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South Korea Online Overview


Published Date: October 2007
Published By: eMarketer
Page Count: 17
Order Code: R203-526
 
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Executive Summary
South Korea: Telecom Indicators, 2006 (thousands)
The Economy
Internet Access
Comparative Estimates: Internet Users in South Korea, 2006 & 2007 (millions)
Internet Users and Penetration in South Korea, 2005-2011 (millions and % of population)
Internet Access Locations Used by Internet Users in South Korea, December 2006 (% of respondents)
Internet Access Devices Used by Internet Users in South Korea, December 2006 (% of respondents)
Broadband
Top 20 OECD (1) Countries, Ranked by Broadband Metrics, 2006
Broadband Households and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of total households)
Broadband Household Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (% of households)
Broadband Households and Penetration in South Korea, by Access Technology, 2005-2011 (millions and % of total households)
Broadband Subscribers in South Korea, by Access Technology, January-July 2007 (thousands)
Internet Demographics
Internet Users in South Korea, by Gender, December 2005 & December 2006 (% of respondents)
Internet Users in South Korea, by Gender, December 2005 & December 2006 (thousands and % of respondents in each group)
Internet Users in South Korea, by Occupation, December 2005 & December 2006 (% of respondents in each group)
Internet Users in South Korea, by Education, December 2005 & December 2006 (% of respondents in each group)
Internet Users in South Korea, by Experience Online, December 2006 (% of respondents)
Internet Usage
Frequency of Internet Access among Internet Users in South Korea, December 2006 (% of respondents)
Time Spent Online per Week by Internet Users in South Korea, by Gender and Age, December 2006 (hours)
Reasons for Using the Internet in South Korea, December 2006 (% of respondents)
Worldwide Unique Visitors to Select Virtual World Web Sites, June 2006 & June 2007 (thousands and % change)
Active* Internet Users in Select Countries Worldwide Who Have Recently or Ever Visited Social Networking Web Sites, November-December 2006 (% of respondents)
Top 10 Countries Worldwide, Ranked by E-Government, June-July 2007 (100-point scale)
Select Features Available on Government Web Sites in South Korea, June-July 2007 (% of sites surveyed)
Internet Users in South Korea Who Use Online Banking, 2004-2006 (% of Internet users)
Internet Users in South Korea Who Use Blogs*, December 2005 & December 2006 (% of respondents)
Information Channels Used in South Korea, December 2006 (% of respondents)
Print Newspaper Household Penetration in South Korea, 2004 & 2006 (% of households)
E-Commerce
B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
B2C E-Commerce Sales* in South Korea, 2005-2010 (billions and % increase vs. prior year)
Annual Sales and Growth Rate of Retailers in South Korea, by Type, 2007 (billions and % increase vs. prior year)
Online Buyers in South Korea, 2004-2006 (% of Internet users)
Online Buyers in South Korea, by Gender and Age, December 2006 (% of respondents in each group)
Average Annual Amount Spent Online* per Internet User in South Korea, 2005-2010
Items Purchased Online in South Korea, December 2006 (% of online buyers)
Types of Online Content Purchased in South Korea, December 2006 (% of online content buyers)
Gross Merchandise Value* of Online Auction Sites in South Korea, 2005 & 2008 (billions)
Other Digital Channels
Mobile Phone Users in South Korea, by Gender and Age, December 2006 (% of respondents)
Wireless Data Service Revenues in South Korea, 2005 & 2006 (trillions of KRW and % increase vs. prior year)
Mobile TV Users in South Korea, 2006 & 2012 (millions)
Mobile Video Revenues in Japan, South Korea and the Asia-Pacific Region, 2010 (millions)
IPTV Revenues in South Korea, 2006 & 2012 (billions of KRW)
Automobile Telematics Revenues in South Korea, 2006 & 2013 (billions and CAGR*)
Online Advertising & Marketing
Online Advertising Spending in Select Countries in the Asia-Pacific Region, 2005-2011 (millions)
Online Advertising Spending in South Korea, 2006 & 2007 (billions of KRW and % increase vs. prior year)
Online Advertising Spending Growth in Select Countries in the Asia-Pacific Region, 2005-2011 (% increase vs. prior year)
Online and Total Advertising Spending in South Korea, 2000-2007 (millions)
Advertising Trends
Online Advertising Spending in South Korea, by Segment, 2003-2006 (billions of KRW)
Search Advertising Spending in South Korea, 2006 & 2007 (billions of KRW and % increase vs. prior year)
Mobile Marketing Spending in South Korea, 2004 & 2006 (billions of KRW)
Average Number of Daily Mobile Spam E-Mails per Person in South Korea, Second half 2005 & Second half 2006
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