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Home > Business/Finance > Financial Services > Financial Management
Wealth Management in Germany 2006
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| Published Date:
September 2006
Published By:
Datamonitor
Page Count:
91
Order Code:
R313-16921
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- EXECUTIVE SUMMARY
- Introduction
- Wealthy clients in Germany
- Competition for wealthy customers
- Products and distribution
- INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
- Note to readers
- CHAPTER 1 WEALTHY CLIENTS IN GERMANY
- Introduction
- Key findings
- The German mass affluent and HNW market has seen steady growth in the least 4 years
- There are more than 9,000,000 wealthy individuals in Germany
- Wealthy individuals in Germany hold more than EUR1,630bn in onshore liquid assets
- Onshore liquid assets in Germany will grow to EUR2trn by 2010
- Inheritors represent biggest opportunity in German wealth market
- German investors put up to 30% of their liquid assets offshore
- The main motivation for German investors to put their liquid assets offshore is tax avoidance
- Switzerland and Luxembourg are preferred offshore centres among German investors
- Private clients in Germany are demanding a high level of interaction and protection of their current asset base
- Personal relationship is the key determinant of choice of wealth manager in Germany
- Referrals from existing clients remains the number one customer acquisition technique in Germany
- Clients are demanding to know more about their portfolio now than two years ago
- Protecting their current asset base is most clients' main interest
- Quick problem solving and regular contact are the best ways to retain clients
- There are several key reasons why private clients in Germany are leaving a wealth management service
- The majority of clients in Germany have more than two wealth managers
- German wealth managers should try to increase clients' share of wallet
- German wealth managers tend to have relatively long-term relationships with their private clients
- Supplementary data
- CHAPTER 2 COMPETITION FOR WEALTHY CUSTOMERS
- Introduction
- Key findings
- Europeans largest wealth market is characterized by strong competition and consolidation
- Deutsche Bank, UBS and Sal. Openheim are perceived by their peers to be the largest wealth managers in Germany
- The German banking sector and private banking in particular are facing further consolidation
- Recent trends in the German wealth market indicate retreat of foreign banks
- The elite of German wealth managers: who comes first and why?
- Minimum investment thresholds for new clients in Germany vary between EUR250K and EUR500K
- German wealth managers are most concerned about finding and attracting quality staff
- German wealth managers face competition from different parts of the financial industry
- The main competitors will remain the same in the next few years
- German wealth managers are concentrating on obtaining new clients and improving CRM and support systems
- Obtaining new clients will drive revenue in Germany in the next two years
- Increasing share of wallet will come through more face to face contact, offering financial planning and better leveraging CRM
- Improving CRM and support systems is the key strategic initiative
- IT and CRM system costs is the main concern in controlling cost bases
- German wealth managers tend to organize their business around a key relationship manager, but not all specialize in key client segments
- German wealth managers avoid giving their clients a single point of contact
- Almost 40% of German wealth managers do not have dedicated teams organized around specific customer groups
- Most relationship managers in Germany are assessed based on revenue, profit and number of clients
- New relationship managers will come mostly by hiring them from other wealth managers
- Supplementary data
- CHAPTER 3 PRODUCTS AND DISTRIBUTION
- Introduction
- Key findings
- Inheritance planning has most potential in Germany while foreign exchange is least attractive
- Inheritance planning and alternative investments have the most business potential in Germany
- There is only moderate interest in life insurance, deposits and savings products, payment mechanisms and foreign exchange
- German wealth managers will focus on alternative investments, financial planning and traditional investments in coming years
- Developing new distribution channels/approaches is not on top of the strategic agenda of German wealth managers
- German wealth managers seek to improve CRM and support systems
- Accountants and lawyers are important distribution channels in German wealth management
- Financial advisors remain important distribution channels for wealth managers
- More German wealth managers should be focusing on developing new distribution approaches/channels
- Supplementary data
- APPENDIX
- Definitions
- Aggregate
- CAGR
- High net worth (HNW)
- Liquid assets
- Liquid asset bands
- Mass affluent
- Research methodology
- Wealth Management Market Leaders Survey 2006
- Global Wealth Model Methodology
- The UK sub model
- European sub model
- Forecasting methodology
- Continuous refinement to the understanding of liquid wealth distribution
- Datamonitor's wealth numbers compared with other wealth numbers
- Further reading
- Global Wealth Management SPP
- Interactive Databases
- Market Reports
- Strategic Insight Reports
- Wealth Management Competitor Tracker
- Datamonitor Asia Pacific Wealth Management SPP
- SPP writing team
- List of Tables
- Table 1: Number of German MA and HNW individuals by liquid asset band, 000s, 2001-2005
- Table 2: German MA and HNW aggregate onshore liquid assets by liquid asset band, EURbn, 2001-2005
- Table 3: Forecasted number of German MA and HNW individuals by liquid asset band, 000s, 2006-2010
- Table 4: Forecasted German MA and HNW aggregate onshore liquid assets by liquid asset band, EURbn, 2006-2010
- Table 5: What client types offer the greatest potential in your country in the next five years?
- Table 6: In your opinion, what proportion of liquid assets do investors in your country put offshore?
