UK Consumer Insights 2008: Next - Clothing: Industry Research Report

UK Consumer Insights 2008: Next - Clothing

Published Date: July 2008

Published By: Verdict Research Ltd

Page Count: 62

Order Code: R708-260

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CHAPTER 1 AT A GLANCE SUMMARY: Summary
CHAPTER 2 SHARE OF SHOPPERS: Next share of shoppers; Next share of shoppers by demographics; Next share of shoppers by television region; Next share of shoppers by household characteristics; Next share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION: Next conversion of visitors to main users; Next conversion of visitors to main users by demographics and region; Next conversion of visitors to main users by household characteristics; Non-converting customers; Profile of Next non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS: Next profile of shoppers by demographics; Next profile of shoppers by television region; Next profile of shoppers by household characteristics; Next profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY: Next loyalty of main users; Next loyalty of main users by demographics and region; Next loyalty of main users by household characteristics; Next basic drivers of loyalty and disloyalty; Next detailed drivers of loyalty
CHAPTER 6 COMPETITION: Competition in Clothing; Cross sector competitor dynamics
CHAPTER 7 APPENDIX: Basic methodology; The selection of parliamentary constituencies; Metropolitan county; Other 100% urban; Mixed urban/rural; Rural; The selection of enumeration districts; The selection of respondents; Post survey weighting
LIST OF TABLES: Table 1: Key performance indicators for Next in Clothing; Table 2: Next change in visitor share (%) 2004-2008; Table 3: Next change in main user share (%) 2004-2008; Table 4: Next visitor and main user share by ACORN classification 2008; Table 5: Next change in conversion rates 2004-2008; Table 6: Next change in non-conversion rates (%) 2004-2008; Table 7: Main stores non-converters use instead of Next 2008; Table 8: Next visitor and main user profile by ACORN classification 2008; Table 9: Next change in loyalty (%) 2004-2008; Table 10: Next change in disloyalty 2004-2008; Table 11: Next drivers of loyalty (%) 2004-2008; Table 12: Next drivers of disloyalty (%) 2004-2008; Table 13: Next detailed drivers of loyalty 2008; Table 14: Cross sector matrix shopping 2008; Table 15: Other retailers used 2008; Table 16: Sample sizes by sector 2008
LIST OF FIGURES: Figure 1: Next visitor share 2004-2008; Figure 2: Next main user share 2004-2008; Figure 3: Next visitor share by demographic group 2008; Figure 4: Next main user share by demographic group 2008; Figure 5: Next visitor share by television region 2008; Figure 6: Next main user share by television region 2008; Figure 7: Next visitor and main user share by household tenure 2008; Figure 8: Next visitor and main user share by number of people in household 2008; Figure 9: Next visitor and main user share by children in household 2008; Figure 10: Next visitor and main user share by number of cars in household 2008; Figure 11: Next visitor and main user share by working status 2008; Figure 12: Next visitor and main user share by marital status 2008; Figure 13: Next conversion rates 2004-2008; Figure 14: Next non-conversion rates 2004-2008; Figure 15: Next conversion rates by demographic group 2008; Figure 16: Next conversion rates by region 2008; Figure 17: Next conversion rates by household tenure 2008; Figure 18: Next conversion rates by number of people in household 2008; Figure 19: Next conversion rates by children in household 2008; Figure 20: Next conversion rates by number of cars in household 2008; Figure 21: Next non-conversion rates 2004-2008; Figure 22: Next non-conversion rates by demographic group 2008; Figure 23: Demographic profile of non-converting Next visitors 2008; Figure 24: Regional profile of non-converting Next visitors 2008; Figure 25: Next visitor profile by demographic group 2008; Figure 26: Next main user profile by demographic group 2008; Figure 27: Next visitor profile by television region 2008; Figure 28: Next main user profile by region 2008; Figure 29: Next visitor and main user profile by household tenure 2008; Figure 30: Next visitor and main user profile by number of people in household 2008; Figure 31: Next and main user profile by children in household 2008; Figure 32: Next visitor and main user profile by number of cars in household 2008; Figure 33: Next visitor and main user profile by working status 2008; Figure 34: Next visitor and main user profile by marital status 2008; Figure 35: Next loyalty 2004-2008; Figure 36: Next disloyalty 2004-2008; Figure 37: Next loyalty by demographics 2008; Figure 38: Next loyalty by region 2008; Figure 39: Next loyalty by household tenure 2008; Figure 40: Next loyalty by number of people in household 2008; Figure 41: Next loyalty by children in household 2008; Figure 42: Next loyalty by number of cars in household 2008; Figure 43: Next - other Clothing stores used 2008; Figure 44: Preference stores 2008; Figure 45: Sectors shopped 2008