Stoats Porridge Bars case study: fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand

Published Date: June 2009 Published By: Datamonitor Page Count: 264 Order Code: R313-51645 $295.00   Online Download $737.50   Global Site License   Questions About This Report E-mail a Colleague Printable Page Fax Your Order Description Table of Contents Search Inside this Report Similar Products DATAMONITOR VIEW CATALYST SUMMARY ANALYSIS Introduction Stoats' focus on healthy convenience aligns it well with prevailing consumer trends Porridge scores well on the Glycemic index potentially boosting sales further Stoats porridge offers natural and organic ingredients used in a simple recipe Stoats has a compelling brand story that appeals to media outlets and consumers The company's name is taken from Scottish vernacular further adding to its authenticity narrative Stoats has intelligently used PR events to garner publicity and consumer awareness Stoats has recently moved into manufacturing retail-friendly, convenience products The UK cereal bar market is attractive in value but poses several commercial obstacles The UK cereal bar market is dominated by two large agents The popularity of private label cereal bars is a problem for all branded producers Selling Stoats convenience format porridge bars in Scottish golf clubs is an ideal approach Conclusions APPENDIX Case study series Methodology Secondary sources Further reading Ask the analyst Datamonitor consulting Disclaimer List of Tables Table 1: Cereal bar market value (US$ m), 2003-2008, UK Table 2: Cereal bar market share (% value), 2003-2008, UK List of Figures Figure 1: The Stoats porridge business targets numerous outdoor events and festivals Similar Products • Worldwide and U.S. Internet Ad Spend Report, 3Q09: Decline Slows, Recovery May Have Begun Published Nov 2009 by IDC • Snapshots Denmark Advertising 2009 Published Nov 2009 by Snapdata International Group • IDC Sales Leadership Board Meeting Notes: October 14 and 15, 2009 Published Nov 2009 by IDC • Board Meeting Minutes: October 2009 Marketing Operations Leadership Board Published Nov 2009 by IDC • Sales Promotion Services Published Nov 2009 by First Research, Inc. • Mobile Social Networks: Marketing by Location Shows Potential Published Nov 2009 by eMarketer • Three Bundled Reports 1: Dextrins: Food & Industrial 2: CWS (cold water swelling) / Spray Cooked starches 3: Physically Modified Starches each with Applications, Products and Markets Published Nov 2009 by S. K. Patil and Associates • Physically Modified Starches Applications, Products and Markets Published Nov 2009 by S. K. Patil and Associates • Dextrins Food & Industrial applications, Products & Markets Published Nov 2009 by S. K. Patil and Associates • The Affluent Consumer Market in the U.S. Published Nov 2009 by Packaged Facts