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Home > Computers and Information Technology > Media & Internet > Cable/Television & Broadcasting
2008 Trends to Watch: Media and Broadcasting
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| Published Date:
February 2008
Published By:
Datamonitor
Page Count:
11
Order Code:
R313-30286
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- ANALYSIS
- Shifting TV consumption habits drive online broadcast distribution
- Broadband adoption necessitates effective online business models
- Consumers are continuing to spend less time on traditional entertainment channels
- Online non-traditional distribution points will proliferate in 2008
- Time-shifted viewing habits continue to revolutionize the sector and threaten traditional business models
- Revenue diversification is crucial for the broadcast sector to secure growth
- Digital TV adoption, particularly IPTV and cable services, will grow in both the US and Western Europe
- Broadcast revenue is expected to grow if market players can diversify revenue sources
- Traditional advertising is challenged as the largest revenue generator for the broadcast sector
- Diversified revenue streams are essential secure positive growth
- Multi-platform distribution and digital ad insertion will be key strategies for 2008
- Multi-platform distribution creates opportunities for broadcasters and technology providers
- Digital program insertion is expected to become lucrative option with the switch to H.264
- ACTIONS
- Impact on players in the broadcast sector
- Recommendations for those selling into the broadcast sector
- APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Global absolute broadband Internet subscriber growth, 2005-2010
- List of Figures
- Figure 1: Time spent per day using different communications services, 2002 - 2006
- Figure 2: Global television revenue, 2002- 2010
- Figure 3: Regional revenue sources for the broadcast sector, 2007
- Figure 4: Basic digital program interface content value chain
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