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Home > Business/Finance > Diversified Services > Marketing/Advertising/PR
The UK Marketing Service Provider Market
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| Published Date:
February 2007
Published By:
Datamonitor
Page Count:
19
Order Code:
R313-20755
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- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- ANALYSIS
- Marketers are loyal to their MSPs, but are becoming more demanding
- Enterprises outsource to an MSP in order to gain access to expertise
- MSPs need to be more pro-active in order to grow their businesses
- MSPs currently focus on data tools rather than execution applications, but there is clearly a demand for these from end-users
- Data services are currently the most popular with end users, but they are demanding higher value services
- MSPs need to focus on execution services in order to win new customers
- The market for MSP services in the UK is growing rapidly
- The mid-market will be the fastest growing part of the market
- New customer growth will drive market growth
- Something about the types of customers
- Action points for MSPs
- CUSTOMER FOCUS
- Understanding the MSP options
- Challenges faced by marketers
- Selecting the right approach
- Vendor profiles
- Which MSP is right for you?
- Acxiom
- Alchemetrics
- Blue Sheep
- Broadsystem
- Clarity Blue
- Dataforce
- Datalateral
- Euro RSCG
- Experian Marketing Solutions
- GB Group
- Identex
- Marketing Databasics (MDB)
- MDS Global Consulting
- Occam
- Response One
- APPENDIX
- Further reading
- Ask the analyst
- List of Figures
- Figure 1: Marketers are loyal to the MSPs
- Figure 2: Why do you outsource to an MSP?
- Figure 3: Relative satisfaction levels with various aspects of MSPs' offerings
- Figure 4: If you do outsource, which of the following services do you take from your MSP?
- Figure 5: If you don't currently outsource, which of the following services would you consider taking from an MSP?
- Figure 6: The market for hosted marketing databases 2005 & 2006
- Figure 7: Share of market by average annual database spend, 2006
- Figure 8: Market growth segmented by annual client database spend, 2005 - 2006
- Figure 9: If you do not currently outsource to an MSP, do you plan to do so in the next 12 to 24 months?
- Figure 10: What types of data do MSPs manage?
- Figure 11: MSP scores key
- Figure 12: MSP scores
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