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Home  > Communications  >  Public Switching  >  Broadband

Triple play and service bundling: strategies in the European market

Published Date: June 2007
Published By: Ovum Plc
Page Count: 39
Order Code: R464-555
 
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Table of figures
Figure 1 Broadband is the hub around which service bundling revolves
Figure 2 Fixed line services are a household sell; mobile is an individual sell
Figure 3 The effects of corporate strategy on bundle marketing
Figure 4 Corporate goals and bundle marketing strategy
Figure 5 Pros and cons: incumbent telco entering the TV market
Figure 6 Overall bundle marketing strategy for incumbent telcos
Figure 7 Pros and cons: non-incumbent ISP entering the TV and home telephony markets
Figure 8 Overall bundle marketing strategy for non-incumbent ISPs
Figure 9 Pros and cons: mobile operator entering the broadband market
Figure 10 Pros and cons: mobile operator entering the home TV market
Figure 11 Overall bundle marketing strategy for mobile operators
Figure 12 Pros and cons: pay-TV provider entering the broadband and home telephony market
Figure 13 Pros and cons: cable operator entering the mobile market
Figure 14 Overall bundle marketing strategy for TV service providers
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