- Executive Summary
- Online Video Advertising Spending As a Percent of Total Internet, Rich Media and Television Advertising Spending in the US, 2003-2011
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Video Advertising Online
- Ad Spending
- US Online Video Advertising Spending, 2001-2011 (millions)
- US Online Video Advertising Spending Growth, 2001-2011 (% increase vs. prior year)
- US Online Video Advertising Spending, 2001-2011 (% of total online ad spending)
- Key Trends
- Online Advertising Tactics for which US Online Marketers* Plan a 5%+ Increase in Budget Investment Next Year, 2005 & 2006 (% of respondents)
- Most Important Advertising Tactics that US Marketers Plan to Use This Coming Year, December 2006 (% of respondents)
- Types of Online Advertising that Will Lead Revenue Growth according to US Interactive Publishers, 2004-2007 (% of respondents)
- US Online Video Ad Impressions on Eyeblaster Network, by Industry, 2006 (% of total)
- US Online Video Ad Impressions on Eyeblaster Network, by Industry, 2005 & 2006 (% of rich media impressions)
- Online Advertising Formats Supported by US Interactive Publishers' Sites, 2005-2007 (% of respondents)
- Length of Online Video Advertising Spots Supported by US Interactive Publishers' Sites, 2007 (% of respondents)
- Online Video Advertising Formats Supported by US Interactive Publishers' Sites, 2006 & 2007 (% of respondents)
- US Adults Who Found Web Pages with Online Video or Rich Media Ads Appealing, Q1 2007 (% of respondents)
- Online Marketing Methods that Will Grow the Most* in 2007 according to US Senior B2B Marketing Executives (% of respondents)
- Key Factors in Purchase Decisions among B2B Professionals in North America, March 2007 (ranking on a scale of 0-7)
- Audience Attitudes and Actions
- US Online Video Viewers Who Have Seen an Online Video Advertisement, April-May 2007 (% of respondents)
- Attitudes of US Online Video Viewers toward Online Video Advertising, November 2006 (% of respondents)
- Attitudes of US Online Video Viewers* toward Video Ads vs. Standard Creative Units on the Same Web Page, November 2006 (% of respondents)
- Aspect of Online Video that US Adult Internet Users Like Least, February 2007 (% of respondents)
- US Adult Internet Users Who Are Willing to Pay to Watch Their Favorite Video Content* Online, November 2006 (% of respondents)
- Attitudes* of US Online Video Viewers toward Online Video Advertisements, April-May 2007 (% of respondents)
- Attitude of US Influencers* and Non-Influencers toward Advertising, July 2006 (% of respondents who agree strongly or moderately)
- Key Elements that Make Online Video, Rich Media or Static-Display Ads More Appealing and Engaging for US Adults, Q1 2007 (% of respondents)
- US Adult Internet Users Who Are Willing to Watch Advertising before a Free Online Video, 2006 (% of respondents)
- Factors that Would Make Online Video Ads More "Pleasurable" according to US Consumers, January 2007 (% of respondents)
- Online Video Advertising's Effect on Unaided Brand Awareness* among US Online Video Viewers, by Attribute, April-May 2007 (% of respondents)
- Online Video Advertising's Influence on Ad Relevance* among US Online Video Viewers, April-May 2006 (% of respondents)
- Online Video Advertising's Effect on Brand Consideration* among US Online Video Viewers, by Attribute, April-May 2007 (% of respondents)
- Behavior of US Online Video Viewers When They See Ads in the Video They Are Watching, November 2006 (% of respondents)
- Impact of Short Commercials before Every YouTube Video Clip according to US Adult Frequent* YouTube Watchers, December 2006 (% of respondents)
- Attitude toward Ads that Appear prior to Online Videos among US Female BabyCenter.com Visitors, February 2007 (% of respondents)
- US Adult Internet Users Who Agree* with Select Statements Regarding Advertising, July 2006 (% of respondents)
- US Adults Who Understood the Message Communicated by Online Video, Rich Media or Static-Display Ads, Q1 2007 (% of respondents)
- US Adults Who Thought the Online Video Ad They Saw Was Entertaining, by Type, Q1 2007 (% of respondents)
- Actions
- US Internet Users' Responses to Online Video Advertising, 2007 (% of respondents)
- US Online Video Viewers' Responses to Online Video Advertising, April-May 2007 (% of respondents)
- Select Reactions and Behaviors of US Online Video Viewers Who Have Seen an Online Video Advertisement, by Type of Web Site, April-May 2007 (% of respondents)
- US Adult Internet Users' Interactions with Online Video Ads, by Gender, July 2006 (% of respondents)
- Online Video Advertising Interaction Rate*, by Ad Size, 2006