- Table 7: What is the main motivation for investors in your country to put money offshore?
- Table 8: In your opinion, where do investors from your country prefer to put their offshore money?
- Table 9: In your experience, what are the key influences that determine a client's choice of wealth management service?
- Table 10: In your experience, what are the most effective customer acquisition techniques in your market?
- Table 11: To what extent do you agree with the following?
- Table 12: What are your clients most interested today?
- Table 13: What is the best way to retain clients?
- Table 14: In your experience, what are the most likely reasons for clients to leave a wealth management service?
- Table 15: Which statement do you most agree with?
- Table 16: Approximately what share of your clients' wallet do you think you have on average?
- Table 17: How long has your client base, on average, been with you?
- Table 18: Number of German banks and branch offices, 1995-2004
- Table 19: German wealth managers: recent changes of ownership
- Table 20: In your opinion, who are the biggest wealth managers in Germany? (open-end)
- Table 21: What is your minimum asset threshold for new clients?
- Table 22: What are the most pressing concerns for your business at present?
- Table 23: How much of a threat to your wealth business are the following competitors today?
- Table 24: How much of a threat to your wealth business will the following competitors be in three years?
- Table 25: What will most determine revenue growth in the German market in the next two years?
- Table 26: What is the most effective means of increasing share of wallet?
- Table 27: What strategic initiatives are you planning or implementing in the next year?
- Table 28: What are your main areas of concern in controlling your cost base?
- Table 29: Which best applies to your company's relationship management?
- Table 30: Do you have dedicated teams set up in Germany to attract and manage any of the following customer groups?
- Table 31: What quantitative measures are used to assess your relationship managers?
- Table 32: Where will you get your staff from in the next three years?
- Table 33: Please rate the following product areas in terms of their business potential among wealthy clients in your market during the next two years
- Table 34: From the product areas just mentioned, which three will your company focus most resources on in the next two years?
- Table 35: What strategic initiatives are you planning or implementing in the next year?
- Table 36: How important are the following distribution channels for your wealth business today?
- Table 37: To what extent do you agree with the following?
- List of Figures
- Figure 1: The number of German mass affluent and HNW individuals has grown
- Figure 2: Liquid wealth of German mass affluent and HNW individuals amounted to more than EUR1.6trn in 2005
- Figure 3: The German mass affluent and HNW market will reach EUR2trn by 2010, held by more than 10.5m people
- Figure 4: Datamonitor forecasts steady growth in all asset bands for the German market in the next 5 years
- Figure 5: Inheritors offer the greatest potential in the German market in the next five years
- Figure 6: German investors put up to 30% of their liquid assets offshore
- Figure 7: Tax avoidance is the main motivation for German investors to put their money offshore
- Figure 8: Switzerland is the number one offshore destination for German investors
- Figure 9: Personal relationship is the most important determinant of a client's choice of wealth management service
- Figure 10: Word of mouth remains most effective for client acquisition
- Figure 11: Clients are demanding to know more about the management of their portfolio now than two years ago
- Figure 12: Clients are most interested in protecting their asset base
- Figure 13: The best ways to retain clients are talking to them regularly and quick problem solving
- Figure 14: German wealth managers identify several reasons why clients are leaving a wealth management service
- Figure 15: The majority of wealthy individuals in Germany has more than two wealth managers
- Figure 16: German wealth managers should concentrate on gaining a bigger share of clients' wallets
- Figure 17: German wealth managers tend to have relatively long-term relationships with their clients
- Figure 18: Deutsche Bank, UBS and Sal. Oppenheim are perceived to be the biggest wealth managers in Germany
- Figure 19: The German wealth management market is characterized by a diverse mix of domestic providers
- Figure 20: The elite of German wealth managers according to German newspaper Welt am Sonntag, 2006
- Figure 21: Many German wealth managers target clients with EUR250K+
- Figure 22: German wealth managers are most concerned about finding and attracting quality staff
- Figure 23: Large wealth managers are perceived as strongest competitors
- Figure 24: The main competitors will remain the same in the next 3 years
- Figure 25: Obtaining new clients and increasing share of wallet will most determine revenue growth in Germany in the next tow years
- Figure 26: Increasing face to face contact is the most effective way of increasing share of wallet
- Figure 27: Improving CRM and support systems is the key initiative ahead
- Figure 28: IT and CRM system costs are the main concern in controlling cost bases
- Figure 29: German wealth managers tend to provide their clients more than one contact
- Figure 30: 40% of surveyed wealth managers stated that they do not have dedicated teams set up to target and attract specific customers
- Figure 31: Most relationship managers in Germany are assessed on revenue, profit and number of clients
- Figure 32: New relationship managers will come mostly by hiring them from competitors
- Figure 33: The biggest business potential lies in inheritance planning and alternative investments
- Figure 34: Deposits and savings products, payment mechanisms and foreign exchange are perceived to have less business potential
- Figure 35: German wealth managers will focus on alternative investments
- Figure 36: German wealth managers seek to improve CRM and support systems in the next year
- Figure 37: Accountants and lawyers are seen as important distribution channels for German wealth managers
- Figure 38: German wealth managers will increasingly develop services to manage financial advisors as part of their client base
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