UK Consumer Insights 2008: Currys - Electricals: Industry Research Report

UK Consumer Insights 2008: Currys - Electricals

Published Date: July 2008

Published By: Verdict Research Ltd

Page Count: 62

Order Code: R708-259

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CHAPTER 1 AT A GLANCE SUMMARY: Summary
CHAPTER 2 SHARE OF SHOPPERS: Currys share of shoppers; Currys share of shoppers by demographics; Currys share of shoppers by television region; Currys share of shoppers by household characteristics; Currys share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION: Currys conversion of visitors to main users; Currys conversion of visitors to main users by demographics and region; Currys conversion of visitors to main users by household characteristics; Non-converting customers; Profile of Currys non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS: Currys profile of shoppers by demographics; Currys profile of shoppers by television region; Currys profile of shoppers by household characteristics; Currys profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY: Currys loyalty of main users; Currys loyalty of main users by demographics and region; Currys loyalty of main users by household characteristics; Currys basic drivers of loyalty and disloyalty; Currys detailed drivers of loyalty
CHAPTER 6 COMPETITION: Competition in Electricals; Cross sector competitor dynamics
CHAPTER 7 APPENDIX: Basic methodology; The selection of parliamentary constituencies; Metropolitan county; Other 100% urban; Mixed urban/rural; Rural; The selection of enumeration districts; The selection of respondents; Post survey weighting
LIST OF TABLES: Table 1: Key performance indicators for Currys in Electricals; Table 2: Currys change in visitor share (%) 2004-2008; Table 3: Currys change in main user share (%) 2004-2008; Table 4: Currys visitor and main user share by ACORN classification 2008; Table 5: Currys change in conversion rates 2004-2008; Table 6: Currys change in non-conversion rates (%) 2004-2008; Table 7: Main stores non-converters use instead of Currys 2008; Table 8: Currys visitor and main user profile by ACORN classification 2008; Table 9: Currys change in loyalty (%) 2004-2008; Table 10: Currys change in disloyalty 2004-2008; Table 11: Currys drivers of loyalty (%) 2004-2008; Table 12: Currys drivers of disloyalty (%) 2004-2008; Table 13: Currys detailed drivers of loyalty 2008; Table 14: Cross sector matrix shopping 2008; Table 15: Other retailers used 2008; Table 16: Sample sizes by sector 2008
LIST OF FIGURES: Figure 1: Currys visitor share 2004-2008; Figure 2: Currys main user share 2004-2008; Figure 3: Currys visitor share by demographic group 2008; Figure 4: Currys main user share by demographic group 2008; Figure 5: Currys visitor share by television region 2008; Figure 6: Currys main user share by television region 2008; Figure 7: Currys visitor and main user share by household tenure 2008; Figure 8: Currys visitor and main user share by number of people in household 2008; Figure 9: Currys visitor and main user share by children in household 2008; Figure 10: Currys visitor and main user share by number of cars in household 2008; Figure 11: Currys visitor and main user share by working status 2008; Figure 12: Currys visitor and main user share by marital status 2008; Figure 13: Currys conversion rates 2004-2008; Figure 14: Currys non-conversion rates 2004-2008; Figure 15: Currys conversion rates by demographic group 2008; Figure 16: Currys conversion rates by region 2008; Figure 17: Currys conversion rates by household tenure 2008; Figure 18: Currys conversion rates by number of people in household 2008; Figure 19: Currys conversion rates by children in household 2008; Figure 20: Currys conversion rates by number of cars in household 2008; Figure 21: Currys non-conversion rates 2004-2008; Figure 22: Currys non-conversion rates by demographic group 2008; Figure 23: Demographic profile of non-converting Currys visitors 2008; Figure 24: Regional profile of non-converting Currys visitors 2008; Figure 25: Currys visitor profile by demographic group 2008; Figure 26: Currys main user profile by demographic group 2008; Figure 27: Currys visitor profile by television region 2008; Figure 28: Currys main user profile by region 2008; Figure 29: Currys visitor and main user profile by household tenure 2008; Figure 30: Currys visitor and main user profile by number of people in household 2008; Figure 31: Currys and main user profile by children in household 2008; Figure 32: Currys visitor and main user profile by number of cars in household 2008; Figure 33: Currys visitor and main user profile by working status 2008; Figure 34: Currys visitor and main user profile by marital status 2008; Figure 35: Currys loyalty 2004-2008; Figure 36: Currys disloyalty 2004-2008; Figure 37: Currys loyalty by demographics 2008; Figure 38: Currys loyalty by region 2008; Figure 39: Currys loyalty by household tenure 2008; Figure 40: Currys loyalty by number of people in household 2008; Figure 41: Currys loyalty by children in household 2008; Figure 42: Currys loyalty by number of cars in household 2008; Figure 43: Currys - other Electricals stores used 2008; Figure 44: Preference stores 2008; Figure 45: Sectors shopped 2008