- US Consumer Interactions with Online Video Ads, 2006 (% of ads served)
- Portion of Online Video Ads on Eyeblaster Network Watched by US Internet Users, by Industry, 2006 (% of respondents)
- Average Duration of Online Video Ads on Eyeblaster Network Watched by US Internet Users, by Initiation Type, 2006 (seconds)
- The Audience Up-Close
- US Online Video Viewers, 2003-2011 (millions)
- US Online Video Viewers, Broadband Users and Total Internet Users, 2003-2011 (% increase vs. prior year)
- US Online Video Viewers As a Percent of Broadband Users, Total Internet Users and Total Population, 2003-2011
- Growth of Average US Online Video Advertising Spending per Online Video Viewer, 2004-2011 (% increase vs. prior year)
- Average US Online Video Advertising Spending per Online Video Viewer, 2003-2011
- Who Watches
- US Online Video Viewers and Internet Users, by Gender, 2007 (% of total in each group)
- US Internet Users Who Use Streaming Audio/Video, by Gender, 2003 & 2007 (% of respondents)
- US Online Video Viewers, by Gender, 2006-2011 (% of total)
- US Online Video Viewers As a Percent of Internet Users, by Gender, 2006-2011
- US Internet Users Who Have Watched Online Video, by Gender, November 2006 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Have or Have Not Streamed Online Video, December 2006 (% of respondents)
- Demographic Profile of US Online Video Viewers, by Frequency, April-May 2007 (% of respondents in each group)
- US Internet Users Who Use Streaming Audio/Video, by Age, 2007 (% of respondents in each group)
- What They Watch
- Types of Online Video Content that US Internet Users Watch Regularly, March 2007 (% of respondents)
- Types of Online Video Watched by US Adult Internet Users, 2006 (% of total)
- Types of Video Streamed by US Online Video Streamers, January 2007 (% of respondents)
- Types of Online Video that US Online Video Viewers Watch Once a Week or More, April-May 2007 (% of respondents)
- Types of Online Video Viewed by US Online Video Viewers, by Age, November 2006 (% of respondents)
- Types of Content that US Consumers Say They Are "Likely" to Stream, January 2007 (% of respondents)
- Preferred Type of Streaming Content according to US Consumers, by Age, January 2007 (index ranking*)
- Select Media-Related Activities for which US Adult Consumers Would Like to Use a Computer, October-November 2006 (% of respondents)
- Amount of TV that US Adult Internet Users Watch vs. Two Years Ago, 2006 (% of respondents)
- US Adult Internet Users Who Watch Less TV vs. Two Years Ago, by Age, 2006 (% of respondents in each group)
- Where They Watch
- Top 12 Video Web Sites among US Internet Users, Ranked by Unique Audience, January-April 2007 (thousands)
- Location Where US Online Video Viewers Are "Most Likely" to View Online Video, November 2006 (% of respondents)
- Location Where US Consumers Typically View Streaming Content, January 2007 (% of respondents)
- Web Sites on which US Adult Internet Users Watch Online Video Content, 2006 (% of respondents)
- Web Sites on which US Adult Internet Users Watch Online Video Content, by Age, 2006 (% of respondents in each group)
- Web Sites on which US Adult Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
- Leading US Broadcast Network Web Sites, Ranked by Market Share of Visits, February & March 2007
- Top 12 Video Web Sites among US Internet Users, Ranked by Market Share of Visits*, March-May 2007 (% of total category* visits)
- Top 12 Video Web Sites among US Internet Users, Ranked by Share of Visitors, January-April 2007 (% of total video visitors)
- Top 10 Online Video Properties among US Internet Users, Ranked by Unique Streamers, March 2007 (thousands and % reach)
- Top 10 Online Video Properties among US Internet Users, Ranked by Streams Initiated, March 2007 (millions and % of total)
- Methods by which US Online Video Viewers Search and Locate Online Videos, April-May 2007 (% of respondents)
- User-Generated Online Video Content As a Percent of Total Online Video Content Watched in the US, 2006 & 2010
- How Often They Watch
- US Online Video Viewers, by Frequency, March & December 2006 (% of respondents)
- US Online Video Viewers, by Frequency, April-May 2007 (% of respondents)
- Frequency with which US Internet Users Watch Any Type of Video Content Online, March 2007 (% of respondents)
- US Internet Users Who Watch Any Type of Video Content Online Weekly, by Age and Gender, March 2007 (% of respondents in each group)
- Frequency of Viewing among US Online Video Viewers, by Gender, November 2006 (% of respondents)
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