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Technologies transforming the digital TV sector, 2006 - 2012 (Technology Focus)


Published Date: July 2007
Published By: Datamonitor
Page Count: 13
Order Code: R313-23932
 
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DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
HD services on the rise in both Western Europe and the US
HD becomes an essential service for differentiation in a competitive market
Moving towards MPEG-4 advanced video compression for HD to boost efficiency
MPEG-4 to reduce barriers to entry into the IPTV and HD markets
HD in the US is set for significant growth
DirecTV begins to have strong push for HD content
HD begins to make notable traction in Western Europe
Free-to-air service provision of HD begins to illustrate potential in France
Difficulties remain for FTA HD services in the United Kingdom
PVRs continue its strong uptake across the US and Western Europe
Putting consumers in control through PVR
Lease versus purchase models for PVRs
PVR adoption in full swing in the US
TiVo announces Amazon and mobile partnerships to reduce churn
PVR's are set for steady growth in Western Europe
BSkyB set to continue to have largest PVR service footprint in Western Europe
User experience and personalization expected to prove as a key service differentiator
Unified brand experience through consistency in the user experience
Service personalization will prove particularly attractive to boost differentiation
Competitive advantage through efficient digital workflows and service orientation
Broadcasters digitize workflows to enhance content management efficiencies
Cable operators aim to generate system value through efficient OSS/BSS
Creating value through effective customer assurance systems
Service orientation to help reduce operational expenditure
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: High definition households in the US, 2006 - 2012
Figure 2: HD households in Western Europe with CAGR, 2012
Figure 3: US PVR households, 2006 - 2012
Figure 4: PVR households in Western Europe with CAGR, 2012

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