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Technological enablers for managing broadcasting content (Technology Focus)

Published Date: September 2007

Published By: Datamonitor

Page Count: 12

Order Code: R313-26238

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DATAMONITOR VIEW: CATALYST; SUMMARY; ANALYSIS; Major advantages exist for non-linear workflows in broadcast production architectures; Traditional production architectures limit the effectiveness of content transportation; Primarily server-based systems can create production silos and unnecessary asset duplication; Reducing inefficiencies through centralized architecture solutions
Challenges with the transition towards HD content: bit rates and encoders: Integrating HD and SD into the same workflows; Effective MAM is essential for handling content within production workflows; Ingesting video for HD and multi-channel distribution: the trouble with formats; MAM is a key toolkit to enhance operational efficiencies; Establishing an effective MAM system through careful analysis and planning; Open standards, particularly MXF, represent a significant opportunity to boost productivity; Aligning business IT and broadcast engineering for competitive advantage; Building a core integrated infrastructure for IT and business alignment; Utilizing SOA to bridge the gap between business and IT goals; ACTIONS; Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Figures: Figure 1: Basic overview of centralized storage-based production and workflows; Figure 2: HD video input standards; Figure 3: The alignment gap between business goals and IT infrastructure

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