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Home > Consumer Products > Consumer Products & Retail > Travel and Leisure
Travel 2.0 US Report
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- i. Travel 2.0 Report Introduction
- 1. Travel 2.0 Website Brand Awareness and Usage
- 2. Travel-related Behavior
- 2.1 Personal Travel Activities
- 2.2 Personal Travel Information Seeking and Booking
- 2.3 Spend on Personal Travel
- 3. Meta-Search Use and Online Travel Booking
- 4. Personal Travel Decision Making Influencers
- 5. What is Important in a Travel 2.0 Site
- 5.1 Traveler-generated Content
- 5.2 Professional-generated Content
- 5.3 Access and Social Network Integration
- 5.4 Tools
- 6. Web 2.0 Behavior and Social Networking among Online Travelers
- 7. Demographic Profiles
- 8. Travel 2.0 Site Evaluations
- 9. Key Learnings
- List Of Figures
- Figure 1: Brand awareness of 10 selected ""travel 2.0"" sites
- Figure 2: Usage of selected “travel 2.0” sites in the past 12 months.
- Figure 3: Selected travel behaviors of online adults in past 12 months
- Figure 4: Travel information seeking and booking behaviors of online adults in the past 12 months.
- Figure 5: Spend on personal travel online by online adults in the past 12 months
- Figure 6: Travel information seeking through use of selected meta-search services in past 12 months
- Figure 7: Travel booking on the Internet by selected suppliers in the past 12 months
- Figure 8: Importance of various sources for helping make personal travel decisions
- Figure 9: Importance of various selected sources in personal travel decision-making
- Figure 10: Importance for various functions, capabilities, and content in a ""travel 2.0"" site
- Figure 11: Importance of traveler generated content in a ""travel 2.0"" website
- Figure 12: Importance of professional generated content in a ""travel 2.0"" website
- Figure 13: Importance of accessing ""travel 2.0"" website content from cell and social networks
- Figure 14: Importance of selected tools found on the ""travel 2.0"" websites
- Figure 15: Web 2.0 usage by online traveler categories in the past three months
- Figure 16: Use of selected social networks in the past three months by online traveler category
- Figure 17: Age group by travel 2.0, non-travel 2.0 travelers, and overall US online adults
- Figure 18: Household size by travel 2.0, non-travel 2.0 travelers, and overall US online adults
- Figure 19: Household income by travel 2.0, non-travel 2.0 travelers, and overall US online adults
- Figure 20: Formal education levels by travel 2.0, non-travel 2.0 travelers, and overall US online adults
- Figure 21: Employment status by travel 2.0, non-travel 2.0 travelers, and overall US online adults
- Figure 22: Travel 2.0 category norms for site overall impression, reliability, amount and quality of content, clarity, professionalism, organization, look/feel, credibility, and relevance.
- Figure 23: Site specific ratings for Gusto
- Figure 24: Site specific ratings for HotelChatter
- Figure 25: Site specific ratings for IgoUgo
- Figure 26: Site specific ratings for RealTravel
- Figure 27: Site specific ratings for TripAdvisor
- Figure 28: Site specific ratings for TravelBuddy
- Figure 29: Site specific ratings for Travelpod
- Figure 30: Site specific ratings for TripWolf
- Figure 31: Site specific ratings for WAYN
- Figure 32: Site specific ratings for Wikitravel
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