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Home > Consumer Products > Consumer Products & Retail > Home Products
Verdict Research: UK Consumer Insights 2008: Argos - Homewares
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- CHAPTER 1 AT A GLANCE SUMMARY
- Summary
- CHAPTER 2 SHARE OF SHOPPERS
- Argos share of shoppers
- Argos share of shoppers by demographics
- Argos share of shoppers by television region
- Argos share of shoppers by household characteristics
- Argos share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Argos conversion of visitors to main users
- Argos conversion of visitors to main users by demographics and region
- Argos conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Argos non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Argos profile of shoppers by demographics
- Argos profile of shoppers by television region
- Argos profile of shoppers by household characteristics
- Argos profile of shoppers by other characteristics and ACORN classification
- CHAPTER 5 LOYALTY
- Argos loyalty of main users
- Argos loyalty of main users by demographics and region
- Argos loyalty of main users by household characteristics
- Argos basic drivers of loyalty and disloyalty
- Argos detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in Homewares
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- LIST OF TABLES
- Table 1: Key performance indicators for Argos in Homewares
- Table 2: Argos change in visitor share (%) 2004-2008
- Table 3: Argos change in main user share (%) 2004-2008
- Table 4: Argos visitor and main user share by ACORN classification 2008
- Table 5: Argos change in conversion rates 2004-2008
- Table 6: Argos change in non-conversion rates (%) 2004-2008
- Table 7: Main stores non-converters use instead of Argos 2008
- Table 8: Argos visitor and main user profile by ACORN classification 2008
- Table 9: Argos change in loyalty (%) 2004-2008
- Table 10: Argos change in disloyalty 2004-2008
- Table 11: Argos drivers of loyalty (%) 2004-2008
- Table 12: Argos drivers of disloyalty (%) 2004-2008
- Table 13: Argos detailed drivers of loyalty 2008
- Table 14: Cross sector matrix shopping 2008
- Table 15: Other retailers used 2008
- Table 16: Sample sizes by sector 2008
- LIST OF FIGURES
- Figure 1: Argos visitor share 2004-2008
- Figure 2: Argos main user share 2004-2008
- Figure 3: Argos visitor share by demographic group 2008
- Figure 4: Argos main user share by demographic group 2008
- Figure 5: Argos visitor share by television region 2008
- Figure 6: Argos main user share by television region 2008
- Figure 7: Argos visitor and main user share by household tenure 2008
- Figure 8: Argos visitor and main user share by number of people in household 2008
- Figure 9: Argos visitor and main user share by children in household 2008
- Figure 10: Argos visitor and main user share by number of cars in household 2008
- Figure 11: Argos visitor and main user share by working status 2008
- Figure 12: Argos visitor and main user share by marital status 2008
- Figure 13: Argos conversion rates 2004-2008
- Figure 14: Argos non-conversion rates 2004-2008
- Figure 15: Argos conversion rates by demographic group 2008
- Figure 16: Argos conversion rates by region 2008
- Figure 17: Argos conversion rates by household tenure 2008
- Figure 18: Argos conversion rates by number of people in household 2008
- Figure 19: Argos conversion rates by children in household 2008
- Figure 20: Argos conversion rates by number of cars in household 2008
- Figure 21: Argos non-conversion rates 2004-2008
- Figure 22: Argos non-conversion rates by demographic group 2008
- Figure 23: Demographic profile of non-converting Argos visitors 2008
- Figure 24: Regional profile of non-converting Argos visitors 2008
- Figure 25: Argos visitor profile by demographic group 2008
- Figure 26: Argos main user profile by demographic group 2008
- Figure 27: Argos visitor profile by television region 2008
- Figure 28: Argos main user profile by region 2008
- Figure 29: Argos visitor and main user profile by household tenure 2008
- Figure 30: Argos visitor and main user profile by number of people in household 2008
- Figure 31: Argos and main user profile by children in household 2008
- Figure 32: Argos visitor and main user profile by number of cars in household 2008
- Figure 33: Argos visitor and main user profile by working status 2008
- Figure 34: Argos visitor and main user profile by marital status 2008
- Figure 35: Argos loyalty 2004-2008
- Figure 36: Argos disloyalty 2004-2008
- Figure 37: Argos loyalty by demographics 2008
- Figure 38: Argos loyalty by region 2008
- Figure 39: Argos loyalty by household tenure 2008
- Figure 40: Argos loyalty by number of people in household 2008
- Figure 41: Argos loyalty by children in household 2008
- Figure 42: Argos loyalty by number of cars in household 2008
- Figure 43: Argos - other Homewares stores used 2008
- Figure 44: Preference stores 2008
- Figure 45: Sectors shopped 2008
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