UK Consumer Insights 2008: Asda - Clothing: Industry Research Report

UK Consumer Insights 2008: Asda - Clothing

Published Date: July 2008

Published By: Verdict Research Ltd

Page Count: 62

Order Code: R708-261

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CHAPTER 1 AT A GLANCE SUMMARY: Summary
CHAPTER 2 SHARE OF SHOPPERS: Asda share of shoppers; Asda share of shoppers by demographics; Asda share of shoppers by television region; Asda share of shoppers by household characteristics; Asda share of shoppers by other characteristics and ACORN classification
CHAPTER 3 CONVERSION AND NON-CONVERSION: Asda conversion of visitors to main users; Asda conversion of visitors to main users by demographics and region; Asda conversion of visitors to main users by household characteristics; Non-converting customers; Profile of Asda non-converting customers by demographics and region
CHAPTER 4 PROFILE OF SHOPPERS: Asda profile of shoppers by demographics; Asda profile of shoppers by television region; Asda profile of shoppers by household characteristics; Asda profile of shoppers by other characteristics and ACORN classification
CHAPTER 5 LOYALTY: Asda loyalty of main users; Asda loyalty of main users by demographics and region; Asda loyalty of main users by household characteristics; Asda basic drivers of loyalty and disloyalty; Asda detailed drivers of loyalty
CHAPTER 6 COMPETITION: Competition in Clothing; Cross sector competitor dynamics
CHAPTER 7 APPENDIX: Basic methodology; The selection of parliamentary constituencies; Metropolitan county; Other 100% urban; Mixed urban/rural; Rural; The selection of enumeration districts; The selection of respondents; Post survey weighting
LIST OF TABLES: Table 1: Key performance indicators for Asda in Clothing; Table 2: Asda change in visitor share (%) 2004-2008; Table 3: Asda change in main user share (%) 2004-2008; Table 4: Asda visitor and main user share by ACORN classification 2008; Table 5: Asda change in conversion rates 2004-2008; Table 6: Asda change in non-conversion rates (%) 2004-2008; Table 7: Main stores non-converters use instead of Asda 2008; Table 8: Asda visitor and main user profile by ACORN classification 2008; Table 9: Asda change in loyalty (%) 2004-2008; Table 10: Asda change in disloyalty 2004-2008; Table 11: Asda drivers of loyalty (%) 2004-2008; Table 12: Asda drivers of disloyalty (%) 2004-2008; Table 13: Asda detailed drivers of loyalty 2008; Table 14: Cross sector matrix shopping 2008; Table 15: Other retailers used 2008; Table 16: Sample sizes by sector 2008
LIST OF FIGURES: Figure 1: Asda visitor share 2004-2008; Figure 2: Asda main user share 2004-2008; Figure 3: Asda visitor share by demographic group 2008; Figure 4: Asda main user share by demographic group 2008; Figure 5: Asda visitor share by television region 2008; Figure 6: Asda main user share by television region 2008; Figure 7: Asda visitor and main user share by household tenure 2008; Figure 8: Asda visitor and main user share by number of people in household 2008; Figure 9: Asda visitor and main user share by children in household 2008; Figure 10: Asda visitor and main user share by number of cars in household 2008; Figure 11: Asda visitor and main user share by working status 2008; Figure 12: Asda visitor and main user share by marital status 2008; Figure 13: Asda conversion rates 2004-2008; Figure 14: Asda non-conversion rates 2004-2008; Figure 15: Asda conversion rates by demographic group 2008; Figure 16: Asda conversion rates by region 2008; Figure 17: Asda conversion rates by household tenure 2008; Figure 18: Asda conversion rates by number of people in household 2008; Figure 19: Asda conversion rates by children in household 2008; Figure 20: Asda conversion rates by number of cars in household 2008; Figure 21: Asda non-conversion rates 2004-2008; Figure 22: Asda non-conversion rates by demographic group 2008; Figure 23: Demographic profile of non-converting Asda visitors 2008; Figure 24: Regional profile of non-converting Asda visitors 2008; Figure 25: Asda visitor profile by demographic group 2008; Figure 26: Asda main user profile by demographic group 2008; Figure 27: Asda visitor profile by television region 2008; Figure 28: Asda main user profile by region 2008; Figure 29: Asda visitor and main user profile by household tenure 2008; Figure 30: Asda visitor and main user profile by number of people in household 2008; Figure 31: Asda and main user profile by children in household 2008; Figure 32: Asda visitor and main user profile by number of cars in household 2008; Figure 33: Asda visitor and main user profile by working status 2008; Figure 34: Asda visitor and main user profile by marital status 2008; Figure 35: Asda loyalty 2004-2008; Figure 36: Asda disloyalty 2004-2008; Figure 37: Asda loyalty by demographics 2008; Figure 38: Asda loyalty by region 2008; Figure 39: Asda loyalty by household tenure 2008; Figure 40: Asda loyalty by number of people in household 2008; Figure 41: Asda loyalty by children in household 2008; Figure 42: Asda loyalty by number of cars in household 2008; Figure 43: Asda - other Clothing stores used 2008; Figure 44: Preference stores 2008; Figure 45: Sectors shopped 2008