TV 2.0: Industry Research Report

TV 2.0

Published Date: February 2007

Published By: IDATE

Page Count: 170

Order Code: R221-164

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Description

Table of Contents

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1. The shift to TV 2.0…: 1.1. What is a TV service, really?; 1.2. Online behaviour: current trends; 1.3. What does Egocasting mean?; 1.4. A selection of emblematic TV 2.0 initiatives
2. Are viewers ready for TV 2.0?: 2.1. Media consumption structure; 2.2. A new way of watching television; 2.3. The Internet, still not entirely an entertainment medium…; 2.4. Willingness to pay for media services
3. What tools and technologies for TV 2.0?: 3.1. Online TV/video viewing technologies and software; 3.2. Advances in digital home networks; 3.3. Internet offers for watching TV or video when on the move
4. A diverse online video offer… with little appeal: 4.1. What type of content?; 4.2. Which services?
5. Redeployment and new approaches to advertising: 5.1. What are the options for advertisers?; 5.2. Trade-offs generally favouring Internet…; 5.3. The Internet: an increasingly efficient medium?
6. Increased availability and appeal of programmes and services on the Web?: 6.1. Changes to copyright and regulations governing the use of video content; 6.2. Progress made in DRM; 6.3. The need to change media chronology; 6.4. European Directive on audiovisual media
7. Player strategies: choosing the right business model: 7.1. Top Internet brands; 7.2. TV's traditional players; 7.3. Studios and production companies; 7.4. Video distribution platforms (streaming or downloading); 7.5. Telecoms operators and access providers; 7.6. The Press; 7.7. How will the market be organised as a whole?
8. Conclusions: How can TV fit in to this new environment?: 8.1. Review of some key trends; 8.2. What are the conditions for the emergence of TV 2.0?; 8.3. TV 2.0 development scenario; 8.4. Conclusions

List of tables

Table 1: P2P Reach

Table 2: Structure of media consumption in the United States, 2000-2006

Table 3: European use of new media

Table 4: Broadband Penetration in European Countries

Table 5: Penetration of P2P based on age

Table 6: Type of content downloaded via P2P

Table 7: Internet Usage - Watching TV and Listening to Music

Table 8: United States - May 2006 - Top 10 most visited video sites

Table 9: United States, Top 10 TV destinations on the Web

Table 10: United States, Top 5 destinations for downloading video and music from the Web

Table 11: "Cost" of the rising use of Internet by young people in Europe, in 2006

Table 12: Rise in revenues generated by the sale of content online in Western Europe between 2004 and 2009

Table 13: Leading Media Players

Table 14: Streaming Media Players - Unique Users (000) 2003-2006

Table 15: Video formats supported by the main Media Players

Table 16: Main multi-network file-sharing applications

Table 17: Main video RSS players

Table 18: Main consumer PVR software for the PC

Table 19: Digital home: main development models in the short-to-medium term

Table 20: Structure of offering, as listed by the Imvite guide (August 2006)

Table 21: Examples of vlog directories

Table 22: Examples of WebTV directories

Table 23: Review of a selection of video-sharing sites

Table 24: Comparison of the main movie-download services in the United States

Table 25: Main VOD offers on the Internet in France - June 2006

Table 26: Main VOD services on the Internet in Germany, the UK, Italy and Spain

Table 27: Comparative advertising advantages of different media

Table 28: Changes in worldwide ad-spend on the major media between 2004 and 2008

Table 29: Growth of advertising expenditure in Europe, 2005 to 2006

Table 30: Situation on the processes of transposition of European Directive 2001/29/EC in the 25 Member States

Table 31: Main suppliers of DRM systems

Table 32: Some initiatives in online audiovisual programming in the United States

Table 33: Some audiovisual programming initiatives on the Internet in the United States and Europe

Table 34: The predominant business models for financing online video content and services, by types of players

Table 35: Main strengths and weaknesses of the different types of players in the provision of video content and services online

Table 36: Legal texts on "Net Neutrality" currently under discussion in the United States

List of figures

Figure 1: Expansion of the blogosphere since 2003

Figure 2: From mass media to personal media

Figure 3: Characteristics of European media consumption during the day

Figure 4: French households' interest in VOD and SVOD

Figure 5: Shift in PVR user base in the United States

Figure 6: Types of real-time programmes watched in American households with a DVR, in 2004

Figure 7: Time spent by Europeans on Internet per week

Figure 8: French teenagers' Internet usage in 2006

Figure 9: Internet usages

Figure 10: Internet activities of Europeans in 2005

Figure 11: Posting of content on the Internet in France

Figure 12: Mix of P2P traffic volume by content category

Figure 13: Geographical origin of illegal downloads of TV programmes

Figure 14: American Internet users' awareness and usage of online video

Figure 15: Types of videos watched online in Europe

Figure 16: Types of videos watched online in the USA

Figure 17: "Cost" of the rising use of Internet in the United States, January 2006

Figure 18: United States - Quarterly spending on online content by category

Figure 19: United States - Annual spending on purchasing videos online

Figure 20: Europe - Propensity to pay, by content category available online

Figure 21: IP protocol usage between 1993 and 2006

Figure 22: The eDonkey Network traffic breakdown by format

Figure 23: FireAnt, video RSS aggregator specialising in vlogging

Figure 24: Freewire, streaming software using multicast

Figure 25: Veoh networks Internet TV approach

Figure 26: Dave.TV network cross-platform ecosystem

Figure 27: OMN's EPG

Figure 28: I'M's programme library

Figure 29: Rise in annual media server sales to 2010

Figure 30: How a DMA can be used in the home

Figure 31: Rate of French households' transition to the digital home

Figure 32: Penetration of digital media players with a hard drive in US households

Figure 33: United States: interest in new audiovisual equipment

Figure 34: The PMP from Aigo - MP-335 model

Figure 35: The Toshiba Gigabeat S portable Media Centre

Figure 36: United States: Penetration of the iPod by age group

Figure 37: How place-shifting works?

Figure 38: Home page of the Tioti.com portal

Figure 39: Home page of the PodShow video network

Figure 40: Illustration of Brand Entertainment strategy

Figure 41: Illustration of Media Hub strategy

Figure 42: Share of different media in worldwide advertising expenditure in 2005 and 2008

Figure 43: Changes in online advertising investment in the United States between 2002 and 2009

Figure 44: Comparative share of the main online advertising markets in 2005 United States, Europe and Japan

Figure 45: Changes in advertising expenditure in the United States, by media (for 2005)

Figure 46: Changes in online video advertising expenditure in the United States, between 2000 and 2009

Figure 47: Web users' interest in video content, by type of content

Figure 48: Awareness of DRM technologies in Europe

Figure 49: Consumers' acceptance of restrictions on usage

Figure 50: Changes in media chronology

Figure 51: Changing relationships between players in the media industry, between 2000/2001 and 2005/2006

Figure 52: Business positioning of the main players in the online video market

Figure 53: France, changes in time spent in front of the TV set when the home has a broadband connection

Figure 54: France, average weekly "screen-time" (in hours)

Figure 55: France, average weekly "screen-time", by age group

Figure 56: Projected cost to stream and store video content 2005-2015

Figure 57: Changes in the TV and Internet advertising market in the United States between 2001 and 2007

Figure 58: Scenario for TV 2.0: Structure of media consumption in 2015

Figure 59: Scenario for TV 2.0: Different media usages in 2015

Figure 60: Average TV ratings in 2015

Figure 61: Scenario for TV 2.0: Penetration of digital technologies in 2015

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