions of dollars)
- IRI-Tracked Tablet Sales Higher, Liquid Sales Dry Up
- Table 3-6: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Dollar Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
- Figure 3-8: Estimated Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Share, by Dollar Sales, 2008 (percent)
- IRI-Tracked Unit Sales Grew 11%
- Figure 3-9: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Unit Sales by Category, 2004-2008 (in thousands units)
- Unit Sales Suffer Double-Digit Declines
- Table 3-7: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Unit Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in thousands units)
- Figure 3-10: Estimated Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Share, by Unit Sales, 2008 (percent)
- Prices Increase Dramatically in 2008
- Figure 3-11: Average Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Prices per Unit by Category, 2004-2008 (in dollars)
- Higher Private-Label Prices Affect Tablets
- Table 3-8: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Prices per Unit, by Category and Year-over-Year Percentage Change, 2004-2008 (in dollars)
- Private Label Dominates Mass Channels
- Table 3-9: Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)
- Figure 3-12: Estimated Over-the-Counter Non-Analgesic Sleep Aids Brand Share, 2008 (percent)
- OTC Sleep Aids Forecast
- OTC Sleep Aids Market to Reach $$759 Million by 2013
- Figure 3-13: Total U.S. Over-the-Counter Sleep aids Market, 2008-2013 (in millions of dollars)
- Factors To Growth
- Prescription Sleeping Pill—Worth the Cost?
- Perceived Emotional Benefits May Suffice
- Potential for Backlash against New Wave of Prescriptions
- Media on Top of Issues with Prescription
- OTC Sleep Aids Fill an Important Niche
- OTC Sleep Aids Growth Threatened By Natural Sleep Aids Products
- Alternative Product Markets a Threat or a Companion?
- The OTC Consumer
- Note on Simmons Market Research Bureau Data
- Sleep Issue Consumer Penetration—12% of U.S.
- Table 3-10: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, 2004-2008 (percent)
- Non-Prescription & Prescription Product Usage Penetration Low
- Consumer May Want More Than One Benefit
- Table 3-11: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Remedy Used, 2004-2008 (percent)
- Moderate Insomnia/Sleep Apnea Most Likely
- Table 3-12: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Severity, 2004-2008 (percent)
- Does this Data Contradict Other Sources?
- Demographic Characteristics of Insomnia/Sleep Disorder Sufferers
- Employed Individuals Less Likely to Have Sleep Issues
- Relationships Make for Better Sleep
- Renters More Sleep Distressed than Owners
- Table 3-13: Demographic Characteristics of Insomnia/Sleep Disorder Sufferers, 2008 (index)
Demographic Characteristics of Insomnia/Sleep Disorder Sufferers Who Use Sleep Aids
- Women, Students Pop For Prescription and Non-Prescription Usage
- Single-Person, Low Income Greater Likelihood for Sleep Aids
- Table 3-14: Demographic Characteristics of Insomnia/Sleep Disorder Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)
- Demographic Characteristics of Snoring/Sleep Apnea Sufferers
- The Stereotypes Are True: Men Snore
- Table 3-15: Demographic Characteristics of Snoring/Sleep Apnea Sufferers, 2008 (index)
- Demographic Characteristics of Snoring/Sleep Apnea Sufferers Who Use Sleep Aids
- The Dry Southwest a Hotbed of Snorers
- Higher Incomes Show Greater Likelihood to Use Product
- Table 3-16: Demographic Characteristics of Snoring/Sleep Apnea Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)
- Demographic Characteristics of Nighttime Pain Sufferers
- Headaches Are the Bane of Women
- Multiple Responsibilities and Stress May Be Driving Pain/Sleep Product Use
- Households with Children…Fewer Headaches?!
- Table 3-17: Demographic Characteristics of Adults Who Used Non-Prescription Pain Relievers/Sleep aids in Past 12 Months, 2008 (index)
- Emerging and Fragmented Product Market Means Lack of Consumer Tracking Data
- Select OTC and Prescription Sleep Aids Tracked
- Table 3-18: Non-Prescription Headache/Pain Relievers Used In Past Month, 2008
- Table 3-19: Prescription Sleep Aids Used In Last 12 Months, 2008
- Chapter 4: Natural Sleep Supplements Market Snapshot
- Overview
- Table 4-1: Description of Selected Natural Remedies
- Natural Sleep Sales Likely Slowed in 2008
- Figure 4-1: Natural Stress and Sleep Aids Market, 2004-2008 (in millions of dollars)
- Table 4-2: Total Natural Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars and all channels)
- Sales in Natural Store Channel Slow
- Figure 4-2: Stress and Sleep Aid Medicine Sales through Natural Supermarket Channel, 2004-2008 (in millions of dollars)
- Table 4-3: Natural Channel Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
- Natural Sleep and Stress Supplements Market Forecast
- Natural Sleep Sales to Grow at a CAGR of 10%Natural Sleep Sales to Grow at a CAGR of 10%
- Figure 4-3: Total Natural Stress and Sleep Aids Market Forecast, 2004-2008 (in millions of dollars)
- Factors to Growth
- Health Concerns Impact American Purchase Habits
- Table 4-4: American Consumer Level of Health-Consciousness, 2008 vs. 2004
- A Good Night’s Rest, the Next Big Trend
- …Or Sleeplessness, The Next Big Health Crisis?
