|
|
Home > Consumer Products > Consumer Products & Retail > Electronics
The Truth About Women and Consumer Electronics
|
|
GENDER
AGE
RACE
ETHNICITY
INTERNET CONNECTION
CE OWNERSHIP
USAGE: TV (ANY TYPE)
USAGE: HIGH-DEFINITION TV
USAGE: DIGITAL VIDEO RECORDER, SUCH AS TIVO
USAGE: DVD PLAYER (ANY TYPE)
USAGE: DIGITAL CAMERA
USAGE: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR
USAGE: PORTABLE MP3 / DIGITAL AUDIO PLAYER
USAGE: PORTABLE DIGITAL MEDIA PLAYER
USAGE: DESKTOP COMPUTER
USAGE: NOTEBOOK OR LAPTOP COMPUTER
USAGE: VIDEO GAME CONSOLE
USAGE: PORTABLE GAME DEVICE
USAGE: IN-DASH CD PLAYER
USAGE: CAR VIDEO ENTERTAINMENT SYSTEM
USAGE: IN-DASH NAVIGATION / GPS SYSTEM
USAGE: PORTABLE OR HAND-HELD GPS DEVICE
USAGE: XM OR SIRIUS SATELLITE RADIO
USAGE: CELLULAR PHONE
PURCHASE INITIATION: TV (ANY TYPE).
PURCHASE INITIATION: HIGH-DEFINITION TV.
PURCHASE INITIATION: DIGITAL VIDEO RECORDER.
PURCHASE INITIATION: DVD PLAYER (ANY TYPE).
PURCHASE INITIATION: DIGITAL CAMERA.
PURCHASE INITIATION: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR.
PURCHASE INITIATION: PORTABLE MP3 / DIGITAL AUDIO PLAYER.
PURCHASE INITIATION: PORTABLE DIGITAL MEDIA PLAYER.
PURCHASE INITIATION: DESKTOP COMPUTER.
PURCHASE INITIATION: NOTEBOOK OR LAPTOP COMPUTER.
PURCHASE INITIATION: VIDEO GAME CONSOLE.
PURCHASE INITIATION: PORTABLE GAME DEVICE.
PURCHASE INITIATION: IN-DASH CD PLAYER.
PURCHASE INITIATION: CAR VIDEO ENTERTAINMENT SYSTEM.
PURCHASE INITIATION: IN-DASH NAVIGATION / GPS SYSTEM.
PURCHASE INITIATION: PORTABLE OR HAND-HELD GPS DEVICE.
PURCHASE INITIATION: XM OR SIRIUS SATELLITE RADIO.
PURCHASE INITIATION: CELLULAR PHONE.
PURCHASER: TV (ANY TYPE).
PURCHASER: HIGH-DEFINITION TV.
PURCHASER: DIGITAL VIDEO RECORDER.
PURCHASER: DVD PLAYER (ANY TYPE).
PURCHASER: DIGITAL CAMERA.
PURCHASER: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR.
PURCHASER: PORTABLE MP3 / DIGITAL AUDIO PLAYER.
PURCHASER: PORTABLE DIGITAL MEDIA PLAYER.
PURCHASER: DESKTOP COMPUTER.
PURCHASER: NOTEBOOK OR LAPTOP COMPUTER.
PURCHASER: VIDEO GAME CONSOLE.
PURCHASER: PORTABLE GAME DEVICE.
PURCHASER: IN-DASH CD PLAYER.
PURCHASER: CAR VIDEO ENTERTAINMENT SYSTEM.
PURCHASER: IN-DASH NAVIGATION / GPS SYSTEM.
PURCHASER: PORTABLE OR HAND-HELD GPS DEVICE.
PURCHASER: XM OR SIRIUS SATELLITE RADIO.
PURCHASER: CELLULAR PHONE.
