The TransPromo Revolution: The Time Is Now!

Published Date: August 2007

Published By: InfoTrends/CAP Ventures

Page Count: 50

Order Code: R290-357

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Table of Contents

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Introduction
Methodology
TransPromo: Defining the Market: The TransPromo Revolution
TransPromo: A Growth Market: Key TransPromo Drivers; Reaching Customers; Advances in Technology; Software: A Critical Enabler; Linking into Multi-Channel Marketing Campaign Management; Continuing the Dialogue; The USPS Makes TransPromo Cost-Effective; Changing Market Conditions; Partnering with the CMO
Justifying TransPromo in the Marketing Mix: The Marketer’s Perspective: TransPromo: More than Statements; The Advantages of Transaction Documents as a Marketing Platform; Leveraging TransPromo for Incremental Revenue; TransPromo: The Extended Definition; Synergy Abounds; TransPromo is Efficient
The TransPromo Challenge: Marketing Metrics; TransPromo Makes for Strange Bedfellows; Opportunities Abound
Critical Success Factors
Summary: Case Histories; Art Plus Technology: Doing TransPromo Right; The Selling Process; Avoiding the Cross-Sell Cross-Fire; The Future of TransPromo; A Case in Point; DME Extends Direct Marketing Skills to TransPromo; First Data: The Opportunities Are Limitless; The Sales Process; TransPromo Implementation; Retail Buys In; Selling Real Estate; TransPromo: Not New, but Different; Reallocation of Marketing Spend; The Shift to Electronic Delivery; Integrating the Web; Words of Wisdom; Mortgage Firm Shows Interest in TransPromo; Oniya Shapira Wins Cal TransPromo Business; Before and After; The Sales Process; Prinova: Taking Healthy Care of Customers; TransPromo Misconceptions; Selling TransPromo; The Organizational Challenge; Selling Ad Space on Statements; The Humana Story