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Home  > Business/Finance  >  Financial Services  >  Electronic Transactions

Virtual Currencies in China: Q Coins, Gold Farms, and Real Money Trades


Published Date: April 2007
Published By: Maverick China Research
Page Count: 36
Order Code: R765-5
 
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1 Introduction
1.1 Report scope
1.2 What are virtual currencies?
1.3 Why virtual currencies matter
2 Virtual Currencies and Their Issuers in China
2.1 How virtual currencies are created
2.2 Instant messaging and portal-based virtual currencies
2.2.1 Tencent’s QQ phenomenon: avatars, Q Coins, and Q Pets
2.2.2 Sina U-Coins, NetEase POPO Coins, and Baidu Coins
2.3 Game-based virtual currencies
2.3.1 Online gaming currencies traded in China
2.3.2 Gold farming
3 Virtual Currency Trade in China
3.1 Real money trades
3.1.1 Q Coins and other portal-based virtual currencies
3.1.2 World of Warcraft Gold and other online gaming currencies
3.2 Virtual currency trading companies
3.2.1 Chinese trading companies: Taobao and 5173.com
3.2.2 International trading companies: IGE and eBay
3.3 Virtual currency exchange rates
3.4 Government regulation
3.4.1 Key regulating bodies
4 Virtual Currency Users in China
4.1 Purchasing and spending habits
4.2 Trading and selling habits
4.3 Production and creation habits
5 A Look Ahead: The Future of Virtual Currencies in China
5.1 How strong is user demand for virtual currencies in China?
5.2 How will virtual currencies influence China's economy?
5.3 How well can virtual currencies compete with other online payment systems?
5.4 How will today's virtual currencies in China fare in the long run?
5.5 How will China's government regulate virtual currencies?
5.6 To what extent will virtual currencies become conduits for illegal activities in China?
5.7 What role will China's virtual currencies play globally?
List of Figures
Figure 1: Leading portal-based virtual currencies in China
Figure 2: The evolution of Tencent's virtual goods and services
Figure 3: QQ games and services paid for by Q Coins
Figure 4: Major online gaming currencies in China
Figure 5: Top portal-based virtual currency exchange sites
Figure 6: Top game-based virtual currency exchange sites
Figure 7: Portal-based virtual currency market prices, March 2007 (RMB per unit)
Figure 8: Game-based virtual currency market prices, March 2007 (RMB per unit)
Figure 9: Portal-based virtual currency market prices and real currency exchange rates, March 2007 (RMB per unit)
Figure 10: Game-based virtual currency market prices and real currency exchange rates, March 2007 (RMB per unit)
Figure 11: China government bodies involved in virtual currency regulation
Figure 12: Gold farming and real-world salary comparison

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