PERSONAL OWNERSHIP: TV (ANY TYPE)
PERSONAL OWNERSHIP: HIGH-DEFINITION TV
PERSONAL OWNERSHIP: DIGITAL VIDEO RECORDER, SUCH AS TIVO
PERSONAL OWNERSHIP: DVD PLAYER (ANY TYPE)
PERSONAL OWNERSHIP: DIGITAL CAMERA
PERSONAL OWNERSHIP: AUDIO/VIDEO RECEIVER WITH SURROUND SOUND PROCESSOR
PERSONAL OWNERSHIP: PORTABLE MP3 / DIGITAL AUDIO PLAYER
PERSONAL OWNERSHIP: PORTABLE DIGITAL MEDIA PLAYER
PERSONAL OWNERSHIP: DESKTOP COMPUTER
PERSONAL OWNERSHIP: NOTEBOOK OR LAPTOP COMPUTER
PERSONAL OWNERSHIP: VIDEO GAME CONSOLE
PERSONAL OWNERSHIP: PORTABLE GAME DEVICE
PERSONAL OWNERSHIP: IN-DASH CD PLAYER
PERSONAL OWNERSHIP: CAR VIDEO ENTERTAINMENT SYSTEM
PERSONAL OWNERSHIP: IN-DASH NAVIGATION / GPS SYSTEM
PERSONAL OWNERSHIP: PORTABLE OR HAND-HELD GPS DEVICE
PERSONAL OWNERSHIP: XM OR SIRIUS SATELLITE RADIO
PERSONAL OWNERSHIP: CELLULAR PHONE
INTEREST IN CE
DIFFICULTY OF CE SETUP
HELP FOR CE SETUP
AGREE WITH: CONSUMER ELECTRONICS MAKE MY LIFE EASIER?
AGREE WITH: CONSUMER ELECTRONICS ARE TOO COMPLICATED?
AGREE WITH: CONSUMER ELECTRONICS MAKE IT EASIER TO KEEP IN TOUCH?
AGREE WITH: THE INTERNET HAS IMPROVED MY LIFE?
AGREE WITH: CONSUMER ELECTRONICS MAKE MY LIFE SAFER?
AGREE WITH: CONSUMER ELECTRONICS ARE A GOOD VALUE FOR THE MONEY?
AGREE WITH: CONSUMER ELECTRONICS MAKE LIFE MORE ENTERTAINING?
IMPORTANCE IN DECISION TO BUY: IS EASY TO SET UP.
IMPORTANCE IN DECISION TO BUY: IS EASY TO OPERATE.
IMPORTANCE IN DECISION TO BUY: HAS A STYLISH APPEARANCE.
IMPORTANCE IN DECISION TO BUY: IS A POPULAR BRAND NAME.
IMPORTANCE IN DECISION TO BUY: COMES IN A COLOR YOU LIKE.
IMPORTANCE IN DECISION TO BUY: HAS A LOT OF MATCHING ACCESSORIES AVAILABLE.
IMPORTANCE IN DECISION TO BUY: IS FUN TO USE.
IMPORTANCE IN DECISION TO BUY: IS THE RIGHT SIZE OR WEIGHT.
AMOUNT SPENT ON CE
AMOUNT PERSONALLY SPENT ON CE
FREQUENCY OF VISITING ELECTRONICS STORE
DESCRIBE BIG BOX RETAILER: A FUN PLACE TO VISIT?
DESCRIBE BIG BOX RETAILER: WARM AND WELCOMING?
DESCRIBE BIG BOX RETAILER: MY FAVORITE PLACE TO LEARN ABOUT CE PRODUCTS?
DESCRIBE BIG BOX RETAILER: A PLACE WHERE EMPLOYEES ARE HELPFUL?
DESCRIBE BIG BOX RETAILER: A PLACE I ENJOY SPENDING TIME?
DESCRIBE BIG BOX RETAILER: A PLACE THAT WOULD APPEAL TO MOST WOMEN?
DESCRIBE BIG BOX RETAILER: A PLACE THAT WOULD APPEAL TO MOST MEN?
IMPORTANCE IN PURCHASE DECISION: ADVICE FROM FRIENDS / FAMILY MEMBERS / CO-WORKERS?
IMPORTANCE IN PURCHASE DECISION: ARTICLES IN MAGAZINES / NEWSPAPERS?
IMPORTANCE IN PURCHASE DECISION: ADVERTISEMENTS IN MAGAZINES / NEWSPAPERS?
