Understanding adoption of mobility solutions (Customer Focus): Industry Research

Understanding adoption of mobility solutions (Customer Focus)

Published Date: April 2008

Published By: Datamonitor

Page Count: 23

Order Code: R313-31806

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DATAMONITOR VIEW: CATALYST; SUMMARY; ANALYSIS; The growth of mobility solutions is slow but steady; The penetration of enterprise mobility solutions has increased slightly from 2006; Most growth in the penetration of mobility solutions is likely to be in the medium term; Enterprises will continue to invest in all mobility technologies over the next two years; Rates of investment and penetration vary by geography, industry and company size; French enterprises are lagging behind in terms of mobility deployments; Enterprises in Germany are most likely to have acquired the full range of solutions; A high number of enterprises in Australia are planning to invest in mobility; The mobility market is saturating in Germany, Australia and the Nordics; Healthcare providers are set to make the most greenfield investments in mobility; Market growth is slowing in the large enterprise space; There is a variation in enterprises purchasing preference by country; No one channel stands out as the favourite for buying mobility solutions; Channel preference is related to company size; Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier; Enterprises in Germany and Italy are more attuned to the hosted service model; Mobility outsourcing remains a low priority for most enterprises; The number of enterprises that outsource mobility solutions has not changed since 2006; Enterprises in Italy and Spain are more likely to outsource their mobility solutions; Mobility is not likely to be enterprises' largest IT project in 2007; The number of enterprises making mobility their largest IT project in 2007 is low; The value of investments in mobility is smaller; The CEO is the most influential position for making mobility investment decisions; Both the CEO and CIO are likely to have some degree of influence over mobility decisions; Mindshare in the mobility market is dominated by two large vendors: HP and IBM; HP and IBM have the greatest mindshare among enterprises for mobility; SUMMARY; Enterprises will continue to invest in mobility but growth is slower than anticipated
APPENDIX: Definitions; Methodology; Further reading; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Which of the following mobility solutions do you currently have or use? Which would you prioritise for investment in the next 6 months?; Table 2: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?; Table 3: Which of the following do you currently have or use, and which would you prioritise for investment in the next 6 months? 2 years?; Table 4: Which mobility solutions do you currently have or use?; Table 5: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?; Table 6: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?; Table 7: Do you currently have or use mobility technologies or would you consider investment in the next 6 months? 2 years?; Table 8: What is your preferred approach to buying mobility technologies?; Table 9: What is your preferred approach to buying mobility technologies?; Table 10: Do you outsource mobility now, or are you considering outsourcing in the next 6 months? 2 years?; Table 11: Which technology area does your single biggest IT project in budget year 2007 fall under?; Table 12: Rank the 2 most influential positions in your organization when making investment decisions regarding mobility; Table 13: Please pick two firms which you believe to be 'leaders' in enterprise mobility
List of Figures: Figure 1: The penetration of mobility solutions is gradually increasing; Figure 2: The majority of growth is expected in the medium term; Figure 3: A similar number of enterprises are planning to invest in all mobility technologies; Figure 4: French enterprises have the lowest penetration of mobility solution; Figure 5: Enterprises in Australia are planning the most investments in mobility; Figure 6: The healthcare industry is driving growth in mobility; Figure 7: Large enterprises have a much higher penetration of mobility solutions; Figure 8: Two thirds of enterprises purchase their mobility solutions through resellers; Figure 9: Enterprises in Germany and Italy show a tendency to deploy mobility as a hosted service; Figure 10: Enterprises in Italy and Spain are most likely to outsource their mobility solutions; Figure 11: Mobility deployments are unlikely to be enterprises largest IT project; Figure 12: The CEO is the most influential position for making mobility investment decisions; Figure 13: IBM and HP remain the leaders in mobility

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