Travel 2.0 US Report: Industry Research Report

Travel 2.0 US Report

Published Date: September 2008

Published By: Prophis Research and Consulting, Inc.

Page Count: 39

Order Code: R717-10

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Description

Table of Contents

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i. Travel 2.0 Report Introduction
1. Travel 2.0 Website Brand Awareness and Usage
2. Travel-related Behavior: 2.1 Personal Travel Activities; 2.2 Personal Travel Information Seeking and Booking; 2.3 Spend on Personal Travel
3. Meta-Search Use and Online Travel Booking
4. Personal Travel Decision Making Influencers
5. What is Important in a Travel 2.0 Site: 5.1 Traveler-generated Content; 5.2 Professional-generated Content; 5.3 Access and Social Network Integration; 5.4 Tools
6. Web 2.0 Behavior and Social Networking among Online Travelers
7. Demographic Profiles
8. Travel 2.0 Site Evaluations
9. Key Learnings
List Of Figures: Figure 1: Brand awareness of 10 selected ""travel 2.0"" sites; Figure 2: Usage of selected “travel 2.0” sites in the past 12 months.; Figure 3: Selected travel behaviors of online adults in past 12 months; Figure 4: Travel information seeking and booking behaviors of online adults in the past 12 months.; Figure 5: Spend on personal travel online by online adults in the past 12 months; Figure 6: Travel information seeking through use of selected meta-search services in past 12 months; Figure 7: Travel booking on the Internet by selected suppliers in the past 12 months; Figure 8: Importance of various sources for helping make personal travel decisions; Figure 9: Importance of various selected sources in personal travel decision-making; Figure 10: Importance for various functions, capabilities, and content in a ""travel 2.0"" site; Figure 11: Importance of traveler generated content in a ""travel 2.0"" website; Figure 12: Importance of professional generated content in a ""travel 2.0"" website; Figure 13: Importance of accessing ""travel 2.0"" website content from cell and social networks; Figure 14: Importance of selected tools found on the ""travel 2.0"" websites; Figure 15: Web 2.0 usage by online traveler categories in the past three months; Figure 16: Use of selected social networks in the past three months by online traveler category; Figure 17: Age group by travel 2.0, non-travel 2.0 travelers, and overall US online adults; Figure 18: Household size by travel 2.0, non-travel 2.0 travelers, and overall US online adults; Figure 19: Household income by travel 2.0, non-travel 2.0 travelers, and overall US online adults; Figure 20: Formal education levels by travel 2.0, non-travel 2.0 travelers, and overall US online adults; Figure 21: Employment status by travel 2.0, non-travel 2.0 travelers, and overall US online adults; Figure 22: Travel 2.0 category norms for site overall impression, reliability, amount and quality of content, clarity, professionalism, organization, look/feel, credibility, and relevance.; Figure 23: Site specific ratings for Gusto; Figure 24: Site specific ratings for HotelChatter; Figure 25: Site specific ratings for IgoUgo; Figure 26: Site specific ratings for RealTravel; Figure 27: Site specific ratings for TripAdvisor; Figure 28: Site specific ratings for TravelBuddy; Figure 29: Site specific ratings for Travelpod; Figure 30: Site specific ratings for TripWolf; Figure 31: Site specific ratings for WAYN; Figure 32: Site specific ratings for Wikitravel