- Supplement Users Especially Interested in Health
- The Natural/Organic Connection
- Sleep Supplements Face Competition from Functional Foods
- 2008 Natural and Herbal Sleep Aid Introductions
- Table 4-5: Natural and Herbal Sleep Aid Supplement Introductions, 2008
- Not Without Controversy
- The Natural Supplements Consumer
- Note on Simmons Market Research Bureau Data
- Baby Boomers Important Component of Supplement Market
- Figure 4-4: Percent of Adults Using Nutritional Supplements: By Age Bracket, 2008 (U.S. adults)
- Figure 4-5: Number of Adults Using Nutritional Supplements: By Generational Cohort, 2008 (percent of total U.S. adult users)
- Consumer Interest in Non-traditional Treatments
- More Than One in Three Consumers Use CAM
- Herbal Supplements Most Commonly Used Treatment
- Figure 4-6: Top 10 Natural/Herbal Supplements among U.S. Adults Who Use Natural Products, 2002 (percent)
- Potential for Natural Sleep aids Growth
- Chapter 5: Competitive Overview
- Competitive Landscape
- Chattem Emerges as a Player with Unisom
- Advil PM Reinvigorates Analgesic Sleep-Aids
- Small Companies to Watch
- Dream Essentials, LLC
- Dreamerz Foods
- Nature’s Way
- SoothSoft Comfort Technology
- Selected Corporate Profiles
- Avon Products Inc.
- Overview
- Performance
- Sleep Products Portfolio
- Chattem, Inc.
- Overview
- Performance
- Figure 5-1: Total Chattem, Inc. (Unisom) Sleep Aids, IRI-Tracked Sales, 2004-2008 (in millions of dollars)
- Sleep Products Portfolio
- Glaxo SmithKline
- Overview
- Performance
- Figure 5-2: Total GlaxoSmithKline Sleep Aid IRI-Tracked Sales, 2004-2008 (in millions of dollars)
- Sleep Products Portfolio
- Green Pharmaceuticals Inc.
- Overview
- Performance
- Figure 5-3: Total Green Pharmaceuticals Sleep Aids, IRI-Tracked Sales, 2004-2008 (in millions of dollars)
- Products
- HoMedics, Inc.
- Overview
- Performance
- Sleep Product Portfolio
- Johnson & Johnson
- Overview
- Performance
- Figure 5-4: Total Johnson & Johnson’s Tylenol PM Sleep Aid IRI-Tracked Sales, 2004-2008 (in millions of dollars)
- NBTY, Inc. (Nature’s Bounty)
- Overview
- Performance
- Sleep Product Portfolio
- Chapter 6: Trends: Challenges and Opportunities
- Forces Are Converging on the Sleep Products Market
- Dangers of Sleepless Nights: Short Term
- Average Weeknight Sleep is Six Hours and 40 Minutes
- Dangers of Sleepless Nights: Long Term
- Increase in Stress-related Ailments Affects Sleep
- Stress in America by the Numbers: 30% Extremely Stressed
- Economic Woes Taking Their Toll
- Economy Raising Stress Levels across Generations
- Table 6-1: APA’s Top Stressors by Generation, 2008 (percent)
- High Debt Stress Causes Sleep Trouble
- Women More Likely to Be Stressed
- Table 6-2: APA’s Top Stress Symptoms, Female vs. Male, 2008 (percent)
- The Effects of Stress on Sleep
- Smoking and Drinking Part of Negative Cycle
- Time for Sleep Awareness
- A Nation of Aging Boomers
- Better Sleep Council Survey
- Mattresses Age Too
- Changing Behavior
- Identifying the Problem
- (Non)-Risky Business
- Women Have Special Sleep Challenges
- Menopausal Sleep Issues Under-Diagnosed
- Sleep Apnea May Appear Due to Hormonal Changes
- Effects of Poor Sleep on Women’s Cardiovascular Health
- Only 20% of Children Get Optimal Sleep
- Media Overload Leads to Overloaded Kids
- How Much Sleep Is Needed?
