Understanding How Small Australia Businesses Buy Technology: "I Want it and I Want

Understanding How Small Australia Businesses Buy Technology: "I Want it and I Want it Now!"

Published Date: October 2007

Published By: IDC

Page Count: 23

Order Code: R104-31926

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Description

Table of Contents

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Table of Contents
IDC Opinion
In This Study
Methodology
Data Collection
Data Analysis
Market Sizes
Situation overview
Presentation of the Small and Medium-Sized Business Market in Australia
Figure: Distribution of Businesses in Australia
Table: Australia Small and Medium-Sized Businesses by Company Size and Vertical Industry
Figure: Weight of Small and Medium-Sized Businesses in the Australia Economy
Figure: Australia Small Business Outlook in Six Months
Decision-Making Process
Figure: Australia Small Business IT Managers
Figure: Australia Small Business IT Purchasers
Sources of Purchase
Table: Attitudes of Australia Small Businesses on Procurement of IT and Telecommunications Products (%)
Table: Primary Sources of Information for Australia Small Businesses (%)
Figure: Australia Small Business Spending on IT and Telecommunications in the Past 12 Months
Table: Sources of Purchase for PCs (%)
Table: Criteria for Purchasing Notebook Computers (%)
Figure: Criteria for Purchasing Notebook Computers
Table: Sources of Purchase for Software (%)
Table: Preferred Sources for Future Phone Systems and Mobile Phone Purchases (%)
Purchasing Cycle
Table: Duration Between Identification of Need and Actual Purchase (%)
Table: Number of Touch Points Between Identification of Need and Actual Purchase (%)
Future outlook
IT Spending
Figure: Australia Small Business Expectation of IT and Telecommunications Spending in the Next 12 Months
Table: Future Purchases of Australia Small Businesses (%)
Vendors Continue to Struggle to Penetrate the Small Business Market
essential guidance
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