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Home  > Computers and Information Technology  >  Software  >  CRM & Customer Service

Surviving The Optimization Evolution (Strategy Focus)


Published Date: March 2007
Published By: Datamonitor
Page Count: 10
Order Code: R313-21318
 
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DATAMONITOR VIEW
CATALYST
SUMMARY
METHODOLOGY
ANALYSIS
Best-of-breed and suites are locked in a pointless battle that benefits no one
Consolidation is cooling down
Partnerships are more important than ever
Integration and interoperability are what customers care about
Professional services remain the un-tapped growth market in optimization
Professional services hold the key to broader market education and validation
Access to global organizations will drive growth in previously difficult to enter markets
Refocusing on customers will lead to stronger product and higher growth
Adopters generally follow a development curve in optimization deployments
Size and complexity of CC operations plays a central role in their adoption of optimization solutions
ACTIONS
Educate the market, partner well and sell customer-focused tools for success
APPENDIX
Further reading
Ask the analyst


List of Figures


Figure 1: Top 3 technology investment priorities over the next 12 months
Figure 2: The contact center optimization adoption path

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