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Home  > Communications  >  Telecommunications  >  General Telecom

Telco retail channel strategies

Published Date: January 2008
Published By: Ovum Plc
Page Count: 8
Order Code: R464-714
 
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Key messages
Retail channel strategies
Market overview
Increasing retail presence
High initial investment but long-term savings
Popularity of call centres as a direct channel declining
Strategies for Web channels
Web channels in need of development
Opportunity for reducing costs and promoting offers
Keep it simple
Web channels should be controlled in-house
Indirect retail channels
Third-party channels should not be ignored
Table of figures
Table 1 Examples of telecoms operators increasing their direct retail channels
Table 2 Examples of telco indirect retail strategies

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