Sport on the Internet: Industry Research Report

Sport on the Internet

Published Date: July 2000

Published By: Screen Digest

Page Count: 400

Order Code: R261-010

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Description

Table of Contents

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Executive Summary: Revenue streams; Sport on the Internet; Competition; Media ownership of sports clubs; Media investment in the Internet; Sports website revenue streams and forecasts; Advertising; Sponsorship; Merchandising; Sports ISPs; Syndication fees; Premium content; Online gambling; Technology; Successful sports sites
Introduction: The global Internet explosion; Benefits of a successful website; Sport on the Internet; Competition; US sports Internet data; Sports website market predications; Types of website; Sites by category of sport; Club/team/federation sites; Athlete sites; Event websites; Charts and tables; US Internet data; Internet take-up forecasts; Number of web pages in existence; Sports sites that registered during a single week in Australia; Sports sites visited in the past two weeks; Demographics for sports site users versus general sites, UK; Key facts on UK sports website users; Percentage of respondents visiting a sports website at least once per week; Sports fans relationship with their PCs; What male and female US Internet users said was their primary source for sports information in 1999; Opinions on dominant sports delivery mechanism by 2009; Will media groups own major sports clubs?; How will sports coverage increase?; What will I give audiences on my sports site?; G02net top 100 athlete websites
Sport Media and the Internet: Traditional relationships; Sports rights; Broadcasting rights; English Premiership soccer rights; Internet rights; US experience; Niche sports; Niche sports case study: Beckman TV; Types of Internet rights; Internet rights case study: Worldsport and Gaisf; Media ownership of sports clubs; European soccer club ownership; Ownership of sports clubs by Internet companies or pioneers; French broadcasters race ahead; Charts and tables; Top five sports watched on TV in Europe; Top five sports events viewed on UK TV during 1999, excluding soccer; BSkyB spend on programming; Premiership broadcasting rights packages for 2001-04; European media interests in soccer club ownership; US media companies IT spend
Revenue stream from sports websites: Attracting traffic; Stickiness; Fantasy sports case study: dreamleague.com; Encouraging site loyalty; Celebrity columnists; Breaking news; Branding and marketing; Ads-for-equity deals; Revenue streams; Advertising; Online advertising reality and forecasts; Viral marketing; Sponsorship; Online sponsorship; Sporting world cups; Technology sponsorships; Sponsors and website production; Online sponsorship case study: Gillette soccer on Sky Sports; Websites themselves becoming sponsors; Dotcom sponsorship case studies: phonefree.com and Madison Square Garden; Telescan and Sportsline; Yahoo! Sports; Merchandising; Content; Etailing case study: bostonhockey.com; US sports goods bought online; Auctions; Ticketing; Dynamic pricing; Ticketing case study: Data Factors; Merchandising and ticketing forecasts; Access services: Internet Service Providers; Content syndication; Subscription services; Pay-per-view/listen; Online gambling; Sports websites and online gambling; Building a database; Charts and tables; 1999 top 10 online UK advertisers; Top 10 online US advertisers; Online advertising revenue by region, 2003; Advertising on sports sites forecasts, global, 1999-2005; Advertising on sports sites forecasts by sport, 1999-2005; Online advertising forecasts by sport; Top five globally sponsored sports; Number of sites used by leading World Cup 98 sponsorship and advertising campaigns; Cnnsi.com example polls; Pga.com example poll; Yahoo! Sports example polls; Formula1.com example poll; Value of online sports goods 2000-04; Pros of merchandising on the Internet; Intention to purchase selected sports products among Internet users, total and by gender; Percentage of potential buyers who will use Internet to purchase sports goods; Internet usage for purchasing; Online sports ticket sales by region forecasts, 1999-2005; Online sports ticket sales by region forecasts including total ticket sales, 1999-2005; Online sports merchandising sales by region forecasts, 1999-2005; including total ticket sales, 1999-2005; Sports.com revenue earners; PPV event comparison; PPV event revenue
Website profiles by sport: Overview of each sport, with website profiles under these headings as appropriate: history/description, content, marketing, technology, strategic partnerships, revenue, advertising; Website/operator profiles:; American football; nfl.com; nfleurope.com; nflmedia.com; superbowl.com; Cleveland Browns; buythejets.com; patriots.com; Baltimore Ravens; Australian football; afl.com.au; Carlton Football Club; Realfooty; Case study: Sportsview; Baseball; majorleaguebaseball.com; totalbaseball.com; Chicago Whitesox; New York Yankees; Basketball; Nba.com; British Basketball League; Britball; Chester Jets; College/amateur sports; ihigh.com; totalcollegesports.com; ncaasoccer.net; finalfour.net; ncaavolleyball.net; scorecardusa.com; fansonly.com; Sportsview Online; wvspn.com; Cricket; Cricinfo; Baggy Green; Lord's; Fishing; fishandfly.co.uk; worldwaters.com; outdoornet.com; Golf; golf.com; Golfonline; Golf Today; opengolf.com; pga.com; pgatour.com; masters.org; Golfserve; thegolfer.com; Sponsorship case study: Kesmai Gamestorm-Jack Nicklaus Online Golf; Icehockey; nhl.com; swehockey.se; Motor sports; ITV-F1.com; Atlas F1; Formula1.com; F1 Today; Total F1; Johnny Herbert Official Website; Ferrari; Australian Grand Pix Website; Nascar Racing: Nascar Online, Sterling Martin; Indy Racing League: Net Race Live; CART: cart.com; Sponsorship case studies: Fosters, Tag Heuer; Olympic Games; nbcolympics.com; olympics.org/.com; olympic.org; thegames.seven.com.au; usteams.net; Rugby Union and Rugby League; ITV-rugby.co.uk; Rugby 365; saracens.com; scrum.com; sharks.com; Snow sports; Complete Skier; Skinet; Sno-info; onthesnow.com; International Ski Federation; bobsleigh.com; luge.com; expn.com; Sponsorship case study: Ford Motor Company; Soccer; AC Milan; Arsenal; Bayern Munich; Bundesliga; Chelsea FC; eurofootball.com; FIFA Online; Football 365; football.co.uk; FootballNews; Barcelona; Brazil National Team Site; Gillingham FC; Glasgow Rangers FC; Juventus; Manchester United; mlsnet.com; Olympiakos; planetfootball.com; Real Madrid; Tottenham Hotspur; Soccernet; teamtalk.com; World Soccer Pages; wsx.com; Tennis; wimbledon.org; Davis Cup; ATP tour; Rolandgarros.org; tennis.com; tennisstation.com; Watersports; Yachting:; Louis Vuitton Cup; americascup.org; whitbread.org; btchallenge.com; Yachting Net; Surfing (Quokka Sports); e-raft.com; Other sports; Athletics: onrunning.com; Boxing: houseofboxing.com; Chess: Internet Chess Club; Darts: Planetdarts; Fitness: Pupule Sports; Gynmastics: BAGA; Sumo wrestling: wnn.or.jp; Wrestling: wwf.com; General sports sit

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