- Table 6-3: Average Recommended Sleep Requirements
- Cut Back the Kids’ Caffeine
- Increasing Childhood Obesity Equals Increasing Sleep Issues
- Additional Health Risks: Elevated Blood Pressure
- Sticking to a Schedule
- The City Never Sleeps…And Neither Do City Kids
- Environmental Cause: Urbanization Clouds Rest
- Busy Urban Days Lead into Busy Urban Nights
- Urbanites Want to Take Back the Night
- Travel Products Impacted By Recessionary Slump in Travel
- Trend toward Self-Care to Enhance Sleep Aids Market
- Table 6-4: American Consumer Level of Health-Consciousness, 2008 vs. 2004 (percent)
- Consumer Health Information Websites See Increasing Activity
- Table 6-5: Top 10 Health Information Sites by Unique Visitors of Total U.S. Home/Work/University Locations, July 2008 vs. July 2007
- Table 6-6: Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007 (in millions)
- Consumer Interest in Complementary and Alternative Medicine
- Emerging CAM Treatments Utilize Improved Technology
- Comprehensive Surveys Find More Than One in Three Use CAM
- Figure 6-1: Complementary and Alternative Medicine Use by U.S. Adults, 2002 (percent)
- Use of CAM for Specific Conditions
- Figure 6-2: Conditions Most Commonly Treated by CAM*, 2002 (percent)
- Reasons for Using CAM
- Figure 6-3: Reasons People Use CAM, 2002 (percent)
- The Spa Spawns Cultural Imperative to Relax
- Increased Medical Costs
- Figure 6-4: Cumulative Percentage Price Index Increases for Medical Care Services, Medical Care Commodities and Annual Average of Median Weekly Earnings for All Wage and Salary Workers
- Research Is Ongoing
- Is The Medical Community Fully Aware of Sleep Issues?
- Sleep Centers: Challenge or Opportunity?
- Sleep Centers Already Offering Alternative Product
- Health Savings Accounts (HSAs) May Be a Boon
- About HSAs
- HSA Growth
- HSA Growth Leads to More Spending
- Chapter 7: Product Trends and Innovations
- 2008 Sleep-Related New Product Introductions
- Table 7-1: Selected New Product Introductions, 2008
- Upscale Was Top Package Tag
- Alternative Delivery Systems
- Maximum Benefits: Functional, Sensory, and Emotional
- Alternative Therapy Products
- Aromatherapy Has Long History in Sleep
- Aromatherapy Often In Bath and Body Products
- Color Therapy: Pseudo-Science or Chakra-liscious?
- Modern Color Therapy
- Selected Color Therapy Product
- Listen Up to Sound Therapy
- Sound Therapy in Practice
- Natural Sounds Inherently Relaxing
- The Light…It Burns!
- Next Up, Holograms?
- Food and Beverage Sleep Aids
- Alternative Beverages for a Refreshing Sleep
- A Plethora of Drink Products
- Opportunities in Food
- Medical and Hi-tech Crossover
- Bringing the Doctor’s Office In-home
- Biofeedback and Ion Machines
- Products That Readjust the Body Clock
- A Clock for the Clock
- Consumer-centric Product Innovations
- Women-Focused Products Abound
- Menopause a Cause
- Beauty and Spa Crossover
- JNJ’s Stress Relieving Skin Care
- Pillow Cases That Do More Than Just Cover
- Kid-Friendly Products
- Music to Sooth Little Ears
- Sound Oasis Sleep Bear
- Other Baby Products
- Products for Aging Population
- Travel Products Made for Sleep
- Better Sleep During Travel
- Pillows for Support
- Sound Conditioners on the Go
- Green/Natural/Organic Influenced Market
- Conscientious Consumerism Driving Force
- Sleep with the Environment in Mind
- Supplement Marketers Make Most of Green/Natural/Organic Trends
- Demand for Green Products Is There
- Buckwheat Pillows Are O.K.!
- Chapter 8: Marketing and Retail Dynamics
- Marketing and Retail Trends Overview
- Despite Economy There Is Opportunity for Marketers to Engage Loyal Consumers and Innovate
- Down Time Good Time for Positioning
- Major Marketers and Retailers A Threat?
- Just the Beginning of Rollouts From Majors
- Competition Is Complimentary
- DMA Reports Uptick in Direct Expenditure Despite Economy
- Direct Response TV Trends Upwards in Health and Fitness Arena
- Consumer Direct Marketing Concerns
- Internet Technology Changing Outreach
- Could Recession Be a Boon for Internet Retailing?
- Just Give Me the Bottom Line
- CPG Growth in Search Functions
- CPG Consumers Comfortable with Search
- Behavioral Targeting Perfect for Diversified Sleep Market
- Targeted End-User Marketing in Debate
- Outside Pressure on Potential Google and Yahoo! Search Partnership
- Sleep Marketers and Etailers Can Make Best Use of Alternative Medias
- Evolving Media Consumption Opens Up Opportunities
- Online Shoppers Still Need Wooing
- Company Ethics Important to Consumers
- Importance of Added Values
- Word-of-Mouth: Added-Value for Marketers and Consumers
- WOM a Real Business
- Proof in the Numbers
- Does WOM Need The Human Touch?
- The Ultimate WOM: Celebrity
- Sleep Holdings, Inc. on “The Rachael Ray Show”
- Homedics and Sharper Image Deal Harbinger to Increased Licensing?
- Sleep Innovation Should Open Eyes to Licensing
- Retail Issues
- Sleep Product Retail Distribution Overwhelmingly Diverse
- Think Non-Traditional: Specialty Outlets vs. General Market
- Retail Space Further Challenged By Influx of Durable Medical Equipment
- Chapter 9: Looking Ahead
- Converging Trends Mean Opportunities in Sleep & Stress Relief
- Short-Term Success Tied to Economic Trends
- Sleep Aid Customization
- Sleep Aids with Multiple and Higher Value Benefits
- Appendix: Addresses of Selected Marketers
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