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Home  > Business/Finance  >  Financial Services  >  Financial Management

Wealth Management in Germany 2006


Published Date: September 2006
Published By: Datamonitor
Page Count: 91
Order Code: R313-16921
 
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EXECUTIVE SUMMARY
Introduction
Wealthy clients in Germany
Competition for wealthy customers
Products and distribution


INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Note to readers


CHAPTER 1 WEALTHY CLIENTS IN GERMANY
Introduction
Key findings
The German mass affluent and HNW market has seen steady growth in the least 4 years
There are more than 9,000,000 wealthy individuals in Germany
Wealthy individuals in Germany hold more than EUR1,630bn in onshore liquid assets
Onshore liquid assets in Germany will grow to EUR2trn by 2010
Inheritors represent biggest opportunity in German wealth market
German investors put up to 30% of their liquid assets offshore
The main motivation for German investors to put their liquid assets offshore is tax avoidance
Switzerland and Luxembourg are preferred offshore centres among German investors
Private clients in Germany are demanding a high level of interaction and protection of their current asset base
Personal relationship is the key determinant of choice of wealth manager in Germany
Referrals from existing clients remains the number one customer acquisition technique in Germany
Clients are demanding to know more about their portfolio now than two years ago
Protecting their current asset base is most clients' main interest
Quick problem solving and regular contact are the best ways to retain clients
There are several key reasons why private clients in Germany are leaving a wealth management service
The majority of clients in Germany have more than two wealth managers
German wealth managers should try to increase clients' share of wallet
German wealth managers tend to have relatively long-term relationships with their private clients
Supplementary data


CHAPTER 2 COMPETITION FOR WEALTHY CUSTOMERS
Introduction
Key findings
Europeans largest wealth market is characterized by strong competition and consolidation
Deutsche Bank, UBS and Sal. Openheim are perceived by their peers to be the largest wealth managers in Germany
The German banking sector and private banking in particular are facing further consolidation
Recent trends in the German wealth market indicate retreat of foreign banks
The elite of German wealth managers: who comes first and why?
Minimum investment thresholds for new clients in Germany vary between EUR250K and EUR500K
German wealth managers are most concerned about finding and attracting quality staff
German wealth managers face competition from different parts of the financial industry
The main competitors will remain the same in the next few years
German wealth managers are concentrating on obtaining new clients and improving CRM and support systems
Obtaining new clients will drive revenue in Germany in the next two years
Increasing share of wallet will come through more face to face contact, offering financial planning and better leveraging CRM
Improving CRM and support systems is the key strategic initiative
IT and CRM system costs is the main concern in controlling cost bases
German wealth managers tend to organize their business around a key relationship manager, but not all specialize in key client segments
German wealth managers avoid giving their clients a single point of contact
Almost 40% of German wealth managers do not have dedicated teams organized around specific customer groups
Most relationship managers in Germany are assessed based on revenue, profit and number of clients
New relationship managers will come mostly by hiring them from other wealth managers
Supplementary data


CHAPTER 3 PRODUCTS AND DISTRIBUTION
Introduction
Key findings
Inheritance planning has most potential in Germany while foreign exchange is least attractive
Inheritance planning and alternative investments have the most business potential in Germany
There is only moderate interest in life insurance, deposits and savings products, payment mechanisms and foreign exchange
German wealth managers will focus on alternative investments, financial planning and traditional investments in coming years
Developing new distribution channels/approaches is not on top of the strategic agenda of German wealth managers
German wealth managers seek to improve CRM and support systems
Accountants and lawyers are important distribution channels in German wealth management
Financial advisors remain important distribution channels for wealth managers
More German wealth managers should be focusing on developing new distribution approaches/channels
Supplementary data


APPENDIX
Definitions
Aggregate
CAGR
High net worth (HNW)
Liquid assets
Liquid asset bands
Mass affluent
Research methodology
Wealth Management Market Leaders Survey 2006
Global Wealth Model Methodology
The UK sub model
European sub model
Forecasting methodology
Continuous refinement to the understanding of liquid wealth distribution
Datamonitor's wealth numbers compared with other wealth numbers
Further reading
Global Wealth Management SPP
Interactive Databases
Market Reports
Strategic Insight Reports
Wealth Management Competitor Tracker
Datamonitor Asia Pacific Wealth Management SPP
SPP writing team


