- Executive Summary
- UK Online Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: UK Online Advertising
- Economic Background
- Online Ad Spending
- UK Online Advertising Spending, 2006-2011 (billions and % increase vs. prior year)
- Online Advertising Spending Growth for Select Countries Worldwide, 2006 (% increase vs. prior year)
- Online Advertising Spending Growth in Western Europe, by Country, 2004-2010 (% increase/decrease vs. prior year)
- Online Advertising Spending in Europe, by Country, 2005 (% market share)
- Attitudes to Online Advertising
- Broadband Households and Penetration in the UK, by Access Technology, 2005-2011 (millions and % of total households)
- Consumers in the UK Who Find Advertising Intrusive, 2005 (% of respondents)
- Ways which Companies Could Improve Internet Advertising according to Broadband Users in Select Countries, 2006 (% of respondents)
- Attitudes of Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
- Consumers in the UK Who Like the Idea of Interactive Advertising, by Age, 2005 (% of respondents)
- Attitudes of Teen and Young Adult Internet Users in Select Countries in Western Europe toward Online Advertising, September-December 2006 (% of respondents)
- Bloggers* vs. Internet Users in Western Europe Who Don't Mind Online Ads If They Relate to Their Interests, 2006 (% of respondents)
- Total Advertising Spending
- Advertising Spending in the UK, 2000-2012 (billions of £)
- Advertising Spending Growth for Select Countries and Regions Worldwide, 2005-2007 (% increase/decrease vs. prior year)
- Advertising Spending Growth in Japan, the UK and the US, 2006 (% increase/decrease vs. prior year)
- Total Media Spending in Select Countries in Eastern and Western Europe, 2003-2007 (millions and % change)
- Advertising Spending for Select Countries in Europe, 2005-2007 (% increase vs. prior year)
- Top 10 Countries Contributing to Advertising Spending Growth Worldwide, 2005 & 2008 (millions and % market share)
- The Internet vs. Other Media
- Online and Total Advertising Spending in the UK, 2000-2007 (millions)
- Internet Share of Total Media Spending in Select Countries in Western Europe, 2003-2007 (% of total)
- Advertising Spending in the UK, by Segment, First half 2006 (% market share of total advertising spending)
- UK Total Advertising Spending, by Media, 2006 (% share)
- UK Online Advertising and Total Advertising Spending, 2006 (billions of £ and % increase vs. prior year)
- Online Advertising Spending in the UK, 2007 & 2009 (% of total advertising spending)
- Advertising Spending in the UK, by Media, 2003-2007 (millions)
- Advertising Spending in the UK, by Media, 2005 (millions of £ and % increase/decrease vs. prior year)
- Advertising Spending Growth in Select Countries in Europe, by Media, 2006 (% increase/decrease vs. prior year)
- Advertising Spending Growth in the UK, by Media, 2005-2007 (% increase/decrease vs. prior year)
- Advertising Spending in the UK, by Media, Q2 2006-Q1 2007 (millions of £ and % change)
- Percent of Increased Online Advertising Spending that Came from Other Media Budgets according to Companies in Western Europe*, by Country to which Budget Is Allocated, 2006
- Online Advertising Formats
- Display Advertising
- Online Advertising Revenues in the UK, by Select Type, 2006 (% market share)
- Display Advertising Spending in the UK, 2000-2012 (billions of £)
- Display Advertising Spending in the UK, by Media, 2006 & 2007 (% market share)
- Online Display Advertising Impressions in Select Countries in Europe*, by Format, July-December 2006 (% of delivered display ad impressions)
- Rich Media Advertising
- Broadband Penetration in Select Countries in Western Europe, 2006 (% of Internet users)
- Select Online Content Activities of UK Adult Household Broadband Subscribers, by Gender and Frequency, February 2007 (% of respondents)
- Top Five Countries Worldwide, Ranked by Online TV and Video Revenues, 2006, 2009 & 2012 (millions)
- Party Best Positioned to Take Advantage of Media Content* Growth Potential** according to Media and Entertainment Executives in North America and Europe, Q1 2007 (% of respondents)
- Search Advertising
- Online Advertising Spending for Paid-for Search Sites in the UK, 2004 & 2005 (millions and % increase vs. prior year)
- Online Advertising Spending in the UK, by Segment, First half 2005 & first half 2006 (millions of £)
- UK Online Advertising Spending, by Format, First half 2006 (millions of £, % increase/decrease vs. prior year and % market share of online advertising spending)
- UK Online Advertising Spending, by Format, 2006 (millions of £ and % market share)
- Annual Paid Search Spending by UK Companies, March 2007 (% of respondents)
- Areas in Digital Marketing that Are Most Likely to Grow in the Next 12 Months according to Advertising Agencies in the UK, 2006 (% of respondents)
- Online Advertising Locations
- Average Session Duration of UK Visits to Select Social Networking Sites, April 2007 (mins:secs)
- Leading Reasons for Using Social Networks according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
- Actions Taken As a Result of Visiting Friends' Social Network Pages according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
- Active Second Life Residents Worldwide, by Region, March 2007 (thousands of unique users, % market share and % increase vs. January 2007)
- Online Ad Spending by Objective
- Ways that SMBs in the US and UK Measure the Success of Online Advertising Campaigns, 2006 (% of respondents)
- Very Effective Online Lead Generation Tactics according to UK Online B2C Marketers, January-February 2007 (% of respondents)
- Leading Objectives for Paid Search Marketing according to Search Engine Marketers* Worldwide**, March 2007 (% of respondents)
- Change in Online Direct Response and Online Brand Advertising Spending according to Companies in Western Europe*, 2006 vs. 2008 (% of respondents)
- Online Ad Spending by Industry
- Online Advertising Spending in the UK, by Industry, First half 2005 & first half 2006 (% market share)
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- Related Links
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