UK Consumer Insights 2008: Tesco - Clothing: Industry Research Report

UK Consumer Insights 2008: Tesco - Clothing

Published Date: July 2008

Published By: Verdict Research Ltd

Page Count: 62

Order Code: R708-237

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CHAPTER 1 AT A GLANCE SUMMARY: Summary
CHAPTER 2 SHARE OF SHOPPERS: Tesco share of shoppers; Tesco share of shoppers by demographics; Tesco share of shoppers by television region; Tesco share of shoppers by household characteristics; Tesco share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION: Tesco conversion of visitors to main users; Tesco conversion of visitors to main users by demographics and region; Tesco conversion of visitors to main users by household characteristics; Non-converting customers; Profile of Tesco non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS: Tesco profile of shoppers by demographics; Tesco profile of shoppers by television region; Tesco profile of shoppers by household characteristics; Tesco profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY: Tesco loyalty of main users; Tesco loyalty of main users by demographics and region; Tesco loyalty of main users by household characteristics; Tesco basic drivers of loyalty and disloyalty; Tesco detailed drivers of loyalty
CHAPTER 6 COMPETITION: Competition in Clothing; Cross sector competitor dynamics
CHAPTER 7 APPENDIX: Basic methodology; The selection of parliamentary constituencies; Metropolitan county; Other 100% urban; Mixed urban/rural; Rural; The selection of enumeration districts; The selection of respondents; Post survey weighting
LIST OF TABLES: Table 1: Key performance indicators for Tesco in Clothing; Table 2: Tesco change in visitor share (%) 2004-2008; Table 3: Tesco change in main user share (%) 2004-2008; Table 4: Tesco visitor and main user share by ACORN classification 2008; Table 5: Tesco change in conversion rates 2004-2008; Table 6: Tesco change in non-conversion rates (%) 2004-2008; Table 7: Main stores non-converters use instead of Tesco 2008; Table 8: Tesco visitor and main user profile by ACORN classification 2008; Table 9: Tesco change in loyalty (%) 2004-2008; Table 10: Tesco change in disloyalty 2004-2008; Table 11: Tesco drivers of loyalty (%) 2004-2008; Table 12: Tesco drivers of disloyalty (%) 2004-2008; Table 13: Tesco detailed drivers of loyalty 2008; Table 14: Cross sector matrix shopping 2008; Table 15: Other retailers used 2008; Table 16: Sample sizes by sector 2008
LIST OF FIGURES: Figure 1: Tesco visitor share 2004-2008; Figure 2: Tesco main user share 2004-2008; Figure 3: Tesco visitor share by demographic group 2008; Figure 4: Tesco main user share by demographic group 2008; Figure 5: Tesco visitor share by television region 2008; Figure 6: Tesco main user share by television region 2008; Figure 7: Tesco visitor and main user share by household tenure 2008; Figure 8: Tesco visitor and main user share by number of people in household 2008; Figure 9: Tesco visitor and main user share by children in household 2008; Figure 10: Tesco visitor and main user share by number of cars in household 2008; Figure 11: Tesco visitor and main user share by working status 2008; Figure 12: Tesco visitor and main user share by marital status 2008; Figure 13: Tesco conversion rates 2004-2008; Figure 14: Tesco non-conversion rates 2004-2008; Figure 15: Tesco conversion rates by demographic group 2008; Figure 16: Tesco conversion rates by region 2008; Figure 17: Tesco conversion rates by household tenure 2008; Figure 18: Tesco conversion rates by number of people in household 2008; Figure 19: Tesco conversion rates by children in household 2008; Figure 20: Tesco conversion rates by number of cars in household 2008; Figure 21: Tesco non-conversion rates 2004-2008; Figure 22: Tesco non-conversion rates by demographic group 2008; Figure 23: Demographic profile of non-converting Tesco visitors 2008; Figure 24: Regional profile of non-converting Tesco visitors 2008; Figure 25: Tesco visitor profile by demographic group 2008; Figure 26: Tesco main user profile by demographic group 2008; Figure 27: Tesco visitor profile by television region 2008; Figure 28: Tesco main user profile by region 2008; Figure 29: Tesco visitor and main user profile by household tenure 2008; Figure 30: Tesco visitor and main user profile by number of people in household 2008; Figure 31: Tesco and main user profile by children in household 2008; Figure 32: Tesco visitor and main user profile by number of cars in household 2008; Figure 33: Tesco visitor and main user profile by working status 2008; Figure 34: Tesco visitor and main user profile by marital status 2008; Figure 35: Tesco loyalty 2004-2008; Figure 36: Tesco disloyalty 2004-2008; Figure 37: Tesco loyalty by demographics 2008; Figure 38: Tesco loyalty by region 2008; Figure 39: Tesco loyalty by household tenure 2008; Figure 40: Tesco loyalty by number of people in household 2008; Figure 41: Tesco loyalty by children in household 2008; Figure 42: Tesco loyalty by number of cars in household 2008; Figure 43: Tesco - other Clothing stores used 2008; Figure 44: Preference stores 2008; Figure 45: Sectors shopped 2008