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Home  > Communications  >  Telecommunications  >  General Telecom

Understanding Key Drivers for IVR Investment in a Changing Landscape (Market Focus)


Published Date: December 2007
Published By: Datamonitor
Page Count: 15
Order Code: R313-28634
 
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DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Increasing number of customer interactions and self-service transactions
Businesses are targeting new geographies with new products
Businesses are providing their customers more number of channels to communicate
Enterprises are leveraging IVR more strategically to create a win-win situation
Greater focus on customer service differentiation
Shift from a hardware- to a software-based approach
Leveraging past technology investments
Change in reporting paradigm
Massive exodus of existing traditional IVR systems as lifecycles come to an end
Migration to Voice-XML
Growing adoption of IP in the enterprise and the service provider markets
New opportunities in rapidly emerging markets
Tremendous growth in economic activities
Carrier IVR deployments
ACTIONS
A good migration plan could help the vendors in the long run
Partnership could be crucial to success
Vendors should look to provide more flexibility
APPENDIX
Definitions
Contact centers
Dual tone multi-frequency (DTMF)
Interactive voice response (IVR)
Open standards
Voice-XML
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Voice-XML vs. Traditional IVR revenue, 2006- 2012
Table 2: Voice-XML vs. Traditional IVR revenue, 2006- 2012 by proportion
Table 3: Voice-XML vs traditional IVR port shipments, 2006-2012
Table 4: Voice-XML vs traditional IVR port shipments, 2006-2012
Table 5: TDM vs IP shipments for IVR, 2006-2012
Table 6: TDM vs IP shipments for IVR, 2006-2012
Table 7: IVR port shipment spend by region, 2006-2012
List of Figures
Figure 1: Voice-XML vs. Traditional IVR revenue, 2006- 2012
Figure 2: Voice-XML vs traditional IVR port shipments, 2006-2012
Figure 3: TDM vs IP shipments for IVR, 2006-2012
Figure 4: IVR port shipment spend by region, 2006-2012
Figure 5: Agent position growth in BRIC, 2004 - 2009


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