In This Study Executive SummarySituation Overview IntroductionHow Will Organizations Deal With IT Suppliers in the Present Economy?Future outlook What Can Software Vendors Do to Increase Their Chance of Winning Business?Reduce the Total Cost of OwnershipSimplify Licensing ModelsProof of Low Cost of Ownership and Fast PaybackDemonstrate Financial ViabilityDemonstration of Innovation and Product LeadershipProvide Local User Case StudiesProvide Attractive Financing ModelsEssential Guidance MethodologyLearn More Related ResearchSynopsisTable: How to Win Business Figure: Response to IT Suppliers in Present Economy Figure: How to Win Business Figure: Technologies That are More Popular in the Economic Downturn Figure: User Attitudes to Open Source Software Figure: Respondents by Country/Region Figure: Respondents by Industry Figure: Respondents by Company Size