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Virtual Currencies in China


Published Date: April 2007
Published By: Maverick China Research
Page Count: 42
Order Code: R765-4
 
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1 Introduction
1.1 Report scope
1.2 Definitions
1.3 Why virtual currencies matter
2 Virtual Currencies and Their Issuers in China
2.1 Virtual currency creation
2.2 Instant messaging and portal-based virtual currencies
2.2.1 Tencent's QQ phenomenon: avatars, Q Coins, and Q Pets
2.2.2 Sina U-Coins, NetEase POPO Coins, and Baidu Coins
2.3 Game-based virtual currencies
2.3.1 Online gaming currencies traded in China
2.3.2 Gold farming
3 Virtual Currency Users in China
3.1 Purchasing and spending virtual currencies
3.2 Selling and trading virtual currencies
3.3 Producing virtual currencies
3.4 Illegal uses of virtual currencies
4 Virtual Currency Trade in China
4.1 Real money trades
4.1.1 Q Coins and other portal-based virtual currencies
4.1.2 World of Warcraft Gold and other online gaming currencies
4.2 Virtual currency trade companies
4.2.1 China-based trade companies: Taobao and 5173.com
4.2.2 International trade companies: IGE and Ebay
4.3 Virtual currency exchange rates
4.4 Government regulations
4.4.1 Main interest groups
4.4.2 To ban or to regulate RMTs?
5 A Look Ahead: The Future of Virtual Currencies in China
5.1 How strong is user demand for virtual currencies in China?
5.2 How will virtual currencies influence China's economy?
5.3 How will virtual currencies fare relative to other online payment systems?
5.4 How will today's virtual currencies in China fare in the long run?
5.5 How will China's government regulate virtual currencies?
5.6 To what extent will virtual currencies become conduits for illegal activities in China?
5.7 What role will China's virtual currencies play globally?
6 Glossary of Terms
7 List of Relevant Companies and Organizations


List of Figures


Figure 1: Tencent Milestones
Figure 2: China’s main virtual currencies
Figure 3: Main services offered on QQ’s platform
Figure 4: Major tradable MMORPGs in China
Figure 5: Gold farming and real-world salary comparison
Figure 6: Top virtual currencies & exchange companies in China, 2007
Figure 7: Virtual currency market prices in China (RMB per currency unit)
Figure 8: Virtual currency exchange rates, March 2007
Figure 9: China government interest groups for virtual currency regulation

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