Understanding adoption of business intelligence solutions (Customer Focus): Industry

Understanding adoption of business intelligence solutions (Customer Focus)

Published Date: March 2008

Published By: Datamonitor

Page Count: 21

Order Code: R313-31348

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DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS: Increasing adoption and a sustained level of investment signal a positive outlook for BI; The presence of BI solutions within enterprises is increasing faster than the general penetration rate; A sustained level of BI investment is set to continue over the next two years; Most enterprises investing in BI solutions are planning sustained spending campaigns; Geographical levels of BI adoption and investment vary according to investment cycle positions; Australia, France and the UK are at the beginning of an investment cycle; Those industries targeted by vendors are responding with higher BI take-up and investment levels; BI penetration and forthcoming investment relates to enterprise size; SMEs are an important medium-term factor behind BI market growth; BI solutions are on enterprises' investment priority agenda; Flagship BI projects can represent a substantial investment; Channel strategies are a crucial factor for success in the BI market; Successful channel-to-market strategies and alliances can drive mid-market uptake; Data-structure complexity acts as an inhibitor to hosted service take-up; Due to structural and organizational inhibitors BI is not frequently outsourced; National regulatory frameworks and ICT market conditions shape outsourcing decisions; Certain industries are reaching BI outsourcing saturation; Given the CEO's influence, vendors should promote the business case for BI solutions; BI mindshare is evenly distributed and dominated by conglomerate vendors; Enterprises that bundle BI with database products can gain large swathes of mindshare
SUMMARY AND ACTION RECCOMMENDATIONS: Changing BI market conditions demand strategy adjustments
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Which of the following do you currently have or use, and which would you priorities for investment in the next 6 months? 2 years?; Table 2: Which of the following would you prioritize for investment in the next 6 months? 2 years?; Table 3: Which of the following would you prioritise for investment in the next 6 months? 2 years?; Table 4: Which of the following would you prioritise for investment in the next 6 months? 2 years?; Table 5: Which of the following would you prioritize for investment in the next 6 months? 2 years?; Table 6: Which of the following would you prioritize for investment in the next 6 months? 2 years?; Table 7: How much investment are you making in your single biggest IT project in budget year 2007? Which technology area does this fall under? - respondents stating Business Intelligence; Table 8: What is your preferred approach to buying the following technologies?; Table 9: What is your preferred approach to buying the following technologies?; Table 10: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years?; Table 11: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 2 years?; Table 12: Please rank the two most influential positions in your organization when making investment decisions regarding the BI.; Table 13: Please pick two firms which you believe to be 'leaders' in the BI field
List of Figures: Figure 1: The BI market is set to expand both horizontally and vertically within the next two years; Figure 2: One in three enterprises plan to invest in at least one BI solution in the coming 2 years; Figure 3: Most of the organizations investing in BI plan to invest continuously over the next 2 years; Figure 4: Germany and Spain have the highest rate of BI adoption among the countries surveyed; Figure 5: Key verticals respond well to the challenges of BI but other industries should be targeted more; Figure 6: SMEs adoption is an important factor in the future growth of the BI market; Figure 7: Flagship BI projects frequently exceed $100,000; Figure 8: Enterprises of all sizes, but lower down the market in particular, consider resellers as important; Figure 9: The propensity of German enterprises for hosted delivery inflates the average; Figure 10: Germany and Italy are on the opposite end of the outsourcing spectrum; Figure 11: Certain industries are reaching BI outsourcing saturation point; Figure 12: The CEO and CFO collectively dominate BI purchasing decisions; Figure 13: Microsoft and IBM dominate the mindshare, followed by a long tail of vendors