List of Tables
Table 1: Number of German MA and HNW individuals by liquid asset band, 000s, 2001-2005
Table 2: German MA and HNW aggregate onshore liquid assets by liquid asset band, EURbn, 2001-2005
Table 3: Forecasted number of German MA and HNW individuals by liquid asset band, 000s, 2006-2010
Table 4: Forecasted German MA and HNW aggregate onshore liquid assets by liquid asset band, EURbn, 2006-2010
Table 5: What client types offer the greatest potential in your country in the next five years?
Table 6: In your opinion, what proportion of liquid assets do investors in your country put offshore?
Table 7: What is the main motivation for investors in your country to put money offshore?
Table 8: In your opinion, where do investors from your country prefer to put their offshore money?
Table 9: In your experience, what are the key influences that determine a client's choice of wealth management service?
Table 10: In your experience, what are the most effective customer acquisition techniques in your market?
Table 11: To what extent do you agree with the following?
Table 12: What are your clients most interested today?
Table 13: What is the best way to retain clients?
Table 14: In your experience, what are the most likely reasons for clients to leave a wealth management service?
Table 15: Which statement do you most agree with?
Table 16: Approximately what share of your clients' wallet do you think you have on average?
Table 17: How long has your client base, on average, been with you?
Table 18: Number of German banks and branch offices, 1995-2004
Table 19: German wealth managers: recent changes of ownership
Table 20: In your opinion, who are the biggest wealth managers in Germany? (open-end)
Table 21: What is your minimum asset threshold for new clients?
Table 22: What are the most pressing concerns for your business at present?
Table 23: How much of a threat to your wealth business are the following competitors today?
Table 24: How much of a threat to your wealth business will the following competitors be in three years?
Table 25: What will most determine revenue growth in the German market in the next two years?
Table 26: What is the most effective means of increasing share of wallet?
Table 27: What strategic initiatives are you planning or implementing in the next year?
Table 28: What are your main areas of concern in controlling your cost base?
Table 29: Which best applies to your company's relationship management?
Table 30: Do you have dedicated teams set up in Germany to attract and manage any of the following customer groups?
Table 31: What quantitative measures are used to assess your relationship managers?
Table 32: Where will you get your staff from in the next three years?
Table 33: Please rate the following product areas in terms of their business potential among wealthy clients in your market during the next two years
Table 34: From the product areas just mentioned, which three will your company focus most resources on in the next two years?
Table 35: What strategic initiatives are you planning or implementing in the next year?
Table 36: How important are the following distribution channels for your wealth business today?
Table 37: To what extent do you agree with the following?


List of Figures
Figure 1: The number of German mass affluent and HNW individuals has grown
Figure 2: Liquid wealth of German mass affluent and HNW individuals amounted to more than EUR1.6trn in 2005
Figure 3: The German mass affluent and HNW market will reach EUR2trn by 2010, held by more than 10.5m people
Figure 4: Datamonitor forecasts steady growth in all asset bands for the German market in the next 5 years
Figure 5: Inheritors offer the greatest potential in the German market in the next five years
Figure 6: German investors put up to 30% of their liquid assets offshore
Figure 7: Tax avoidance is the main motivation for German investors to put their money offshore
Figure 8: Switzerland is the number one offshore destination for German investors
Figure 9: Personal relationship is the most important determinant of a client's choice of wealth management service
Figure 10: Word of mouth remains most effective for client acquisition
Figure 11: Clients are demanding to know more about the management of their portfolio now than two years ago
Figure 12: Clients are most interested in protecting their asset base
Figure 13: The best ways to retain clients are talking to them regularly and quick problem solving
Figure 14: German wealth managers identify several reasons why clients are leaving a wealth management service
Figure 15: The majority of wealthy individuals in Germany has more than two wealth managers
Figure 16: German wealth managers should concentrate on gaining a bigger share of clients' wallets
Figure 17: German wealth managers tend to have relatively long-term relationships with their clients
Figure 18: Deutsche Bank, UBS and Sal. Oppenheim are perceived to be the biggest wealth managers in Germany
Figure 19: The German wealth management market is characterized by a diverse mix of domestic providers
Figure 20: The elite of German wealth managers according to German newspaper Welt am Sonntag, 2006
Figure 21: Many German wealth managers target clients with EUR250K+
Figure 22: German wealth managers are most concerned about finding and attracting quality staff
Figure 23: Large wealth managers are perceived as strongest competitors
Figure 24: The main competitors will remain the same in the next 3 years
Figure 25: Obtaining new clients and increasing share of wallet will most determine revenue growth in Germany in the next tow years
Figure 26: Increasing face to face contact is the most effective way of increasing share of wallet
Figure 27: Improving CRM and support systems is the key initiative ahead
Figure 28: IT and CRM system costs are the main concern in controlling cost bases
Figure 29: German wealth managers tend to provide their clients more than one contact
Figure 30: 40% of surveyed wealth managers stated that they do not have dedicated teams set up to target and attract specific customers
Figure 31: Most relationship managers in Germany are assessed on revenue, profit and number of clients
Figure 32: New relationship managers will come mostly by hiring them from competitors
Figure 33: The biggest business potential lies in inheritance planning and alternative investments
Figure 34: Deposits and savings products, payment mechanisms and foreign exchange are perceived to have less business potential
Figure 35: German wealth managers will focus on alternative investments
Figure 36: German wealth managers seek to improve CRM and support systems in the next year
Figure 37: Accountants and lawyers are seen as important distribution channels for German wealth managers
Figure 38: German wealth managers will increasingly develop services to manage financial advisors as part of their client base

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