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Sports Site Marketing: A Whole New Ball Game


Published Date: July 2007
Published By: eMarketer
Page Count: 19
Order Code: R203-499
 
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Executive Summary
US Online Advertising Revenues at Sports Sites*, 2006-2011 (millions and % change)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Sports Site Marketing
Online Sports Marketing
Online Advertising
US Online Advertising Revenues at Sports Sites*, 2006-2011 (millions and % change)
US Advertising Revenues on Sports Media*, 2006-2011 (millions)
US Online Advertising Revenues at Sports Sites* As a Percent of Total Advertising Revenues on Sports Media**, 2006-2011
US Advertising Professionals' Opinions Regarding the Best Subject Matter for an Ad-Supported Web Site, January 2007 (% of respondents)
Sports Video Online
Types of Content that US Consumers Say They Are "Likely" to Stream, January 2007 (% of respondents)
Types of Online Video Watched by US Adult Internet Users, 2006 (% of total)
Types of Online Video Viewed by US Online Video Viewers, by Age, November 2006 (% of respondents)
Sports Blogs and Social Networks
Sponsor Sites
The Top Sports Sites
US
Top 10 Sports Web Sites among US Internet Users, Ranked by Unique Visitors, August & September 2006 (thousands and % increase/decrease vs. prior month)
Top 10 Online Video Properties among US Internet Users, Ranked by Unique Streamers, August 2006 (thousands and % reach)
Worldwide
Select Sports Web Sites Worldwide with at Least One Million Unique Monthly Visitors, April 2006-March 2007
Top 10 Countries Worldwide, Ranked by Unique Visitors to NBA.com, April 2007 (thousands and % of total)
Top 10 Countries Worldwide for Official FIFA World Cup Web Site Usage, Ranked by Daily Page Views per Unique Visitor, June 9-July 9, 2006 (average)
Top Local-Language Sections of FifaWorldCup.Yahoo.com Worldwide, April 2006 (thousands of unique visitors and % of total)
Top 12 Football Club Web Sites Worldwide, Ranked by Unique Visitors, March 2007 (thousands and % of users from home vs. non-home country)
The Audience for Online Sports
Types of Online Video Watched by US Online Video Viewers, by Gender and Age, February-March 2006 (% of respondents)
Types of Online Video Watched by US Online Video Viewers, by Gender, 2006 (% of respondents in each group)
Demographic Profile of US Internet Users Who Visit Sports Web Sites, December 2006 (thousands of unique visitors and % of total audience)
Marketing Sports Events Online
Average Network TV Advertising Rates for a 30-Second Advertisement for US Major Sporting Events, 2006 (thousands)
Super Bowl
Super Bowl Advertising Rates and Total Advertising Revenues, 1986-2006
Average Number of Super Bowl Viewers, 2000-2007 (millions)
NCAA March Madness
US Postseason TV Advertising Revenues, by Sport, 2006 (millions)
FIFA World Cup
Top 10 Sports and Gambling Web Sites in the UK during the First Week of the 2006 FIFA World Cup, June 5-11, 2006 (thousands of unique visitors and minutes per user)
Olympic Games
Sports Video Games and Fantasy Sports
Sports Gaming
Top 10 Video and Computer Games among US Males and Females Ages 17-25, 2007 (% of respondents)
Top 10 Video Games among US Males and Females Ages 16-25, Q2 2006 (% of respondents)
Fantasy Sports
Market Share of US Online Fantasy Sports Services, 2006
Sports on the Go
Leading Ad-Supported Mobile Internet Sites among US Business Mobile Subscribers, November 2006 (% reach)
Leading Mobile TV Channels, Ranked by Audience Share, 2006 (% of total)
Leading Mobile Phone Internet Activities among US Mobile Phone Internet Subscribers, October-November 2006 (% of respondents)
Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in Western Europe, Q3 2006 (% of respondents)
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