Understanding the Opportunities for CRM In Global Insurance (Market Focus): Industry

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Understanding the Opportunities for CRM In Global Insurance (Market Focus)

Published Date: December 2007

Published By: Datamonitor

Page Count: 10

Order Code: R313-29400

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DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS: CRM will enable insurers to compete - and excel - in today's highly competitive market; Focus on the customer in order to improve sales and service productivity; Improve customer retention and customer growth: Keys to being competitive; Insurers must use CRM to navigate the different global challenges; The United States; Europe; BRIC; CRM must shed its negative legacy and prove ROI by focusing on business rather than IT implications
ACTIONS: Vendors must clearly communicate that today's CRM strategies have evolved; Vendors and end-users must strive for enterprise-wide implementations-""Break Down the Silos""; Ensure that end-user participation is maximized
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Figures: Figure 1: Current threats and strategies; Figure 2: Premium Growth in BRIC compared to G7

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