Sony's Current Distribution Strategy for Bravia LCD TVs in the United States:

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Sony's Current Distribution Strategy for Bravia LCD TVs in the United States

Published Date: October 2007

Published By: Market Intelligence Center

Page Count: 17

Order Code: R760-245

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LCD TV Distribution Channels in the United States: Mass Merchandisers and 3C Chains Dominate the Market; Best Buy, Circuit City Having Largest 3C Retail Market Share; Wal-Mart Enjoying Strong Bargaining Power; Acquisition of K-mart to Strengthen Sears' Competitiveness; Appeal of Different Distribution Channels
Sony's Distribution Channels in the US: Introduction of New Models; Comprehensive LCD TV Product Range at 3C Chains; Fry's Offers the Lowest Prices for Sony Bravia LCD TVs; Value-line Models at Mass Merchandisers
MIC Perspective
Appendix
LIST OF FIGURES: Figure 1 Sony Bravia LCD TV Launch Dates in the US Market; Figure 2 Sony Bravia LCD TV Price Range; Figure 3 Sony Bravia LCD TV Product Lines in the US Market
LIST OF TABLES: Table 1 LCD TV Distribution Channel Types in the United States; Table 2 Comparison of 3C Retail Chains in the United States; Table 3 Comparison of Mass Merchandisers; Table 4 Sears Holding's Company Profile; Table 5 Comparison of US 3C Chains, Mass Merchandisers, and Department Store Channels; Table 6 Sony's Distribution Channels in the US Market; Table 7 Comparison of Sony LCD TV Prices at 3C Chains; Table 8 Comparison of Sony LCD TV Price s at Mass Merchandisers

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