IMPORTANCE IN PURCHASE DECISION: INTERNET NEWS SITES OR PRODUCT REVIEWS?
IMPORTANCE IN PURCHASE DECISION: INTERNET ADVERTISEMENTS?
IMPORTANCE IN PURCHASE DECISION: MANUFACTURER WEBSITES?
IMPORTANCE IN PURCHASE DECISION: RETAILER WEBSITES?
IMPORTANCE IN PURCHASE DECISION: IN-STORE DISPLAYS?
IMPORTANCE IN PURCHASE DECISION: COMMERCIALS ON TV?
IMPORTANCE IN PURCHASE DECISION: SALESPEOPLE AT THE STORE?
IMPORTANCE IN PURCHASE DECISION: INFORMATION ON THE PACKAGING?
IMPORTANCE IN PURCHASE DECISION: CONSUMER REPORT PUBLICATIONS (I.E., CONSUMER REPORTS)?
IMPORTANCE IN PURCHASE DECISION: POINT OF PURCHASE DISPLAYS?
PLACE OF PURCHASE
LIKELIHOOD OF PURCHASE AT: GENERAL ELECTRONICS STORE, I.E. BEST BUY OR CIRCUIT CITY?
LIKELIHOOD OF PURCHASE AT: HIGH- END ELECTRONICS STORE, I.E. TWEETER, MYER-EMCO?
LIKELIHOOD OF PURCHASE AT: SPECIALTY ELECTRONICS STORE, I.E. RADIO SHACK?
LIKELIHOOD OF PURCHASE AT: LOCAL INDEPENDENT ELECTRONICS STORE?
LIKELIHOOD OF PURCHASE AT: AUTOMOTIVE ELECTRONICS STORES?
LIKELIHOOD OF PURCHASE AT: COMPUTER STORE, I.E. COMPUSA?
LIKELIHOOD OF PURCHASE AT: MASS MERCHANT, I.E. KMART, WAL-MART OR TARGET?
LIKELIHOOD OF PURCHASE AT: WAREHOUSE CLUB, I.E. SAMS, BJS OR COSTCO?
LIKELIHOOD OF PURCHASE AT: OFFICE SUPPLY STORE?
LIKELIHOOD OF PURCHASE AT: DEPARTMENT STORE, I.E. SEARS?
LIKELIHOOD OF PURCHASE AT: HOME STORE, I.E. HOME DEPOT OR LOWES?
LIKELIHOOD OF PURCHASE AT: ONLINE RETAILER?
COLOR PREFERENCE
BLACK VS. PINK PREFERENCE
OWNERSHIP
TELEPHONE OWNERSHIP
ADOPTION
RESIDENCE
MARTIAL STATUS
HOUSEHOLD MEMBERS
EDUCATION
EMPLOYMENT
REGION
CHILDREN IN HOUSEHOLD
INCOME
GENERATIONAL COHORT
|
Similar Products
• 2009 U.S. Appliance/TV/Electronics Stores Industry Report
Published Oct 2008 by Barnes Reports
• 2009 U.S. Audio & Visual Equipment Mfg. Industry Report
Published Oct 2008 by Barnes Reports
• CEDIA 2008 Projector Wrap-Up
Published Sep 2008 by IDC
• U.S. Digital Camcorder 1H08 Market Shares
Published Sep 2008 by IDC
• Apple Buffs Up iPod and iTunes and Brings on the HDTV and Videogame Content
Published Sep 2008 by IDC
• Toshiba Again Delivers the Capacity for New Portable Media Players
Published Sep 2008 by IDC
• Asia/Pacific (Excluding Japan) Portable Audio (MP3) Player 2007-2012 Forecast and Analysis
Published Sep 2008 by IDC
• IDC Midyear 2008 Consumer TV Survey, Part 2: Future TV Preferences
Published Sep 2008 by IDC
• China Web Game Overview and Trends, 2008
Published Sep 2008 by IDC
• DSLRs Are Stirring up the Digital Camera Market
Published Sep 2008 by IDC
|
|
|
|
0 items
